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  • Salary information for marketing jobs
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Navigating the Exciting World of Financial Marketing Jobs in London

In the bustling city of London, a center for global finance and business, financial marketing professionals have the opportunity to thrive in a diverse and dynamic industry. With a multitude of financial institutions, investment firms, and fintech companies based in London, the demand for skilled marketers who understand the intricate nexus of finance and marketing is ever-present. In this article, we will explore the fascinating realm of financial marketing jobs in London, shedding light on the various roles and opportunities available, while uncovering the skills and qualifications required for success.

  1. Investment Marketing:

Within the financial marketing landscape, one prominent area of focus is investment marketing. Professionals in this field are responsible for promoting investment products and services to both individual and institutional clients. They craft compelling marketing campaigns, develop product positioning strategies, analyze market trends, and collaborate with asset managers to drive investor engagement. A strong knowledge of financial markets, investment products, and compliance regulations is essential for success in this specialized field.

  1. Retail Banking Marketing:

London's vibrant retail banking sector provides a wealth of opportunities for marketers. In this arena, professionals work closely with retail banks to develop and implement marketing strategies to attract and retain customers. They create targeted campaigns, design customer acquisition initiatives, and leverage data analytics to enhance customer experiences. Collaboration with various departments, including product development and customer service, is crucial for understanding customer needs and aligning marketing efforts accordingly.

  1. Insurance Marketing:

Insurance companies in London also rely on marketing professionals to help them effectively communicate their products to potential customers. Insurance marketers develop strategies to increase brand awareness, drive lead generation, and support customer retention efforts. They must possess a deep understanding of insurance products and regulations, and possess the ability to convey complex information in a clear and concise manner. Collaboration with underwriters and actuaries is key to create marketing materials that resonate with target audiences.

  1. Fintech Marketing:

An increasingly prominent sector within the financial industry is fintech, which combines technology and finance to revolutionize traditional banking and financial services. Fintech marketers in London are at the forefront of driving innovation in financial products and services. They employ digital marketing strategies, engage in user experience design, and leverage data analytics to attract and engage tech-savvy customers. Being at the intersection of finance and technology, proficiency in both disciplines is highly desired in this field.

  1. Compliance Marketing:

In the highly regulated financial industry, compliance is a crucial aspect of marketing. Compliance marketers ensure that all marketing activities abide by relevant laws, regulations, and guidelines. They work closely with legal and compliance teams to develop and implement compliant marketing campaigns, ensuring transparency, accuracy, and adherence to client data protection and privacy regulations. Attention to detail, understanding of regulatory frameworks, and effective communication skills are vital in this field.

London, an epicenter of global finance, presents an exciting range of opportunities for financial marketing professionals. Whether one is passionate about investment marketing, retail banking, insurance, fintech, or compliance, London's financial sector offers a diverse landscape for growth and professional advancement. Successful financial marketers in London possess a unique blend of financial acumen, marketing expertise, and a penchant for innovation. By combining these skills and staying abreast of emerging trends and industry developments, professionals can navigate the complex and ever-evolving world of financial marketing in London with confidence and success.

Review financial marketing jobs we're currently advertising:

Head of D2C Marketing

Company: Hidden

Salary hidden
Full Time

Senior Marketing Executive

Company: Hidden

Salary hidden
Full Time

Marketing Manager

Company: Hidden

Salary hidden
Full Time

Product Marketing Manager

Company: Hidden

Salary hidden
Full Time

Marketing Executive - Interim/Contract

Company: Hidden

Salary hidden
Full Time
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Find the right Financial Marketing job today
Use our salary comparison tool to help you with benchmarking
Marketers earn an average of £78k based on our data

The Hidden Market salary comparison tool and benchmarking for marketing jobs:

Our benchmarking marketing roles show they earn:

  • between £80k on average
  • with the average desired salary being £97k 

This is of course average data and it conceals a lot of the differences. Should you want to benchmark any of your roles you can do so here with our salary comparison tool. But if you would like some indications of salary bands:

Base salaries bandings by levels - Marketing 

  • CMO salary range - £150k-400k 

  • Marketing Director salary range - £120k - 180k 

  • Head of Marketing salary range - £75k-125k 

  • Senior Marketing Manager salary range - £65k-75k

  •  Marketing Manager salary range - £45-65k 

  • Senior Marketing Executive salary range - £35k-45k 

  • Marketing Executive salary range - £25-35k 

  • Marketing Assistant salary range - £18-25k 



Too often, we see businesses and candidates waste so much time on poorly qualified candidates and roles: undertaking interviews that are not a good fit. We at The Hidden Market overcome this with our prevetted candidates.


There are numerous factors that influence salaries. Some of these are as follows: 

  • Market forces: demand and supply 
  • Company size  
  • Location 
  • Remit of a role 
  • Negotiation on both sides: professionals and businesses 

We see candidates too often take a role that is not suitable for them. We work with candidates to find the right role with the right business and secure them a decent market rate. 



How we work helping marketers secure marketing jobs

What we do in hiring marketers:

At The Hidden Market, our primary focus is providing a unique and comprehensive solution for businesses searching to hire top talent. But what does this mean for you, as a candidate? Well, it means that you gain access to a wider range of opportunities, as we actively market and headhunt for various roles.

We understand that making a career move, regardless of your level of experience, can be an intimidating decision filled with potential pitfalls. That's why we go above and beyond to assist, inform, and guide professionals like yourself in making the best career choices possible.

As a member of The Hidden Market, you have several options available:

  1. Connect with our dedicated team and discuss your career trajectory. We're here to offer personalized advice and support tailored to your unique goals and aspirations.

  2. Take advantage of our extensive collection of free resources and services. From career guides to industry insights, we provide valuable information to help you navigate the job market successfully.

  3. Access our selection of paid resources and services, designed to offer even more specialized assistance. These premium offerings include resume reviews, interview coaching, and access to exclusive job listings.

  4. Tap into our extensive network of industry connections. Beyond actively marketing live job opportunities, we also maintain a talent pipeline where you can register and be considered for future roles that align with your skillset and interests.

  5. Join our thriving community and benefit from our engaging content. Connect with like-minded professionals, participate in discussions, and gain valuable insights from industry experts.

If you have any further questions about how we operate, feel free to check out our FAQ section in the website footer. We pride ourselves on providing a personalized and human touch throughout the hiring process, ensuring that your experience with us is seamless and rewarding.

Types of marketing jobs by level

Marketing encompasses a diverse range of career paths, each with its unique responsibilities and requirements. From entry-level positions to top leadership roles, marketing professionals have abundant opportunities for career progression. 

  1. Marketing Assistant / Graduate Job:
    At the entry-level, Marketing Assistant or Graduate positions offer opportunities to support marketing teams in executing campaigns, conducting market research, and managing administrative tasks. Candidates for these roles typically hold a degree in marketing or a related field, along with relevant experience or internships that showcase their understanding of marketing fundamentals.

  2. Senior Marketing Executive/Executive Job:
    Moving up from the entry-level, Senior Marketing Executive/Executive positions involve increased responsibility in executing marketing campaigns, developing strategies, and managing budgets. Candidates for these roles usually possess several years of marketing experience or experience in related fields, demonstrating a track record of success.

  3. Marketing Manager Job:
    As a mid-level position, Marketing Managers oversee teams of marketers and coordinate multiple campaigns and initiatives. They develop and implement marketing strategies, manage budgets, and analyze campaign performance. Successful candidates for this role typically have several years of marketing experience combined with strong management skills.

  4. Senior Marketing Manager Job:
    Senior Marketing Managers assume senior-level positions, overseeing multiple Marketing Managers and driving the overall marketing strategy for a business or organization. These roles necessitate exemplary leadership abilities, proficiency in strategic planning and execution, and in-depth knowledge of market trends and consumer behavior.

  5. Head of Marketing Job:
    Heading the marketing function, the Head of Marketing position holds top-level responsibility for managing the entire marketing function within a business or organization. This role demands exceptional leadership and strategic skills, encompassing the development and implementation of marketing plans, as well as a comprehensive understanding of the industry and competitive landscape.

  6. Marketing Director Job:
    Marketing Directors are senior executives entrusted with overseeing marketing strategy and operations for a business or organization. These positions require a diverse skill set, including strategic planning, budget management, team leadership, and stakeholder management.

  7. CMO Job:
    At the highest level, the Chief Marketing Officer (CMO) takes the helm as the highest-ranking marketing executive. CMOs are accountable for developing and executing comprehensive marketing strategies, managing budgets, and driving business growth. These roles require extensive experience in marketing, strong leadership skills, and a deep understanding of business strategy and industry trends.

Marketing presents a vast array of career paths, ranging from entry-level positions to esteemed leadership roles. Whether you are taking your first steps in marketing as a graduate or aspiring to lead as a CMO, this dynamic and exciting field offers abundant opportunities for growth and success.

Key marketing job descriptions by level: