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  • Salary information for marketing jobs
  • Info on how we work with marketing candidates 

The Importance and Growing Demand for Technical SEO Jobs

In today's digital age, having a strong online presence is crucial for businesses to succeed. And one key aspect of establishing and maintaining that presence is through search engine optimization (SEO). As search engines become more sophisticated, the need for technical SEO experts is growing exponentially. In this article, we'll delve into the world of technical SEO jobs, their importance, and the skills required to excel in this field.

What is Technical SEO?
Technical SEO focuses on the backend aspects of website optimization that help search engines crawl, index, and understand your website effectively. It involves implementing strategies to enhance website performance, user experience, and overall search engine visibility. Technical SEO experts work meticulously to ensure that websites meet search engine guidelines and can be easily discovered by search engines.

The Importance of Technical SEO
While content and links are vital factors in SEO, technical optimization plays a significant role in determining how effectively search engines can crawl and index a website. Without proper technical SEO, a website may struggle to rank well on search engine result pages (SERPs), leading to missed organic traffic and potential customers. Technical SEO ensures that websites are structurally sound, have fast loading times, and are mobile-friendly, among other critical aspects that influence search engine rankings.

Technical SEO Job Roles and Responsibilities
Technical SEO professionals typically hold job titles like Technical SEO Specialist, SEO Analyst, or SEO Consultant. Their primary responsibility is to enhance website performance and visibility by executing various technical strategies. Some common tasks undertaken by technical SEO experts include:

Website Audits: Conducting comprehensive audits to identify technical issues that may hinder search engine crawling and indexing.

On-page Optimization: Optimizing website elements such as meta tags, headers, URLs, and internal linking structures to improve keyword targeting and user experience.

Website Speed Optimization: Implementing strategies to improve website loading times, including optimizing images, leveraging browser caching, and minimizing code.

Mobile Optimization: Ensuring that websites are fully optimized for mobile devices, providing a seamless user experience across all devices.

Structured Data Markup: Implementing schema markup to provide additional context and information to search engines, improving visibility in search results.

Technical Troubleshooting: Identifying and resolving technical issues that may impact website performance, crawlability, or indexation.

Skills Required for Technical SEO Jobs
To succeed in technical SEO, professionals must possess a combination of technical expertise, analytical skills, and strategic thinking. Some key skills required for technical SEO jobs include:

HTML, CSS, and JavaScript: A solid understanding of these programming languages allows technical SEOs to make website-level changes and troubleshoot issues effectively.

Website Analytics: Proficiency in using tools like Google Analytics to analyze website data and identify areas for improvement.

SEO Tools: Familiarity with industry-standard SEO tools like SEMrush, Moz, Screaming Frog, and Google Search Console to perform audits, track rankings, and monitor website health.

Problem-solving Abilities: Technical SEO professionals must be adept at identifying and resolving complex technical issues that may arise during the optimization process.

Communication Skills: The ability to articulate technical recommendations and insights to non-technical stakeholders is crucial for successful collaboration and implementation of SEO strategies.

The Booming Job Market for Technical SEO Experts
With the ever-increasing significance of organic search visibility, the demand for technical SEO professionals has skyrocketed. More and more businesses are recognizing the value of technical SEO in driving organic traffic and improving online visibility. As a result, various job opportunities have emerged in this field, including roles in digital marketing agencies, e-commerce companies, and even as freelance SEO consultants.

Technical SEO is an integral part of any successful digital marketing strategy. The continuous evolution of search engine algorithms makes it imperative for businesses to invest in technical optimization to stay competitive. As the demand for technical SEO experts continues to grow, those with the right skills and knowledge can seize rewarding opportunities in this rapidly expanding field.

Review technical seo jobs we're currently advertising:

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Use our salary comparison tool to help you with benchmarking
Marketers earn an average of £78k based on our data

The Hidden Market salary comparison tool and benchmarking for marketing jobs:

Our benchmarking marketing roles show they earn:

  • between £80k on average
  • with the average desired salary being £97k 

This is of course average data and it conceals a lot of the differences. Should you want to benchmark any of your roles you can do so here with our salary comparison tool. But if you would like some indications of salary bands:

Base salaries bandings by levels - Marketing 

  • CMO salary range - £150k-400k 

  • Marketing Director salary range - £120k - 180k 

  • Head of Marketing salary range - £75k-125k 

  • Senior Marketing Manager salary range - £65k-75k

  •  Marketing Manager salary range - £45-65k 

  • Senior Marketing Executive salary range - £35k-45k 

  • Marketing Executive salary range - £25-35k 

  • Marketing Assistant salary range - £18-25k 



Too often, we see businesses and candidates waste so much time on poorly qualified candidates and roles: undertaking interviews that are not a good fit. We at The Hidden Market overcome this with our prevetted candidates.


There are numerous factors that influence salaries. Some of these are as follows: 

  • Market forces: demand and supply 
  • Company size  
  • Location 
  • Remit of a role 
  • Negotiation on both sides: professionals and businesses 

We see candidates too often take a role that is not suitable for them. We work with candidates to find the right role with the right business and secure them a decent market rate. 



How we work helping marketers secure marketing jobs

What we do in hiring marketers:

At The Hidden Market, we pride ourselves on being a unique solution for businesses seeking to hire talented professionals. However, our dedication to candidates is equally important. We understand that making a career move can be a significant decision, filled with potential pitfalls. That's why we are here to support you every step of the way.

As a candidate, you gain access to a wide range of opportunities through our marketing efforts and targeted headhunting. This means that we can provide you with a greater variety of roles to choose from, increasing your chances of finding the perfect fit for your skills and aspirations.

Our primary goal is to help, inform, and guide professionals like yourself in making the best possible career choices. We offer various resources and services that can assist you in securing marketing jobs and advancing your career. Whether you're looking for free resources, want to connect with our team to discuss your career path, or are interested in exploring our paid offerings, we have options to suit your needs.

In addition to connecting you with live job openings, we also have a network of businesses actively seeking talented individuals to join their teams. By registering with us, you become part of this talent pool, and we will keep you in mind for suitable roles that arise.

Moreover, being a part of our community grants you access to valuable content, industry insights, and a supportive network of professionals who share a passion for marketing. We believe in fostering a collaborative environment where you can thrive and stay up-to-date with the latest trends and developments in the field.

If you have any further questions about how we work or the services we provide, please feel free to explore our FAQ section located in the footer of our website. We are here to assist you on your journey towards securing your dream marketing job.

Types of marketing jobs by level

Marketing encompasses a diverse range of career paths with varying levels of responsibilities and requirements. This article will provide an overview of different marketing job levels, starting from entry-level positions like Marketing Assistant/Graduate roles to senior leadership positions like the Chief Marketing Officer (CMO).

Entry-Level Marketing Assistant/Graduate Job:
At the entry-level, individuals can start their marketing careers as Marketing Assistants or Graduates. These roles involve supporting the marketing team in executing campaigns, conducting market research, and handling administrative tasks. Typically, candidates for these positions possess a degree in marketing or a related field, along with some relevant experience or internships.

Senior Marketing Executive/Executive Job:
The next step in the marketing career ladder is the Senior Marketing Executive/Executive position. These roles come with greater responsibilities, such as executing marketing campaigns, developing strategies, and managing budgets. Candidates for these roles usually have several years of marketing experience and a proven track record of success.

Marketing Manager Job:
The Marketing Manager role is a mid-level position that entails overseeing a team of marketers and managing multiple campaigns concurrently. Marketing Managers are in charge of developing and implementing marketing strategies, analyzing campaign performance, and managing budgets. Candidates for these positions generally possess several years of marketing experience coupled with management skills.

Senior Marketing Manager Job:
At the senior level, the Senior Marketing Manager oversees multiple Marketing Managers and manages the overall marketing strategy for a business or organization. These roles require strong leadership capabilities, the ability to devise and execute strategic plans, and a deep understanding of market trends and consumer behavior.

Head of Marketing Job:
The Head of Marketing holds a top-level marketing position responsible for managing the entire marketing function within a business or organization. These roles demand impeccable leadership and strategic skills, the ability to develop and execute marketing plans, and a thorough comprehension of the industry and competitive landscape.

Marketing Director Job:
The Marketing Director role is a senior executive position that involves overseeing marketing strategy and operations. These individuals require a broad range of skills, including strategic planning, budget management, team leadership, and stakeholder management.

CMO Job:
The Chief Marketing Officer (CMO) holds the highest-ranking marketing position within a business or organization. CMOs are accountable for developing and executing the overall marketing strategy, managing budgets, and driving business growth. These roles demand extensive marketing experience, strong leadership capabilities, and a deep understanding of business strategy and industry trends.

The marketing field offers a breadth of career paths, ranging from entry-level positions to senior executive roles. Whether you're starting as a Marketing Assistant/Graduate or aiming for a leadership position as a CMO, there are ample opportunities to grow and succeed in this dynamic and exciting industry.

Key marketing job descriptions by level: