Performance Marketing Assistant - Swansea

Character.com..... Whether your favourites are Paw Patrol or Peppa Pig, Harry Potter or Minecraft, Star Wars or Bluey, Character.com is the one-stop shop for all character-based clothing for kids and adults.

Our happy clothes inspire kids, small and big, to express their unique identity. Our mission is to produce clothes that kids feel comfortable wearing, both literally and in themselves, so that whenever they put on our clothing, they’re guaranteed to wear a smile!

Founded in 2009 and based in South Wales, we’re now turning over more than £50 million per year and sell our amazing clothes internationally.

We’re still founder-led but in 2021, we secured significant investment to accelerate our development; an exciting phase that we want you to be a part of as we build a team to take Character.com to the next level.

So, what’s it like here? Walk through the door and you’ll find a dynamic business with a family feel. A place that’s informal and inclusive, where people are empowered to succeed, work hard, have fun, and get the job done. It’s a culture that we’ve taken care to cultivate and one that we hope you’ll thrive in.

To profitably drive traffic to Character.com’s online stores through a range of paid marketing activities helping to increase brand awareness, sessions, conversions and overall revenue.

This role is critical in helping Character.com achieve its ambition to be the World’s No.1 retailer of Character clothing and delivering our brand promise of inspiring kids to feel good and express their unique identity through our ‘happy clothes’.

The right person for this role will need to have a genuine interest in data analysis mixed with the commercial acumen to apply that in a real world business and marketing context. You will need to have a thirst for numbers and be curious by nature to find potential opportunities. You’ll work across paid media channels including Google, Facebook and Amazon where a curious mindset and an ability and hunger to learn is more important than years or experience.

The candidate will work closely with all other areas of the marketing team including Trading, Ecommerce, Brand and CRM, as well as across functions including listings and merchandising.

Key Accountabilities:

• Support the Performance Marketing Manager to manage all PPC campaigns across Google, Amazon, Meta and Tik Tok including:
• Budget management
• Daily optimisations
• Monitoring bid strategies & evaluating strategies.
• Evaluating compelling ad copy & briefing designer to develop effective creative.
• Identifying trends, opportunities and areas of concern
• Conducting regular keyword research and harvesting new keywords
• Competitor analysis, Keeping up to date with platform changes & industry trends.
• A/B ad copy tests, using performing trends to your advantage.
• Reporting on ad performance across multiple platforms.
• Performance analysis to optimise bid strategies improving CAC / ROAS

Skills and Behaviours

Essential:

• Support the Performance Marketing Manager to manage all PPC campaigns across Google, Amazon, Meta and Tik Tok including: Budget management
• Daily optimisations
• Monitoring bid strategies & evaluating strategies.
• Evaluating compelling ad copy & briefing designer to develop effective creative.
• Identifying trends, opportunities and areas of concern
• Conducting regular keyword research and harvesting new keywords
• Competitor analysis, Keeping up to date with platform changes & industry trends.
• A/B ad copy tests, using performing trends to your advantage.
• Reporting on ad performance across multiple platforms.

Desired:

• Performance analysis to optimise bid strategies improving CAC / ROAS
• Some experience of managing online sales through paid marketing campaigns (Amazon, Google, Facebook) would be great but not essential
• Experience using analytical software such as Google Analytics or similar
• Able to use design software such as Photoshop & Canva.

Salary - TBD based on experience

Job Types: Full-time, Permanent

Benefits:

• Casual dress
• Company events
• Company pension
• Employee discount
• Free parking
• On-site parking
• Store discount
• Work from home

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Swansea: reliably commute or plan to relocate before starting work (required)

Education:

• Bachelor's (preferred)

Experience:

• Digital marketing: 1 year (preferred)
• Marketing: 1 year (preferred)

Work Location: In person

Application deadline: 04/12/2023
Expected start date: 08/01/2024