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Social Media Consultant: Help Brands Succeed Online

As social media becomes an increasingly critical component of marketing efforts, many businesses are seeking expert assistance to help navigate the complex and ever-evolving landscape of social media platforms. This is where a social media consultant comes in.

A social media consultant is a professional who provides strategic advice, develops comprehensive social media plans, and guides clients in their social media efforts. The goal is to help businesses achieve their marketing objectives, whether it's raising awareness, building brand loyalty, or driving conversions.

Responsibilities of a Social Media Consultant:

Develop Social Media Strategy: A social media consultant will typically start by assessing the client's social media presence, identifying strengths, weaknesses, and potential areas for improvement. They will then develop a comprehensive social media strategy that includes goals, tactics, and a timeline for execution.

Implement Tactics: Based on the social media strategy, the social media consultant will implement various tactics to achieve the goals set forth. These tactics may include content creation, community management, promotions, and paid advertising campaigns.

Measure and Analyze Results: A key responsibility of a social media consultant is to measure and analyze the outcomes of social media efforts regularly. They will track key metrics, such as engagement rates, reach, and conversion, to gauge the effectiveness of the strategy and make necessary adjustments along the way.

Collaborate with Clients: Social media consultants must work closely with clients to ensure that all their needs are being met. They will communicate regularly with clients to keep them updated on progress, answer questions, and address any concerns they may have.

Qualifications and Skills:

To become a successful social media consultant, some essential qualifications and skills include:

Strong Social Media Knowledge: A social media consultant must have a deep understanding of various social media platforms, their algorithms, and best practices for each of them.

Excellent Communication Skills: Since social media consultants work closely with clients, excellent communication skills are essential. They must be able to articulate complex information clearly and persuasively.

Strategic Thinking: Developing strategies and tactics require strong critical thinking skills

Analytical Skills: Social media consultants should have experience using measurement tools to analyze data, identify trends, and create reports.

Salary Expectations:

According to data from Payscale, the median salary for a social media consultant is around £27,000 per year, with the top earners making up to £50,000 or more. The actual salary can vary depending on factors such as location, years of experience, and the type of organization.

In today's digital age, businesses of all sizes need a comprehensive social media strategy to remain competitive. Social media consultants bring their vast expertise to the table, helping businesses navigate the ever-changing landscape of social media platforms. If you're passionate about social media, have excellent communication and problem-solving skills, and can work independently, a social media consultant may be an ideal career path for you. If you are interested in further Social Media Jobs please check out our Social Media Jobs page.

Review social media consultant job we're currently advertising:

Marketing Director, Media

Company: Media.Monks
Full Time

Social Media Analyst - Research & Analytics, Global PR & Communications Agency

Company: FleishmanHillard
Full Time

Social Media and Content Manager

Company: Move AI
Full Time

Associate Creator, Social Media

Company: Zwift
Full Time

Security Consultant - Digital Defence Services (hybrid working)

Company: BAE Systems
Full Time
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Find a range of social media consultant jobs with The Hidden Market:

Here is an explanation of different types of social media consultant jobs:

Social Media Strategist: A social media strategist focuses on developing comprehensive social media strategies for clients. They conduct research, analyze target audiences, and create a roadmap for achieving the client's social media goals. Their expertise lies in creating a cohesive and effective social media plan that aligns with the client's overall marketing objectives.

Content Creator and Manager: This type of social media consultant specializes in creating engaging and compelling content for social media platforms. They have a deep understanding of storytelling, copywriting, and visual design. Content creators and managers are responsible for producing high-quality content, scheduling posts, and managing the social media editorial calendar.

Community Manager: Community managers primarily focus on building and engaging online communities for clients. They monitor social media conversations, respond to comments and messages, and foster meaningful interactions. Community managers ensure that clients' social media channels cultivate positive relationships with their audiences, driving engagement and loyalty.

Social Advertising Specialist: As social media platforms continue to develop robust advertising features, social media consultants specializing in social advertising have become increasingly valuable. These specialists are skilled in creating and managing targeted ad campaigns on platforms like Facebook, Instagram, LinkedIn, and Twitter. They optimize ad performance, track metrics, and provide reports on campaign effectiveness.

Analytics and Reporting Expert: This type of social media consultant has a strong focus on data analysis and reporting. They gather and interpret social media analytics to measure the success of campaigns, identify trends, and make data-driven recommendations for improving strategy. Analytics and reporting experts are skilled in using various tools to track and measure key performance indicators (KPIs) across different social media platforms.

Social Media Trainer and Educator: Some social media consultants specialize in providing training and education to individuals or businesses seeking to enhance their social media skills. They offer workshops, webinars, or one-on-one coaching sessions to help clients understand social media best practices, navigate platforms, and develop effective strategies.

It's important to note that these roles can overlap, and many social media consultants provide a combination of services based on their clients' needs. The specific job title may vary depending on the individual or agency, and the scope of responsibilities may differ as well.

Social media consultant jobs offer a range of opportunities for professionals with diverse skill sets and interests. Specializing in a particular area or offering a comprehensive range of services can help consultants stand out in a competitive market.


Use our salary comparison tool to help you with benchmarking
Marketers earn an average of £78k based on our data

The Hidden Market salary benchmarking for social media consultant jobs:

The national average salary for a social media consultant in the UK is around £33,000 per year. However, this figure can vary depending on factors such as location, industry, and level of experience. Glassdoor reports that social media consultants in the UK can earn salaries ranging from £21,000 to £62,000 per year, with the average salary being £33,158 per year. On the other hand, Reed.co.uk reports that the average salary for a social media consultant in the UK is £34,335 per year.

It's important to keep in mind that these figures are averages and can vary depending on multiple factors. Additionally, social media consultant jobs may offer benefits such as bonuses, flexible schedules, and other perks that may impact overall earnings.


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What we do in hiring marketers:

At The Hidden Market, we have a unique approach to hiring that benefits both businesses and candidates. We actively market positions and proactively headhunt for roles, giving candidates access to a wide range of opportunities.

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