Clinique | Social & Digital Media Manager - London

Position Summary

Do you want to join one of the world’s most famous beauty brands and become part of a passionate team that drives innovation and a digital-first approach? Clinique are pleased to announce an excellent opportunity for a Social & Digital Media Manager.

This role will lead on developing and executing best-in-class, innovative & effective paid media campaigns. The role reports to the Consumer Engagement Manager and sits within the team connecting sectors from across PR, CRM, creative & social.

Key Responsibilities Include

• Media campaign management from briefing, execution, through to the performance analysis, optimisation, and future recommendations.
• Working closely with our agency and key media partners on identifying best practices and uncovering industry innovations
• Execution of campaigns’ paid strategy – delivering media excellence across brand’s key tactical moments with focus on driving efficiencies and effectiveness cross campaigns
• Reporting and reactive day-to-day analysis of live campaigns, finding optimisation solutions and working with broader team on implementation (creative, audience, set-up)
  
  

What This Role Does

Campaigns’ strategy ideation and execution

• Translating brand’s strategy and positioning to the UK media landscape’s opportunities, relevant touchpoints selection and set up
• Driving campaigns addressing upper funnel objectives (Awareness, Consideration), building through to performance led KPIs and focus on driving effective co.uk and retail revenues.
• Applying comprehensive approach to optimising media and digital channels through the consolidation of industry best practices.
• Elevating Clinique’s internal data analysis to inform the content or targeting strategy, unlocking the value behind these learnings
• Making informed channel selection decisions, backed up by the breadth of available data including past performance, broader corporate effectiveness analysis or available industry learnings
• Close collaboration with our media agency on finding right optimisation of the live campaigns, for the potential challenges or opportunities as well as consumer trends are integrated and considered.
• Managing and briefing campaigns set up (including tagging, catalogues set up), creatives readiness and controlling the deadlines to ensure all campaigns meet their planned timelines
• Cross team collaboration including, but not limited to, creative and data departments, uncovering ways to unlock media effectiveness
• Contributing to the brand’s post campaign analysis, ensuring presented findings are refined to meet needs of the audience
• Supporting internal teams with media expertise across retail media planning and executions
  
  

Stakeholder Management

• Collaborating with Creative, Ecommerce, Data & Insights and Marketing teams to ensure we address holistic brand approach and elevate available recourses
• Developing a comprehensive paid media strategy in collaboration with our media agency partner across touchpoints including social, PPC, programmatic video & display, plus traditional media (AV, OOH)
• Ensuring our media agency stays up to date with Clinique plans (opportunities or threats) to enable external team to react to the business needs and allow for the agile cross-channel planning
• Leading reoccurring statuses with our key media partners like Meta, Tik Tok, Snapchat + relevant publishing partners
• Leading weekly status calls with our media agency, aligning on priorities and controlling delivery of the campaigns, addressing essential changes when needed
  
  

Driving innovation and media excellence across campaign executions

• Collaborating with Clinique’s Global team on innovative media tests and implementations supporting business with new learnings
• Managing the evolution of the media channels, staying ahead of the industry innovations and driving learnings for the brand
• Leading innovative plans and test & learns agendas to drive effectiveness of the brands’ campaigns
• Identifying new ways of addressing market challenges
• Keeping up to date with the ever-changing social media landscape and share developments with the wider team
• Collaborating with Clinique’s Global team on innovative media tests and implementations supporting business with new learnings
  
  

Media budget ownership

• Ensuring accuracy of our POs and media agency’s alignment on available budgets and priorities
• Collaborating with internal finance team to ensure understanding behind our budgets and work closely on delivering accuracy of our monthly projections
• Supporting CE manager by overseeing the annual media budget, being able to provide internal teams with media KPIs and estimations
  
  

Qualifications

WHAT YOU WILL NEED TO BE SUCCESFUL IN THIS ROLE

• Social media and programmatic performance management and analysis experience
• Strong experience in the media space including technical skills, audience segmentation and reporting
• Proficient understanding of media fundamentals, passion for industry innovations and strategic planning capabilities
• Experience in campaign briefing and media budget management
• Traditional media and PPC past exposure/expertise
• Familiarity with industry tools usage including Google Analytics, Facebook Business Manager, TikTok Ads Manager, Google Ads
• Proficient in Microsoft Office applications
  
  

Compensation And Benefits

• Hybrid Working (2 days WFH, 3 days office based)
• Generous Bonus Opportunity that usually performs ahead of target
• 25 Days Annual Leave (exc. Bank Holidays) that increases with length of service up to 29 days.
• 1 additional day of Annual Leave to celebrate your birthday
• Holiday Purchase scheme that enables you to get five additional days
• Summer Fridays for five months of the year
• Market leading Family Leave provisions
• Generous Staff Discount & Credit
• Benefits platform with exclusive discounts and offers
• Mental Health Wellbeing Provisions (Unmind App and Employee Assistant Programme)
  
  

Job: Marketing

Primary Location: GB-ENG-London

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 2317693

Estee Lauder Companies is an equal opportunities employer. We positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.