Digital Learning Design Apprenticeship - Level 5 - Birmingham - Birmingham



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About the Job

Our apprenticeship schemes at the BBC give you the opportunity to kick start your passion into a job that you'll fall in love with. At the BBC you can learn from the best and be trained by the best for a career in one of the world’s most creative and technologically-advanced organisations.

The BBC Academy is for training and development across the BBC and plays an important role externally. We deliver training to our staff and the wider broadcasting industry which meets the BBC’s key objectives. This can be face-to-face, digital and across locations throughout the UK and internationally. Our training content is hugely varied and includes courses reflecting a range of business needs, as well as material dedicated to on-screen and behind the camera techniques.

We aim to deliver innovative training that’s reflective of our ambition to be the most creative organisation in the world. However, this training must also be accessible across our platforms and support ways of working both now and in the future. We aim to create a unique learning experience that people can engage with and then actually use in practice. We produce all content with our users in mind and key to this is ensuring we meet BBC guidelines on creating accessible first content.

The Learning Design and Production team is responsible for the discovery, design and testing of world-class content to form part of our wider structure of learning programmes. We’re now looking for a Content Producer to join the team, bringing expertise and skill in how people learn, and designing training for our learners in line with our principles and needs.

You’ve got to be interested now, right?

What will you be doing?

As a Digital Learning Design Apprentice (DLD24), You Will

  • Demonstrate the principles of user-centred design and how to effectively deliver user testing and research
  • Show experience of using a range of content authoring tools, as well as the ability to produce audio or video components
  • Ensure that any proposed learning intervention meets BBC standards and guidelines and directly reflects the BBC's values and objectives, especially around accessibility
  • Work alongside other Content Producers and Learning Design Specialists to seek creative input and ideas and share best practices
  • Use data from the outset to assess the success of solutions and inform future iterations
  • Work occasionally with third parties to support the development of learning solutions for the business
  • Keep up to date with the latest trends in Learning & Development (L&D) and content production


Ideally, you’ll have Content Producer experience and/or a UXD background, giving you knowledge of a range of tools and an insight into user-centred design. This is also a great opportunity for people currently working in digital learning design who want to create a framework of how to apply their existing knowledge. It also effective for people starting their digital learning design career who have prior qualifications in teaching or design; to make sure they can employ best practice when carrying out digital learning design.

You’ll have an awareness of accessibility standards and be able to demonstrate how you factor this into your designs.

You’ll enjoy building trusting relationships with stakeholders, as well as working alongside a Learning Design Specialist to unlock our users’ challenges and frustrations.

You’ll have fantastic influencing skills and be able to demonstrate experience working iteratively, using data to demonstrate the impact of designs. You will have experience using a range of content authoring tools as well as the ability to produce audio, graphic or video components.

This is a fantastic opportunity to support the BBC Academy in thinking differently about how we deliver digital learning. Essentially, you’ll have a keen eye for detail and the curiosity to challenge solutions in line with the latest learning and digital trends.

What does the role lead to?

After the scheme this will typically lead to a role as a Digital Learning Designer, e-Learning Developer, Instructional Designer, Learning Design Officer, Learning Technologist or Content Producers.

This scheme starts in September 2024 and is a 24 month scheme.


Based in Birmingham.


To Be Eligible For This Apprenticeship, You Must

  • Be aged 18 or over when the apprenticeship starts in September 2024
  • Have Maths and English GCSEs at 9-4 (A-C), National 4/5 (Scotland) or equivalent.
  • Have achieved a minimum of 2 A levels/T Level/BTEC or equivalent by September 2024
  • Be legally allowed to work in the UK full time and have been a resident in the UK or EEA for the past 3 years*
  • In order to be accepted onto a BBC Apprenticeship Scheme, you must have been a continuous resident in the UK (or EEA) for a minimum of 3 years by September 2024. There are exceptions to this rule (e.g. individuals under statuses within EP350 or permanent UK/EEA residents that have been temporarily outside the UK/EEA for education or a gap year). For more information or to see if any of these exceptions apply to you, there is more information online at .

We’re interested in your passion to work at the BBC and your enthusiasm to deliver world-class content and operational excellence to our audiences. We look for positive people who live our values and ensure our culture remains inclusive and full of opportunity. We’re not looking for the best qualifications - instead, we look for potential and give you the opportunity to put your transferable strengths and experience to work in different ways.

You’ll Need To Demonstrate That You're

  • Curious
  • Collaborative
  • Passionate about producing creative content

Having a background in User Experience Design (UXD) is desirable.

How you express each of the BBC’s values and behaviours. Our values inform everything we do. They define what you can expect from the BBC and what the BBC expects from you. Throughout the selection process, we’ll be looking for evidence of how you demonstrate these in your day-to-day. Find out more about our values here .

What You Get...

  • A starting salary of £20,475
  • Industry-leading training through the BBC Academy
  • A dedicated Team Manager and Scheme Specialist to help with your development
  • Training and mentoring by industry professionals
  • A 35-hour working week, 25 days of annual leave days and a defined pension scheme. Plus discounted dental, health care, gym and much more!

Towards the end of your apprenticeship you’ll get…

  • An industry recognised digital learning design apprenticeship qualification
  • Lots of experience to help you seek out new challenges and work opportunities within the BBC and wider industry

Apprenticeship Standard Or Frameworks

  • Level 5 Digital Learning Designer Apprenticeship
  • Optional: Associate Certified Member of the Association of Learning Technologists (ACMALT)


Just don’t leave yourself thinking ‘what if?’ — this is your chance to be part of something special. Think you’re the right candidate? Click on ‘Apply Now’!

Once you've set up your candidate profile you just need to complete the questions in the job specific information section on the application. These questions check you are eligible for the scheme. We encourage you to review your responses to the eligibility questions carefully before submitting. We do not require you to complete any of the optional sections or upload a CV or Cover Letter. We are looking for your potential to bring difference to the BBC.

Applications for this role/scheme are due to close on 08/01/2024. If you are eligible for the scheme you will receive more information about the stages of the process and what to expect. A general overview on the application process can be found here .

Support with your application

Our ambition is that the BBC is for everyone and should include everyone. We are proud to be a Level 2 Disability Confident Employer, and committed to removing disability-related barriers.

We take inclusivity seriously and want to ensure all candidates who are disabled or have long-term health conditions receive the support and adjustments they need. If you require reasonable adjustments for the application process or have access needs you’d like to let us know about, please contact us on with the job reference in the subject and we’d be happy to have a conversation in confidence to discuss how we can support you through the process. The job requisition ID for this role is 10115

At The Hidden Market we're committed to Equality, Diversity and Inclusion, read our policy here. We inform clients that candidates should be evaluated on merit of their skills, experience and commercial attributes in relation to the role, and not background, disability, race, age, gender, sexual orientation, education, or any other discriminatory factor.

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