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What is an SEO Specialist and Why Do Businesses Need Them?

Search engine optimization (SEO) is a critical aspect of digital marketing, and businesses and organizations rely on specialists to help them rank higher in search results. In today's digital age, companies must have a strong online presence to reach their audience and grow their business. This is where SEO specialists come in.

Who is an SEO Specialist?
An SEO specialist is a professional who specializes in optimizing websites and digital content to appear higher in search engine result pages (SERPs). SEO specialists have a deep understanding of search engines' algorithms, and they use their knowledge to help companies improve their website's visibility. They're responsible for researching keywords, creating content, and implementing strategies to improve a website's search ranking.

What Does an SEO Specialist Do?
An SEO specialist's primary responsibility is to improve a website's search ranking. This includes conducting an analysis of the website and identifying opportunities to optimize it for search engines. They determine the website's current ranking position, identify target keywords, and develop a plan to improve the website's search ranking.

SEO specialists also work on optimizing web content, including creating relevant and engaging content for the website. They ensure the website is user-friendly and easy to navigate, with appropriate headings, meta tags, and title tags. As part of their role, they also conduct an analysis of competitor websites and research industry trends to ensure the website remains competitive.

Why Do Businesses Need SEO Specialists?
In today's marketplace, businesses must have a strong online presence to remain competitive. With so many companies vying for attention online, it can be challenging to stand out in search results. That's where SEO specialists come in. A well-executed SEO strategy can significantly improve a website's search ranking, making the website more visible to potential customers.

SEO specialists can help businesses whether they're just starting in the digital space or looking to improve their online presence. They can help companies create a user-friendly website, optimize content, identify targeted keywords, and improve overall search visibility, driving traffic to the website and generating leads.

SEO specialists play an essential role in the digital marketing landscape. They help businesses improve their online visibility, drive traffic to their website, and generate leads. As technology continues to evolve and search algorithms change, the need for SEO specialists will continue to grow. Companies need to invest in their digital marketing presence, and an SEO specialist can help them do just that.  If you are interested in further SEO jobs please check out our SEO jobs page.

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Find a range of SEO specialist jobs with The Hidden Market:

  1. SEO Specialist/Analyst:

    • Responsibilities: SEO specialists or analysts focus on analyzing website performance, conducting keyword research, and monitoring search engine algorithms. They provide recommendations for on-page and off-page optimization.
    • Skills: Proficiency in keyword research tools, analytics tools (e.g., Google Analytics, Google Search Console), and a strong understanding of SEO principles.
  2. Content Writer/SEO Copywriter:

    • Responsibilities: Content writers create high-quality, SEO-friendly content for websites, blogs, and other digital platforms. They integrate targeted keywords naturally into their writing to improve search engine rankings.
    • Skills: Exceptional writing skills, keyword research, and an understanding of content optimization.
  3. Link Building Specialist:

    • Responsibilities: Link building specialists work to acquire high-quality backlinks from authoritative websites. This improves a site's credibility and search engine rankings.
    • Skills: Outreach skills, knowledge of link-building strategies, and the ability to identify valuable link opportunities.
  4. Technical SEO Specialist:

    • Responsibilities: Technical SEO specialists focus on optimizing the technical aspects of a website, such as site speed, mobile-friendliness, and site architecture. They ensure search engines can crawl and index the site effectively.
    • Skills: Proficiency in web development languages (HTML, CSS, JavaScript), knowledge of SEO-friendly CMS platforms, and familiarity with technical SEO tools.
  5. SEO Manager:

    • Responsibilities: SEO managers oversee SEO strategies, set goals, and manage SEO teams. They collaborate with other departments to align SEO efforts with overall business objectives.
    • Skills: Leadership, project management, and a deep understanding of SEO strategy and tactics.
  6. E-commerce SEO Specialist:

    • Responsibilities: E-commerce SEO specialists work specifically on optimizing online stores. They focus on product pages, category pages, and ensuring a smooth user experience for shoppers.
    • Skills: Knowledge of e-commerce platforms, SEO for product listings, and understanding of online shopping behaviors.
  7. Local SEO Specialist:

    • Responsibilities: Local SEO specialists target geographical areas to improve a business's visibility in local searches. They optimize Google My Business profiles, manage online reviews, and ensure accurate business information across directories.
    • Skills: Local SEO strategies, knowledge of local search algorithms, and reputation management skills.
  8. SEO Consultant:

    • Responsibilities: SEO consultants are independent experts who offer guidance and advice to businesses looking to improve their SEO efforts. They often provide audits, strategies, and ongoing support.
    • Skills: In-depth SEO knowledge, communication skills, and the ability to analyze and recommend tailored solutions.

These are some of the primary roles in the field of SEO. Depending on the size and goals of a company, individuals or teams may specialize in one or more of these areas to enhance their website's visibility in search engine results pages.

Use our salary comparison tool to help you with benchmarking
Marketers earn an average of £78k based on our data

The Hidden Market salary benchmarking for SEO specialist jobs:

  1. Entry-Level Positions:

    • SEO Intern/Junior SEO Specialist: £22,000 - £33,000 per year
  2. Mid-Level Positions:

    • SEO Specialist/Analyst: £33,000 - £51,000 per year
    • Content Writer/SEO Content Creator: £29,000 - £43,000 per year
  3. Senior-Level Positions:

    • SEO Manager: £43,000 - £71,000+ per year
    • Technical SEO Specialist: £43,000 - £71,000+ per year
    • E-commerce SEO Specialist: £43,000 - £64,000+ per year
  4. Specialized Positions:

    • Link Building Specialist: £36,000 - £57,000+ per year
    • Local SEO Specialist: £36,000 - £57,000+ per year
  5. Consulting and Freelance:

    • SEO Consultant: Hourly rates can vary widely, typically ranging from £29 to £120+ per hour, depending on expertise.

Please keep in mind that these figures are approximate and actual salaries can vary based on location, industry, and individual circumstances. For the most accurate and up-to-date salary information, it's advisable to consult job postings, industry reports, and local market conditions. Additionally, exchange rates may have fluctuated since my last update, so it's essential to check the current exchange rate if you're converting salaries from other currencies to GBP.


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