Senior Specialist, US Oncology, Digital Marketing (Hybrid) - Gwynedd
About the Job
Our Oncology team is dedicated to delivering breakthrough innovations that extend and improve the lives of cancer patients worldwide. Our team of forward-thinking people achieve this through an unwavering commitment to support accessibility to medicine, providing new therapeutic solutions, and collaborating with governments and payers to ensure that people who need medicines have access to them. Our focus is on innovation and launch execution excellence; we translate breakthrough science into innovative medicines that help people with cancer across the globe.
This individual will serve as a Senior Specialist, Marketing Communications/Channels and will support the identification, design, execution, oversight, and optimization of the US Healthcare Professional (HCP) digital campaigns and Medical Education programs that support the strategic imperatives for our company's Oncology products. Occasional support across other business areas Health Care Consumer (HCC) where the need persists.
Lead the development of digital medical education assets, such as off-the-shelf resources, drivers, emails, display units and banner ads, alerts, and video.
Support the development of HCP digital promotion assets including, but not limited to the following; emails, display units and banner ads, alerts, web content, video, media/paid search content optimization, iPad resources, social media, disease awareness assets & digital congress promotion assets
Serve as a core participant in shaping the key strategic objectives for Medical Education initiatives pull through for US Oncology.
Leads the direction and agency alignment on creation and facilitation of digital assets through the medical review process.
Knowing the business: behavioral, and communications objectives and prioritizing the development of assets using digital knowledge, including customer experience best practices and targeting.
Knowing the customer: a deep understanding of customer segments, needs, channel preferences and profitability/ life-time value.
Working in an agile mindset (addressing ambiguity, working comfortably outside of existing processes or structures, establishing networks across stakeholders to drive influence and alignment, testing and learning to drive a culture of innovation, focusing on the customer experience, committing to applying agile values and principles).
Working collaboratively with multiple internal teams including Marketing, Integrated Customer Engagement (ICE), Market Research, Analytics, and Operations.
Managing the day-to-day interactions with the agency partner(s) and other outsourced vendors; leading the creation and monitoring of agency digital scopes of work (SOW) and participating in the bi-annual agency evaluation process.
Implementing Safety Label Updates (SLUs) on promotional assets and ensuring compliance with Subpart E regulations, when applicable.
Demonstrating our company's Ways of Working principles
Conducting all activities in full compliance with our company policies, values and standards
Minimum Education Requirements:
Bachelor's degree required.
What You'll Need:
Required Experience & Skills:
4+ years experience in marketing, marketing support, or a combination of relevant experience
Minimum 2+ years of digital marketing experience
Ability to work effectively in an ambiguous space, shifting from the tactical to the strategic
Capacity to effectively collaborate and drive change while focusing on the co-design, co-creation, and execution phases of creative and content development.
Intermediate digital acumen and understanding of criteria for effective digital content.
Intermediate knowledge/experience in healthcare marketing and/or promotion
Strong knowledge of marketing principles
Constituency management across hierarchical lines
Strong business communication, presentation, and negotiation skills
Agency management skills
Organized, highly motivated, process-driven, results-oriented personality.
Ability to re-balance priorities and assume responsibility in a multi-tasking environment.
Exposure of how to maximize digital channels and experience using data & insights.
Preferred Experience and Skills:
Knowledge/ experience with the US Oncology marketplace
Product launch or launch planning experience.
Experience working in an agile environment or scrum framework.
Market research experience
Knowledge of our company's commercial, regulatory, and legal compliance policies
Experience in the company end-to-end medical/ legal review and delivery process
Veeva/ PromoMats experience
NOTICE FOR INTERNAL APPLICANTS
In accordance with all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.
If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.
Employees working in roles that the Company determines require routine collaboration with external stakeholders, such as customer-facing commercial, or research-based roles, will be expected to comply not only with Company policy but also with policies established by such external stakeholders (for example, a requirement to be vaccinated against COVID-19 in order to access a facility or meet with stakeholders). Please understand that, as permitted by applicable law, if you have not been vaccinated against COVID-19 and an essential function of your job is to call on external stakeholders who require vaccination to enter their premises or engage in face-to-face meetings, then your employment may pose an undue burden to business operations, in which case you may not be offered employment, or your employment could be terminated. Please also note that, where permitted by applicable law, the Company reserves the right to require COVID-19 vaccinations for positions, such as in Global Employee Health, where the Company determines in its discretion that the nature of the role presents an increased risk of disease transmission.
Current Employees apply
Current Contingent Workers apply
US and Puerto Rico Residents Only:
Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please if you need an accommodation during the application or hiring process.
We are an Equal Opportunity Employer, committed to fostering an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status, or other applicable legally protected characteristics. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:
We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively.
U.S. Hybrid Work Model
Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, generally Tuesday, Wednesday and either Monday or Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence. This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as “remote”.
Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Employee Status: Regular
Relocation: No relocation
VISA Sponsorship: No
Travel Requirements: 10%
Flexible Work Arrangements: Hybrid
Shift: 1st - Day
Valid Driving License: No
Hazardous Material(s): N/A
At The Hidden Market we're committed to Equality, Diversity and Inclusion, read our policy here. We inform clients that candidates should be evaluated on merit of their skills, experience and commercial attributes in relation to the role, and not background, disability, race, age, gender, sexual orientation, education, or any other discriminatory factor.