Digital Product Executive - England



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Full Time

About the Job

Role: Digital Product Executive

Location: Bournemouth

Reference: HOB957831

Closing Date: {Expiry Date}

Digital Product Executive - Hobbycraft Head Office, BH23 6HG

Salary up to £35,000 DOE, 4% pension contributions, 25 days holiday increasing every year, 25% discount in our stores, hybrid working policy, dog friendly office and so much more!

Full Time – 37.5 hours.

Our core business working hours are Monday to Friday – 9am to 5pm and we are very flexible with starting and finishing times, we also offer hybrid working 2 days a week.

About the Role

Reporting to the Digital Product Manager, this is an exciting opportunity to join the Digital Experience team at the UK’s leading arts and crafts retailer. You will be accountable for the delivery of the experimentation roadmap and qualitative user insights, championing the use of data and be at the heart of the continuous improvement of our customer journeys and ultimately driving tangible incremental revenue. You will use your natural empathy for customers and data interpretation skills to define high value experiments as well as expanding our testing velocity. You will enjoy a fast growing, and already thriving online channel and make a difference within a can-do culture.


  • Play a key support role to the Digital Product Manager (DPM) across all aspects of the roadmap definition and backlog delivery of new features for both the web site and app, working with the IT Team and 3rd parties.
  • Play a key role as part of the Digital Product Team, to interpret deep dive customer data and qualitative customer insights to identify opportunities for new features and experiences.
  • Support the DPM in defining the product roadmap for site and apps
  • Play a key role in writing user stories for new features, capturing comprehensive and detailed requirements and acceptance criteria, collaborating with specialists across the business, e.g. IT and Business Analysts
  • Carry out product analysis to understand impact of change and level of effort for new features to inform the backlog prioritisation, working with the Digital Analyst as required
  • Support on the sprint cycle for site and app across all agile ceremonies, e.g. refinement, daily stand ups and sprint reviews
  • Support on product and change quality by writing test cases for user stories, ensuring coverage across all relevant device types and user scenarios
  • Coordinate and execute the user acceptance testing of all sprint releases across unit testing of features and full product regression testing, ensuring test resource are working to a test plan and completing on schedule
  • Support on identifying change requirements to business reporting and analytics platforms and define, deliver and test datalayer, tagging and reporting changes
  • Support on business readiness for product updates and business change, ensuring that new features are fit for purpose for both customer and business user, with full process updates, training delivered and stakeholder communications
  • Support and play a key role in larger scale, strategic digital projects across the key disciplines above
  • Support the DPM in briefing UX and UI designers to deliver comprehensive visual designs as part of the requirements and as a key artefact for front end developer

About You

  • Essential minimum 1 year experience working in either a B2C ecommerce environment, Digital Product Team, a Digital Optimisation Team or User Experience Team
  • Essential thorough approach with strong attention to detail and analytical thinker
  • Desirable experience of the agile methodology and working within a scrum team
  • Desirable experience of Google Analyics, Google Tag Manager and Jira
  • Desirable experience of digital systems and architecture
  • Strong empathy for human user needs and mindset.
  • Excellent written and spoken English and able to clearly and accurately articulate comprehensive and detailed requirements.
  • Proactive approach with constant desire to deliver a better customer experience and commercial results.
  • A strong team player and communicator; able to work effectively with employees and stakeholders at all levels.
  • A self-starter, who can hit deadlines, be hands-on and get things done.
  • Someone with ambition who wants to develop their career in Digital Product and sees this as an exciting opportunity to work for a fast-growing online brand.
  • Comfortable working in a fast-paced environment

About our Benefits

  • Competitive Salary
  • 25% Discount Card for Hobbycraft Stores and Haskins
  • Hybrid working policy
  • Free Onsite Parking
  • Dog Friendly Office
  • EV Charging Point
  • Free Hot Drinks
  • 33 days holiday inclusive of Bank Holidays with an increase each holiday year
  • Birthday Day Off
  • Company pension contribution – up to 4% contribution
  • Employee Assistance Programme provide by Retail Trust
  • Cash Health Plan with Health Shield
  • Contribution towards eyesight test and glasses
  • Subsidised gym membership
  • Cycle to Work Scheme
  • Long service awards and gifts
  • Colleague Wellness Programme
  • A creative working environment
  • Colleague Social Events throughout the year

We are completely committed to supporting anyone with a disability in applying for our vacancies. If you have a disability and require support throughout our recruitment process, you can contact us at and let us know what adjustments you may need.

At Hobbycraft we celebrate the joy of crafting, and we celebrate all of our colleagues and customers. As a retailer we have a diverse Colleague base from a broad range of all communities. Our colleagues are recruited for their skill, passion, love of craft and customer service, which is also reflected in our customer base. It is this skill and love of crafting which defines them. Hobbycraft, is an equal opportunity employer who takes equality, diversity, inclusion and belonging very seriously, we regularly review our policies and practices to ensure not only compliance, but also best practise from an employment perspective.

Hobbycraft are proud to be an equal opportunities employer, and we are committed to equal and fair treatment for all colleagues or potential colleagues irrespective of race, sexual orientation, nationality, ethnic origins, religion or belief, disability, age, gender, marital or family status.

We’re here to help you create

Our passion for craft is at the centre of everything we do. This is reflected in our creative and knowledgeable Hobbycraft store colleagues, who are always on hand to help, and our vast, carefully selected range of quality products. Throughout the year, we also host a variety of workshops and demos in stores and online, designed to give everyone the opportunity to master a new craft or refine a beloved one.

We're here to support everyone on their crafting journey, from mums looking to encourage their creative kids, to student artists, expert knitters, model making hobbyists and more! Why not come into your local Hobbycraft store today and find the perfect craft for you?

At The Hidden Market we're committed to Equality, Diversity and Inclusion, read our policy here. We inform clients that candidates should be evaluated on merit of their skills, experience and commercial attributes in relation to the role, and not background, disability, race, age, gender, sexual orientation, education, or any other discriminatory factor.

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