Digital Marketing Executive - Livingston

We are one of the UK’s leading clothing brands providing quality casualwear and activewear to businesses in the printwear and promotion space.

Are you tech-savvy and have a passion for marketing? You will be well-versed in the concepts surrounding digital marketing and how the internet can become a strong asset to securing growing revenue. We are looking for an experienced Digital Marketing Executive to assist the following:

Digital Marketing Executive Role Purpose:

Assist in the planning, execution and optimization of online marketing campaigns within budget and on time.

Responsibilities

• Organisation and implementation of agreed campaigns.
• Creating content and copy checking.
• Social media management and reporting.
• Show coordination, samples, garments, people, stands, briefing graphics.
• Website maintenance and CMS management.
• SEO and paid search campaign management - key word research, working with agencies (if required) and reporting.
• Supporting creative with Photo shoot organisation
• Email campaign management - creation of templates, data management and reporting. Constantly reviewing HubSpot and producing recommendations on how to maximise its usage and performance.
• Supporting photoshoots for brand marketing activity, covers, adverts, campaigns to ensure briefs are being achieved.
• Day-to-day management of marketing enquiries from internal and external contacts.
• Supporting coordination of colour card and brochure production.
• Work closely with BDT on providing marketing support and identifying new ways of providing support to key accounts.
• Keep up to date with new marketing trends as well as competitor activity.
• Control of colour card Fabric ordering, and stock monitoring at Suppliers qtys in association with the product team.

Requirements

· Proven experience as Digital Marketing Executive or similar role with minimum 2 years experience

· Excellent understanding of digital marketing concepts and best practices

· Experience of PPC, Google Ads and Google search console would be advantageous but not essential

· Web design and knowledge of adobe suite/video editing preferred

· Experience with B2B social media, Google Adwords and email campaigns and SEO/SEM

· Interest or experience in the industry would be advantageous

· Knowledge of web analytics tools (e.g. Google Analytics, Core metrics, Web Trends etc.)

· Skills and experience in KPI reporting and budget management

· Analytical mindset and critical thinking

· Excellent communication and interpersonal skills

· BSc/BA/CIM in marketing or relevant field

Job Types: Full-time, Permanent

Benefits:

• Additional leave
• Company events
• Company pension
• Employee discount
• On-site parking

Schedule:

• Day shift
• Monday to Friday
• No weekends

Supplemental pay types:

• Yearly bonus

Ability to commute/relocate:

• Livingston, EH54 5DJ: reliably commute or plan to relocate before starting work (required)

Education:

• Bachelor's (preferred)

Experience:

• Digital marketing: 2 years (required)
• Marketing: 2 years (required)
• USA Marketing: 1 year (preferred)

Work Location: In person (must be based locally or able to commute daily)