Marketing Manager - London

We are looking for an experienced, hard-working and ambitious Marketing Manager to join our Marketing team in London. You will have proven capabilities in working with sales teams providing support for the delivery of annual sales plan, primarily through end-to-end management of global sales events.

This role is key to the achievement of the Information Security Forum’s (ISF) business goals. You will lead in the update of sales business case collateral and the delivery of our global sales events programme to attract target audience, increase sales opportunities and improve lead generation. This will include attendance at events and producing financial and analytics tracking reports to measure ROI and inform improvements.

You will manage operations and administration functions to ensure events are delivered efficiently and in line with the organisations overall marketing strategy. Activities aligned to achieving our goals include:

Key Responsibilities

• Work alongside the sales team to create a programme of events that supports them in achieving their sales targets
• Manage the complete process of events including planning, running and post event evaluation
• Project manage and deliver global sales events programme
• Work with Marketing team, internal support resources and third-party suppliers to ensure successful delivery of events
• Attend sales and third-party events as required
• Manage all event lead qualification activities e.g. building invitation lists, providing company/delegate background information; tracking leads through to sales closure; updating leads and contacts data to salesforce
• Secure opportunities for ISF to provide speakers or supporting partnerships at third party events and manage delivery
• Build effective relationships with the sales teams, internal operations teams, prospects and suppliers
• Provide post event analytics to determine ROI and inform recommendations for improvement
• Provide financial reports to support conversion of leads into opportunities and wins
• Attend internal sales meetings as required

About you

• A self-motivated, quick to learn, a good communicator and passionate about delivery and deadlines
• Must be highly organised and care about quality
• Agility and adaptability to deliver marketing activities that support sales plans

Essential requirements and skills

• Business travel: 30% - 40% working elsewhere to support lead generation and Member events
• A minimum of 3 years’ experience in sales and marketing in B2B and B2C with a focus on lead generation and business growth
• Experience of delivering lead generation marketing sales events, webinars and third-party events
• Producing data analytics, ROI and financial analysis reports (including cost per acquisition)
• Research and present best practice techniques to maintain competitive advantage
• Ability to articulate ISF’s resources verbally and in writing
• Outstanding persuasion and communication skills
• Excellent customer facing skills

Desirable requirements and skills:

• Experience in using the following marketing technologies relevant to your role: Salesforce, Pardot, LinkedIn events, LinkedIn Sales Navigator, online webinar platforms (e.g. BrightTALK), Bitly Links, WordPress, Adobe suite and Canva

What we offer:

• Competitive salary and discretionary annual bonus
• Hybrid working model – minimum 2 days per week in the London office
• Learning and development opportunities
• ISF World Congress (every year in Autumn)
• 26 days holiday
• Company pension scheme
• Private healthcare including optical, dental and discounted gym membership
• Life assurance
• Income protection
• Cycle to Work scheme

We regret that due to the high volume of interest, we are unable to acknowledge every application. Please bear in mind that if you are selected for an interview, we will aim to contact you within 7 days.