Marketing Manager - London

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Springer Nature

Job Title: Marketing Manager, B2C Communities

Location: London

Purpose of the Role

The Marketing Manager, B2C Communities is a highly creative role responsible for nurturing audience engagement, communication, and developing excellence on our digital channels and communities. They will focus on optimising inbound marketing on springernature.com, creating content for use on social media, write, coordinate and distribute blogs, webinars, newsletters and other content marketing assets, in addition to bringing together content developed from research and content acquisition focused teams across Marketing Planning, Customer Engagement and Strategy.

The role will work closely with designers and copywriters in our Operations team, and with the Marketing Manager, B2B Communities to assess and deliver CMTL Strategy, including product, brand and thought leadership topics and coordinate how these are reflected across each channel by audience based on their needs and interests.

The role should be familiar with all Springer Nature products and services, our publishing models, and the needs of Author Marketing and Editorial teams. They should have a very strong understanding of the academic industry and trends, and be actively engaged with internal and external networks in the researcher landscape.

Responsibilities

• Responsible for content creation and coordination on all B2C facing marketing channels, collaborating with Content Strategy, and B2C Marketing Planning teams to identify and develop content to meet core commercial strategy in addition to nurturing our customers by engaging with their needs, challenges and professional development.
• Further grow and develop established and high performing pages for these audiences, and implement best practice
• Works closely with strategy teams to utilise customer insights, market research and social listening to identify topics of interest and works with product, editorial, marketing, and influencers to create and disseminate content
• Support delivery of brand and product narratives, creating proof points, visuals and case studies that support our key messages to the research community, with a particular focus on authors, readers and influencers.
• Work with Content Strategy leads to develop B2C content marketing plan that actively promotes key messages, creating new weekly content for the springernature.com researcher hub channel and using segmented multi-channel campaigns that build engagement with our core stakeholder groups
• Develop monthly newsletter schedule to promote key content from across our researcher facing communities and promoting our blogs
• Work with the Brand team, Communications and Marketing Planning and Strategy leadership to build clear implementation of strategy for all imprints that defines how these should be leveraged individually and how they should be promoted together under the Springer Nature brand
• Working with Strategy, Communications, Product & Subject Experts, key topic (e.g. Open Research, Sustainable Development Goals) stakeholders to develop a partnership strategy looking at key influencers, based on regional strategy, product development and editorial strategy: review tools and engagement channels for reaching these partners and define goals/activities to increase engagement and advocacy
• Work with Operations specialists to establish a SEO approach for our B2C channel content
• Partner with all researcher facing Marketing Planning teams for opportunities for cross-collaboration on content pieces and ensure that they are identified and fed through appropriate channels.
• Coordinating and collaborating to deliver an effective B2C communication plans and editorial schedule to build profile and engagement in both external and internal stakeholder groups.
• Play key, centralised role in webinar, podcast and social groups to deliver our Content Strategy as well as support lead generation, customer retention and awareness activities
• Identifying opportunities to nurture relationships and develop content in collaboration with external community and key topic influencers
• Grow and manage B2C Alert lists and manage usability of other sources.
• Support future author administration portal through effective resources and communication programs
  
  
  

Experience

Experience, Skills & Qualifications

• Proven experience in marketing, preferably in the STM sector.
• Strong understanding of research publishing personas and community drivers and processes
• Proven abilities in developing and implementing effective and efficient marketing plans connecting strategy with the right tactics and channels
• Ability to interpret data and market research into clear outlines and concepts to address audience needs and challenges
• High competence in project management and autonomy with coordinating content across teams
• Able to manage multiple assignments simultaneously, anticipate required activities/tasks, and work according to changing priorities and deadlines.
• Excellent digital marketing and customer engagement skillset
• Ability to adapt as needed in response to continuous monitoring of program performance and a changing environment
• Demonstrated ability to work in global environment
• Strong communication and collaboration capabilities, with evidence of understanding different stakeholder needs and translating these into solutions
• Proactive in suggesting and creating new and different content and tactics.
  
  
  

Skills

• Customer focus and desire to build customer loyalty.
• Creative, big-picture thinker, passionate about story-telling.
• Excellent problem solver, confident with using data to drive digital marketing, and a first class communicator, able to collaborate across multiple teams.
• Positive attitude towards and actively driving change
• Ability to work well in a matrix and cross functional team structure
• Excellent presentation and interpersonal skills
• Strong analytical skills and high focus on performance and ROI
• Creative, forward-thinking and proactive, flexibility and openness to innovative ideas.
• Commercially minded with a strong drive for success.
• Excellent communication, interpersonal and networking skills.
  
  
  

At Springer Nature, we value the diversity of our teams and work to build an inclusive culture, where people are treated fairly and can bring their differences to work and thrive. We empower our colleagues and value their diverse perspectives as we strive to attract, nurture and develop the very best talent.

Springer Nature was awarded Diversity Team of the Year at the 2022 British Diversity Awards. Find out more about our DEI work here.

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