Blog and Market Insights

Welcome to The Hidden Market's Blog and Market Insights. Here you will find news and views on anything from marketing and digital trends, teams, and hiring, through to advice on how to secure the right role.

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Picture of a girl jumping representing activity in relations to The Hidden Markets blog Active versus passive recruitment - what it means for you

Active versus passive recruitment - what's the different and why does it matter?

How do you attract the best talent? Can you just advertise roles or should you be doing anything else?

Here in The Hidden Markets blog we look at active verus passive recruitment and what it means for your hiring strategy and ultimately… read more.

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Photo of a futuristic bridge representing the future - in relation to The Hidden Markets blog The Future of Marketing Jobs

The Future of Marketing Jobs - 21 Futuristic Marketing Jobs predictions from Cognizant

Cognizant has put together 21 marketing jobs of the future and we have summarised them for you here. 

At The Hidden Market, we spend a decent amount of time researching marketing trends & will continue to bring to you developments… read more.

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Photo of a women being interviewed - Photo for our the hidden markets blog "Interview Preparation - Marketing Leaders"

Interview preparation - Marketing Leaders 

Here in The Hidden Markets blog, we examine the importance of interview preparation in helping you succeed. 

Irrespective of your circumstances: whether you be a Head of Marketing, Marketing Director, or Marketing Freelancer we hope you… read more.

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Photo of post tick notes - Marketing Recruitment Agencies in London

Marketing Recruitment Agencies in London

To help you in your search we’ve compiled a list of London Marketing Recruitment Agencies. Having been in the market for sometime, having worked in marketing and worked in multiple marketing recruitment… read more.

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Photo of people in a room representing an agency - How to evaluate a marketing recruitment agency

How to evaluate a marketing recruitment agency: 

The recruitment industry in the UK is a booming industry and has been for a number of years. 

With low barriers to entry, there are always new entrants. Here at The Hidden Market, we have compiled a guide on how to evaluate a Marketing… read more.

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Contractor or permanent – who should you hire? The Hidden Market freelancer guide

Contractor or permanent – who should you hire? The Hidden Market freelancer guide

Deciding team makeup can be tough: the split between contract and permanent staff. 

Here in The Hidden Market's blog we look at the decision between hiring contract and freelance employees and we look at the benefits & the costs too… read more.

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Image of a for hire sign in relation to the blog How to hire a freelancer - Best freelancer platforms - The Hidden Market

How to hire a freelancer - Best freelancer platforms - The Hidden Market

You have made the decision to hire a freelancer. Now hiring a quality freelancer can be a tough process there is lots of information out there and routes to hiring a freelancer. Here in The Hidden Markets blog we look at the platforms available… read more.

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Image of charts and graphs representing revenue in relation to the blog "Why sales and marketing should be integrated and what it means for CMO’s and CRO’s:"

Why sales and marketing should be integrated and what it means for CMO’s and CRO’s:

Here in The Hidden Market's blog we look at the role of sales and marketing teams and how we believe the two functions are ever more closely aligned. 

But importantly, what does this mean for CMO's and CRO's and you as a marketer? We dive… read more.

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Photo of a computer and a desk

Part time Marketing Director - Why you need one

With the rise of part time roles in the economy and this likely to rise in the future here in The Hidden Markets blog we look at the benefits of hiring a part time marketing director over other alternatives. 

Hiring the right part time… read more.

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The Future of Marketing Jobs - The blurred lines of skills: marketing, sales, operations

The Future of Marketing Jobs - The blurred lines of skills: marketing, sales, operations

Life rarely stays the same & in competitive industries and skillsets, you wouldn’t want it to. Digital transformation of business over the last 20 years has resulted in marketing digitalised too, and sales… read more.