Head of Digital and Engagement - London

Job Description

Main Purposes

Design and implement digital and data strategies for sustainable organisational growth and to facilitate data-driven decision-making.

Design and deliver the Communication and Engagement Strategy to students, members and the public.

Main duties and responsibilities

Digital and Data

• Design and deliver the Digital and Data Strategy.
• Own and define the vision and strategy for our customer value proposition, across web, mobile, broadcast and social media channels.
• Provide accessible high-quality data, insight and advice to inform the delivery of organisational strategic objectives.
• Deliver quality digital platforms, including CRM, email marketing platforms, website and the Competitions Management System (BUCS Play), through consultation with staff at member institutions and BUCS.
• Optimise integrations between digital systems to provide excellent customer experience and enable a single customer view and ensure effective user adoption.
• Use audience research and insight to understand the needs of all segments of BUCS’ audience to improve service and drive engagement and revenue.
• Work with the Commercial Team to provide innovative data-driven engagement, insight, analysis and solutions to enable revenue growth.
• Ensure data is managed effectively and secured to appropriate standards, including compliance with GDPR and cyber security.

Communication and Engagement

• Deliver effective and appropriate student engagement though social media and email communications.
• Design and deliver a stakeholder engagement plan to enable excellent corporate communication, consultation and engagement to staff at member institutions.

Staff

• Manage, motivate and develop the Digital and Engagement Team staff.
• Embed a culture of efficiency, data capture and evidence-based decision-making amongst BUCS staff.
• Play a key leadership role within BUCS to support and drive the strategic direction of the organisation.

Other

• Mange the BUCS brand.
• Manage the Digital and Engagement budget.
• Deliver increased business efficiency and effectiveness through management and development of processes and systems.

Person Specification

Essential knowledge or experience

• Designing and delivering data and digital strategies to deliver organisation objectives.
• Designing and delivering communication and engagement strategies to provide excellent internal and external customer experience.
• Managing digital transformation projects.
• Leading the design, procurement and user adoption of business-wide digital platforms.
• Defining and executing on customer value propositions.
• Integrating digital systems to provide excellent customer experience and enable a single customer view.
• Designing and delivering strategies and analysing data to facilitate revenue growth.
• Managing CRMs and email marketing platforms, including segmentation, campaign management, interactive marketing, and data mining and analysis.
• Data protection standards, including those associated with GDPR and Cyber Security.

Essential skills and abilities

• Proven track record of utilising technology and pro-actively driving cross-business solutions to improve efficiencies.
• Analysing situations and processes, and designing, consulting on and delivering business solutions and change management.
• Operating at leadership level and managing, developing and leading staff.
• Delivering clear and succinct communication to a range of audiences via various media.
• Gathering, analysing and presenting quantitative and qualitative data.
• Prioritising work to meet deadlines and deliver against agreed objectives while working on concurrent projects.
• Excellent interpersonal skills and ability to build relationships and partnerships with individuals and organisations internally and externally.
• Utilising technology to improve business efficiency.
• Creative problem-solving skills, energy and enthusiasm.

Desirable knowledge or experience

• The student sports sector.

Job Types: Full-time, Permanent

Salary: £45,000.00-£55,000.00 per year

Benefits:

• Casual dress
• Company events
• Company pension
• Employee discount
• Health & wellbeing programme
• Paid volunteer time
• Work from home

Schedule:

• Monday to Friday

Ability to Commute:

• London (preferred)

Work Location: In person