Marketing Communications Manager - Newcastle
HM Land Registry
About the Job
Do you have experience of working with digital and social media?
Are you someone who enjoys being creative in work?
Would enjoy the challenge of creating accessible content that meets customers needs, for a variety of channels and encourages audiences to take actions that helps to achieve business outcomes?
If so, we'd love to hear from you!
The Marketing Communications Manager will be responsible for, promoting DVSA’s flagship ‘Ready to Pass? campaign.
The campaign encourages learners to assess their test readiness with their instructor using bespoke campaign resources. It also gives advice on how to make sure that their test goes ahead.
To find out more information about the campaign, you can read our behind the scenes blog posts that explain how the campaign was developed and channels it uses.
As a Marketing Communication Manager, you will provide a highly responsive reactive social media handling capability, as well as proactively creating and seeding stories, and developing quality ‘direct-to-consumer’ content using digital and social media. You will make sure all communications activity is insight-driven and fully evaluated.
Responsibilities include, but are not limited to;
- Keep up to date with emerging trends and social media best practice and regularly trial and test new features to inform future social media communication handling strategies.
- Make decisions about the most appropriate channels, using digital and other technologies to full potential, such as blogs, e-newsletters, email alerts, infographics, photography, filming, social media.
- Develop, create and implement proactive online and e-marketing initiatives including national and trade media articles, direct emails, blog posts and social media content to promote campaigns and DVSA’s products and services.
- Create quality publishable content, using appropriate digital channels to reach target audiences and ensuring that content meets accessibility and usability standards in accordance with the Government Digital Service (GDS) guidance.
To succeed in this role, you will have a practical understanding how print, broadcast, and digital media work.
You have experience of working with the media, including digital and social media. You have a good understanding of emerging digital services, tools, and trends, including techniques for optimising digital content.
You will have good written and verbal communication skills and be able to write in a clear and concise manner and make content accessible. You will have excellent negotiation and persuasion skills, with the ability to work collaboratively with others to create, test and evaluate content. You work well under pressure and are able to achieve tight deadlines, even when presented with conflicting priorities.
If not already held, there will be a development opportunity for the successful candidate to work towards one the following qualifications when in post:
Chartered Institute in Marketing
Chartered Institute of Public Relations
For this role you will be attached to one of our core locations in Swansea, Nottingham, Bristol, or Newcastle, where presence at one of these sites will form part of the working arrangements agreed with you. We operate a hybrid working model that allows you to work between home and office locations, giving you greater flexibility about where and when you work.
There will be occasional travel required with this role to other DVSA locations, including overnight stays.
This post is offered on a Fixed Term Appointment (FTA) basis to complete a finite piece of work.
Permanent Civil Servants will not be expected to change their employment status from permanent to fixed term appointment.
Internal applicants will be appointed on inward loan and subject to the terms of the agreed inward loan agreement. The expectation is that you will return to your previous post at the end of the loan period, which will need to be agreed with your line manager in advance.
If you're employed by a non-departmental public body (NDPB) by moving jobs this will involve a change of employer and you may break the statutory rules on continuity of employment.
The Driver and Vehicle Standards Agency (DVSA) helps keep Britain moving, safely and sustainably.
We do this by helping people through a lifetime of safe and sustainable journeys, helping them keep their vehicles safe to drive, and protecting them from unsafe drivers and vehicles.
We’re Working Hard To
- make roads safer
- improve services for our customers
- make road transport greener and healthier
- harness the potential of technology and data
- grow and level up the economy
Visit the Department for Transport careers website to read more about the great opportunities and benefits of working at DVSA.
We'll assess you against these behaviours during the selection process:
- Seeing the Big Picture
- Delivering at Pace
We'll assess you against these technical skills during the selection process:
- Government Communication Service Career Framework: Insight
- Government Communication Service Career Framework: Ideas
- Government Communication Service Career Framework: Implementation
- Government Communication Service Career Framework: Impact
- An environment with flexible working options where we encourage a great work-life balance
- Exceptional pension with an employer contribution of an average of 27%
- Generous Annual Leave - 25 days holiday, increasing by 1 each year of service, up to 30
- 8 Bank Holidays plus an additional Privilege Day to mark the King’s birthday
- Latest IT and Tech devices
- A culture encouraging inclusion and diversity with a range of staff communities to support all our colleagues
- Excellent learning and development tailored to your role including paid apprenticeships up to Masters level
- Wide range of discounts schemes on high street names
- Employee assistance program for health and wellbeing
- Cycle to work scheme and Gym membership offers
- For more information see visit our careers page
Selection process details
This vacancy is using Success Profiles (opens in a new window), and will assess your Behaviours, Experience and Technical skills.
The sift is due to take place 01 December 2023.
Interviews are likely to be held 15 December 2023.
This interview could be conducted via a video interview, details of which will be provided to you should you be selected for interview.
We’ll try to meet the dates we’ve set out in the advert. But there may be occasions when these dates will change. We’ll give you plenty of notice of any important dates.
How To Apply
As part of the application process you will be asked to provide a CV and Personal Statement. Further details around what this will entail are listed on the application form.
For your Personal Statement, please provide detailed evidence of the following:
- Your experience of working with the media, including digital and social media
- Your experience of creating accessible content that meets customers needs for a variety of channels and encourages audiences to take actions that helps to achieve business outcomes
- Your understanding of emerging digital services, tools, and trends, including techniques for optimising digital content
The selection process will be designed specifically for the role. As a result, your assessment will include:
- an interview and a presentation
The GCS Career Framework.
Further details around this can be found in the 'Technical' section of the advert and in the attached Candidate Pack.
If you would like to find out more about what it’s like to work for DVSA and how to apply, we will be holding virtual sessions to find out more. Please click here to secure your place at one of our upcoming events.
You’re encouraged to become familiar with the candidate pack as you may be assessed against any of the criteria recorded within.
The Department for Transport recruits using Success Profiles. For each role, we consider what you need to demonstrate to be successful.
This gives us the best possible chance of finding the right person for the job, drives up performance and improves diversity and inclusivity.
You can read more about Success Profiles here.
As a Disability Confident Leader employer, we are committed to ensuring that the recruitment process is fair, accessible and allows all candidates to perform at their best. If a person with a visible or non-visible disability is substantially disadvantaged, we have a duty to make reasonable changes to our processes.
Complete the “Assistance required” section in the “Additional requirements” page of your application form to tell us what changes or help you might need during the recruitment process. For instance, you may need wheelchair access at an interview, or if you’re deaf, a Language Service Professional.
If you need a reasonable adjustment so that you can complete your application, you should contact Government Recruitment Service via firstname.lastname@example.org as soon as possible before the closing date to discuss your needs.
If you are experiencing accessibility problems with any attachments on this advert, please contact the email address in the 'Contact point for applicants' section.
This job advert contains links to the DfT Careers website. Our website provides useful guidance and information that can support you during the application process. If you cannot access the information on our website for any reason, please email DRGComms@dft.gov.uk for assistance.
For more information about how we hire, and for useful tips on submitting your application for this role, visit the How We Hire page of our DfT Careers website. You can find detailed information about the recruitment process and what to expect when applying for a role.
Applicants who are successful at interview will be, as part of pre-employment screening, subject to a check on the Internal Fraud Database (IFD). This check will provide information about employees who have been dismissed for fraud or dishonesty offences. This check also applies to employees who resign or otherwise leave before being dismissed for fraud or dishonesty had their employment continued. Any applicant’s details held on the IFD will be refused employment.
A candidate is not eligible to apply for a role within the Civil Service if the application is made within a 5-year period following a dismissal for carrying out internal fraud against government.
Feedback will only be provided if you attend an interview or assessment.
Successful candidates must undergo a criminal record check.
People working with government assets must complete baseline personnel security standard (opens in new window) checks.
This Job Is Broadly Open To The Following Groups
- UK nationals
- nationals of the Republic of Ireland
- nationals of Commonwealth countries who have the right to work in the UK
- nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
- nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
- individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
- Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service
Working for the Civil Service
The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.
We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).
The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.
The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.
Apply and further information
This vacancy is part of the Great Place to Work for Veterans (opens in a new window) initiative.
The Civil Service welcomes applications from people who have recently left prison or have an unspent conviction. Read more about prison leaver recruitment (opens in new window).
Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.
Contact point for applicants
- Name : Abigail Holland
- Email : bigail.Holland@dvsa.gov.uk
- Email : email@example.com
If you feel your application has not been treated in accordance with the Recruitment Principles and you wish to make a complaint, in the first instance, you should contact Government Recruitment Services via email: firstname.lastname@example.org
If you are not satisfied with the response you receive from the Department, you can contact the Civil Service Commission: Visit the Civil Service Commission website Here
At The Hidden Market we're committed to Equality, Diversity and Inclusion, read our policy here. We inform clients that candidates should be evaluated on merit of their skills, experience and commercial attributes in relation to the role, and not background, disability, race, age, gender, sexual orientation, education, or any other discriminatory factor.