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Exploring the Role of Head of Paid Media Jobs

The world of digital advertising has seen rapid growth over the past decade, resulting in an increased demand for professionals who can navigate the complex landscape of paid media. In this article, we will delve into the role of a Head of Paid Media, uncovering their responsibilities, skills required, and why this position is crucial for modern businesses.

The Role of a Head of Paid Media:
The Head of Paid Media is a senior-level role responsible for overseeing and managing all paid media campaigns within an organization. This includes developing and implementing strategies for digital advertising across various channels such as search engines, social media platforms, display advertising, and more. The ultimate goal is to drive targeted traffic, increase brand visibility, and deliver measurable results.

Key Responsibilities:

  1. Strategy Development: A Head of Paid Media crafts comprehensive advertising strategies aligned with the organization's goals, target audience, and budgetary constraints. They conduct extensive market research, competitor analysis, and stay updated with the latest industry trends to stay ahead of the curve.

  2. Campaign Management: They oversee the planning, execution, and optimization of paid media campaigns. This involves setting up ad accounts, managing budgets, conducting A/B testing, monitoring performance metrics, and making data-driven adjustments to achieve optimal campaign performance.

  3. Team Leadership: A Head of Paid Media leads a team of digital advertising specialists, providing guidance, mentorship, and fostering a collaborative work environment. They ensure that team members are equipped with the necessary tools and knowledge to execute successful campaigns.

  4. Collaboration with Stakeholders: Collaboration is key in this role. The Head of Paid Media works closely with cross-functional teams such as marketing, creative, and analytics to align paid media strategies with broader business objectives. They also liaise with external partners, such as advertising agencies or media platforms, to maximize campaign effectiveness.

Skills and Qualifications:
To excel as a Head of Paid Media, certain skills and qualifications are essential:

  1. Expertise in Digital Advertising: In-depth knowledge of various paid media channels, including search engine marketing (SEM), social media advertising, programmatic advertising, and display advertising.

  2. Data Analysis and Insights: Proficiency in analyzing campaign data, identifying trends, and extracting actionable insights to optimize performance and inform strategic decisions.

  3. Leadership and Communication: Strong leadership skills to manage and motivate a team, along with excellent communication skills to collaborate with stakeholders and present campaign results to senior management.

  4. Technical Proficiency: Familiarity with advertising platforms such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager, and analytics tools to monitor and measure campaign performance.

Why Head of Paid Media Roles are Crucial:
In today's highly competitive digital landscape, effective paid media strategies can make a significant impact on a business's growth and success. The Head of Paid Media plays a pivotal role in driving customer acquisition, increasing brand visibility, and generating revenue. Their expertise enables businesses to leverage paid media campaigns effectively, reaching the right audience at the right time and maximizing return on investment (ROI).

The role of the Head of Paid Media is vital in navigating the complexities of digital advertising. Their strategic thinking, data-driven insights, and leadership skills are key to achieving successful paid media campaigns. As businesses continue to invest in digital marketing, the demand for skilled professionals in Head of Paid Media roles will only increase, making it an exciting and rewarding career path for those passionate about driving results in the digital advertising space.

Review head of paid media job description we're currently advertising:

Head of D2C Marketing

Company: Hidden

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Find a range of head of paid media jobs with The Hidden Market:

SEO Specialist/Analyst:

Responsibilities: SEO specialists or analysts focus on analyzing website performance, conducting keyword research, and monitoring search engine algorithms. They provide recommendations for on-page and off-page optimization.

Skills: Proficiency in keyword research tools, analytics tools (e.g., Google Analytics, Google Search Console), and a strong understanding of SEO principles.

Content Writer/SEO Copywriter:

Responsibilities: Content writers create high-quality, SEO-friendly content for websites, blogs, and other digital platforms. They integrate targeted keywords naturally into their writing to improve search engine rankings.

Skills: Exceptional writing skills, keyword research, and an understanding of content optimization.

Link Building Specialist:

Responsibilities: Link building specialists work to acquire high-quality backlinks from authoritative websites. This improves a site's credibility and search engine rankings.

Skills: Outreach skills, knowledge of link-building strategies, and the ability to identify valuable link opportunities.

Technical SEO Specialist:

Responsibilities: Technical SEO specialists focus on optimizing the technical aspects of a website, such as site speed, mobile-friendliness, and site architecture. They ensure search engines can crawl and index the site effectively.

Skills: Proficiency in web development languages (HTML, CSS, JavaScript), knowledge of SEO-friendly CMS platforms, and familiarity with technical SEO tools.

SEO Manager:

Responsibilities: SEO managers oversee SEO strategies, set goals, and manage SEO teams. They collaborate with other departments to align SEO efforts with overall business objectives.

Skills: Leadership, project management, and a deep understanding of SEO strategy and tactics.

E-commerce SEO Specialist:

Responsibilities: E-commerce SEO specialists work specifically on optimizing online stores. They focus on product pages, category pages, and ensuring a smooth user experience for shoppers.

Skills: Knowledge of e-commerce platforms, SEO for product listings, and understanding of online shopping behaviors.

Local SEO Specialist:

Responsibilities: Local SEO specialists target geographical areas to improve a business's visibility in local searches. They optimize Google My Business profiles, manage online reviews, and ensure accurate business information across directories.

Skills: Local SEO strategies, knowledge of local search algorithms, and reputation management skills.

SEO Consultant:

Responsibilities: SEO consultants are independent experts who offer guidance and advice to businesses looking to improve their SEO efforts. They often provide audits, strategies, and ongoing support.

Skills: In-depth SEO knowledge, communication skills, and the ability to analyze and recommend tailored solutions.

These are some of the primary roles in the field of SEO. Depending on the size and goals of a company, individuals or teams may specialize in one or more of these areas to enhance their website's visibility in search engine results pages.

Use our salary comparison tool to help you with benchmarking
Marketers earn an average of £78k based on our data

The Hidden Market salary benchmarking for head of paid media jobs:

  • ​​​​Entry-Level Positions:

SEO Intern/Junior SEO Specialist: Entry-level positions in the SEO field typically range from £22,000 to £33,000 per year. These roles provide an opportunity for individuals to gain practical experience and develop their skills in SEO.

  • Mid-Level Positions:

SEO Specialist/Analyst: Mid-level SEO specialists or analysts can earn salaries ranging from £33,000 to £51,000 per year. In these roles, professionals focus on analyzing website performance, conducting keyword research, and monitoring search engine algorithms to optimize websites.

Content Writer/SEO Content Creator: Content writers who specialize in SEO can earn salaries between £29,000 and £43,000 per year. They are responsible for creating high-quality, SEO-friendly content that incorporates targeted keywords to improve search engine rankings.

  • Senior-Level Positions:

SEO Manager: Senior-level SEO managers typically earn between £43,000 and £71,000 per year, or even higher. These professionals oversee SEO strategies, set goals, and manage SEO teams, collaborating with other departments to align SEO efforts with business objectives.

Technical SEO Specialist: Technical SEO specialists with expertise in optimizing the technical aspects of a website can earn salaries ranging from £43,000 to £71,000 or more per year. They focus on areas such as site speed, mobile-friendliness, and site architecture to ensure effective crawling and indexing by search engines.

E-commerce SEO Specialist: E-commerce SEO specialists, who specialize in optimizing online stores, can earn salaries ranging from £43,000 to £64,000 or more per year. They focus on optimizing product pages, category pages, and enhancing the overall user experience for online shoppers.

  • Specialized Positions:

Link Building Specialist: Link building specialists, who work on acquiring high-quality backlinks from authoritative websites, can earn salaries ranging from £36,000 to £57,000 or more per year. This role enhances a website's credibility and search engine rankings.

Local SEO Specialist: Local SEO specialists, who target geographical areas to improve a business's visibility in local searches, can earn salaries ranging from £36,000 to £57,000 or more per year. They optimize Google My Business profiles, manage online reviews, and ensure accurate business information across directories.

  • Consulting and Freelance:

SEO Consultant: SEO consultants typically work as independent experts and offer guidance and advice to businesses. Their hourly rates can vary widely, typically ranging from £29 to £120 or more per hour, depending on their expertise and the specific project.

Please note that the salary figures provided are approximate and can vary based on various factors such as location, industry, and individual circumstances. To obtain the most accurate and up-to-date information, it is advisable to consult job postings, industry reports, and consider local market conditions. Additionally, exchange rates may fluctuate, so it is essential to check the current exchange rate if converting salaries from other currencies to GBP.

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