Content Designer - London


UK Health Security Agency

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Employment type:

Full Time

About the Job

Full job description


Reference number



£42,716 - £48,068
Pro Rata

Job grade

Senior Executive Officer

Contract type

Fixed Term

Length of employment

6 Months

Type of role


Working pattern

Flexible working, Full-time, Job share, Part-time

Number of jobs available




    About the job


    Things you need to know

    Apply and further information


London with Hybrid working

About the job

Job summary

Please note this is a full-time position

The UK Health Security Agency (UKHSA) is responsible for protecting every member of every community from the impact of infectious diseases, chemical, biological, radiological and nuclear incidents and other health threats.

We provide intellectual, scientific and operational leadership at national and local level, as well as on the global stage, to make the nation’s health secure.

We’re a new agency and recently launched our three-year strategy which sets out our vision and goals to prepare for and respond to health threats and build the capabilities and technologies to protect the country in the future.


The UK Health Security Agency (UKHSA) offers hybrid working – this means that whilst the role will be based in our Canary Wharf - London office, there will be opportunities for an element of working from home. UKHSA have office locations across the UK.

The balance between home and workplace working is to be agreed with the line manager, determined primarily by business needs and in line with departmental policy.

*Please be aware that this role can only be worked from within the UK and not overseas. Relocation expenses are not available.*

Working Pattern – Full Time, Part Time, Job Share, Flexible Working, Hybrid Working,

About Us

We pride ourselves as being an employer of choice, where Everyone Matters promoting equality of opportunity to actively encourage applications from everyone, including groups currently underrepresented in our workforce.

UKHSA ethos is to be an inclusive organisation for all our staff and stakeholders. To create, nurture and sustain an inclusive culture, where differences drive innovative solutions to meet the needs of our workforce and wider communities. We do this through celebrating and protecting differences by removing barriers and promoting equity and equality of opportunity for all.

Job Summary

You will be expected to lead complex content design projects end-to end, managing the quality and delivery timelines. You will train new team members and devolved editors across UKHSA, be responsible for developments on our Jira Service Desk platform and manage user-research projects.

You will develop and publish content, working closely with colleagues from your specialist area, including senior policy leads. This will include commissioning, writing, editing and publishing using Whitehall Publisher content management system. You will be expected to write and edit following a style guide, and to get the correct approvals for content.

The post holder will take responsibility for maintaining and improving standards, and be one of the organisation’s expert leads on scientific and health communication, including the use of plain English and the application of statutory accessibility guidance. They will be expected to train and advise junior colleagues and external stakeholders where required.

Job description

Editorial production

  • develop content for UKHSA’s digital channels, such as GOV.UK, using different prototyping techniques
  • develop user needs, review existing content against them, identify content gaps and overlaps, and shape and develop content to meet user needs
  • scope, commission, write, edit and publish content to style, using Whitehall Publisher content management system
  • draw on user research and analytics to develop content that meets user needs
  • coach UKHSA colleagues so they can write in plain English
  • manage relationships with subject matter experts and other stakeholders to make sure content is accurate and meets both business requirements and user needs
  • monitor the performance of content and tools, and work with the rest of the publishing team to improve them
  • understand agile methodology and apply an agile mindset to your work, including working in a fast-paced, evolving environment and using an iterative approach to enable rapid delivery
  • help to embed a digital culture across UKHSA, with a focus on user needs and delivering services that meet the Digital by Default Service Standard
  • manage complex collaborative editorial and digital projects
  • develop and implement appropriate publishing policies
  • maintain effective relations with senior managers and staff within the organisation and with the appropriate external stakeholders
  • develop and uphold the UKHSA editorial house style in line with the GDS Style Guide
  • to use workflow management systems, in particular Jira

Resource management

  • to ensure colleagues and staff across the wider agency have prompt access to editorial advice and support whenever it is needed


  • the above is only an outline of the tasks, responsibilities and outcomes required of the role. You will carry out any other duties as may reasonably be required by the directorate
  • the job description and person specification may be reviewed on an ongoing basis in accordance with the changing needs of the organisation.

Professional development

  • you should pursue a programme of continuous professional development in accordance with any relevant professional registration or statutory requirements, while maintaining appropriate awareness of service provider requirements

This job description and person specification are an outline of the tasks, responsibilities and outcomes required of the role. The job holder will carry out any other duties that may reasonably be required by their line manager. The job description and person specification may be reviewed on an ongoing basis in accordance with the changing needs of the Department and the organisation.

Person specification

Essential criteria:

  • Proven experience of writing for the web, with ability of creating content that is accessible and usable and meets organisational objectives
  • Knowledge of Public Sector Bodies (Websites and Mobile Applications) (No. 2) Accessibility Regulations 2018 and how to make content compliant
  • Editing complex material into plain English
  • Using best practice in writing for the web, including using a style guide, SEO and accessibility
  • Using content management systems and basic image editing

Desirable criteria

  • Experience in using metrics and user feedback to define and refine content
  • Experience in advising colleagues on digital projects
  • Understanding government sign-off processes around publishing high-profile content
  • Knowledge of migrating government content, including rebranding and/or archiving legacy content
  • Knowledge of health protection issues, such as infectious diseases
  • Building relationships with specialist colleagues, including coaching them in writing for the web and in plain English


Working for the UKHSA

For more information on the UKHSA please visit: UK Health Security Agency - GOV.UK (


  • Learning and development tailored to your role
  • An environment with flexible working options
  • A culture encouraging inclusion and diversity
  • A Civil Service pension with an average employer contribution of 27%
  • Range of health and wellbeing support

Any move to UKHSA from another employer will mean you can no longer access childcare vouchers. This includes moves between government departments. You may however be eligible for other government schemes, including Tax Free Childcare. Determine your eligibility at Childcare Choices , 30 Hours Free Childcare, Tax-Free Childcare and More , Help with Costs , GOV.UK

Things you need to know

Selection process details


You will be required to complete an application form and a statement of suitability. Your Statement of Suitability should outline your skills, experience, and achievements, providing evidence of your suitability for the role, against the essential criteria (outlined in the person specification section). Your Statement of Suitability must not exceed 750 words. Please note: please do not exceed 750 words. We will not consider any words over and above this number.

You will be required to complete an application form. This will be assessed in line with the advertised essential criteria – please do provide evidence of how you meet this.

If you are successful at this stage, you will progress to an interview. Unfortunately feedback will not be provided at this stage.


This competition will involve an interview by video.

The Success Profiles framework will be used to assess and recruit the most suitable candidate. The following behaviours will be used at the interview:

Behaviours to be assessed:

  • Seeing the Big Picture
  • Making Effective Decisions
  • Working together
  • Developing Self and Others

Expected Timeline:

Advert close: 23:55hrs on 28/11/2023 – unfortunately, late applications will not be considered. Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Interviews: TBC

Please note these dates could be subject to change.

Security clearance level requirement

Successful candidates must pass a disclosure and barring security check. Successful candidates must meet the security requirements before they can be appointed. The level of security needed is Basic Personnel Security Standard. People working with government assets must complete Basic Personnel Security Standard checks.

For posts on UKHSA Civil Service terms and conditions, new entrants to the Civil Service are expected to start on the minimum of the pay band. For existing Civil Servants and roles advertised across government, the rules of transfer apply, i.e., level transfers move on current salary or the pay range minimum, transfers on promotion move to new pay range minimum or receive a 10% increase. Either case is determined by whichever is the highest.

Please Note

This role is to be appointed under Civil Service Terms & Conditions. Full details on the T&C’s are found

Are you already a civil servant, or employed by a Civil Service Commission accredited public body? Please state home department on your application form.

Do you meet the nationality requirements for this post?

The law requires that selection for appointment to the Civil Service is on merit on the basis of fair and open competition as outlined in the Civil Service Commission's Recruitment Principles. If you feel your application has not been treated in accordance with the Recruitment Principles, and you wish to make a complaint, in the first instance, you should contact UKHSA Public Accountability Unit via email: If you are not satisfied with the response you receive from the Department, you can contact the Civil Service Commission: Visit the Civil Service Commission website.

Feedback will only be provided if you attend an interview or assessment.


Successful candidates must undergo a criminal record check.
People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

This job is broadly open to the following groups:

  • UK nationals
  • nationals of the Republic of Ireland
  • nationals of Commonwealth countries who have the right to work in the UK
  • nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
  • nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
  • individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
  • Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service
Further information on nationality requirements (opens in a new window)

Working for the Civil Service

The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).
The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.

Apply and further information

This vacancy is part of the Great Place to Work for Veterans (opens in a new window) initiative.
Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

Job contact :

    Name :
    Daisy Zhang
    Email :

Recruitment team

    Email :

At The Hidden Market we're committed to Equality, Diversity and Inclusion, read our policy here. We inform clients that candidates should be evaluated on merit of their skills, experience and commercial attributes in relation to the role, and not background, disability, race, age, gender, sexual orientation, education, or any other discriminatory factor.

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