Marketing Team Structure
If you're a business thinking about your marketing team structure or marketing recruitment we've compiled this overview for you.
Of course, lots of this depends on the type of business and industry you are in and so we've also included links to other pages we've produced about hiring across industries and types of businesses too.
Exploring Different Types of Marketing Team Structures: Which One Is Right for Your Company?
Marketing teams can be structured in different ways to suit the needs of a company. Here are some of the most common types of marketing team structures:
Functional marketing team structure: This hierarchical structure groups team members by their areas of expertise, such as advertising, public relations, market research, and product marketing. This approach allows each member to focus on their strengths, while working together towards marketing goals.
Geographic marketing team structure: In this structure, teams are organized by geographic region, such as North America, Europe, or Asia. Each team is responsible for marketing within their designated area, working together to create cohesive global marketing campaigns.
Product-based marketing team structure: This structure focuses on specific products or product lines. Each team member is responsible for the marketing of a specific product, allowing for a deep understanding of the product and its market, and enabling more targeted marketing efforts.
Channel-based marketing team structure: Here, teams are organized by marketing channels, such as social media, email, or content marketing. Each team member specializes in a specific channel and works together to create an integrated marketing campaign.
Matrix marketing team structure: This structure combines elements of the functional, product-based, and geographic structures. Team members are grouped by function, product, and region, collaborating to create marketing campaigns that are tailored to specific products and geographic markets.
Each marketing team structure has its own benefits and drawbacks, and the best structure for a company depends on its size, industry, marketing goals, and organizational culture.
Key Factors to Consider When Structuring a Marketing Team
When it comes to structuring a marketing team, there are several factors to consider, including:
Company size: The size of your company will determine the number of team members needed and the level of specialization required.
Marketing goals: Your marketing goals will influence the type of team structure that is best suited to achieving those goals.
Company culture: Your company culture, values, and communication style will play a role in determining the structure of your marketing team.
Industry: The industry in which your company operates will influence the level of competition and the marketing strategies that are most effective.
Budget: Your marketing budget will determine the level of investment that can be made in marketing team structure and resources.
Customer needs: Understanding the needs and preferences of your target audience will influence the types of marketing strategies and team structures that will be most effective.
Marketing channels: The marketing channels you use, such as social media, email, or content marketing, will impact the structure of your team and the skill sets required.
By considering these factors and tailoring your marketing team structure to suit your company's needs, you can create an effective and efficient team that can achieve your marketing goals.
Types of Marketing Jobs in a Business and Their Roles within the Marketing Team Structure: A Comprehensive Overview
There are various types of marketing jobs in a business, including:
- Marketing Manager
- Marketing Coordinator
- Digital Marketing Manager
- Social Media Manager
- Content Marketing Manager
- Public Relations Manager
- Brand Manager
- Market Research Analyst
- Advertising Manager
Hiring Considerations for Marketing Positions in the Context of Marketing Team Structure
When it comes to hiring for a marketing position, companies have the option to hire either a contractor or a permanent member of staff. Here are some considerations to keep in mind when deciding between the two:
Cost: Hiring a contractor can be less expensive in the short-term, as the company is not responsible for providing benefits or paying taxes. However, a permanent employee may be more cost-effective in the long run, as they can bring more value to the company over time.
Expertise: Contractors may have specific expertise that a company needs for a short-term project, while a permanent employee can bring a range of skills and experience to the role and can be trained for the company's long-term goals.
Flexibility: Contractors provide a flexible option, as they can be hired for a specific project or period of time, and can be released once the project is completed. Permanent employees offer stability and consistency to the marketing team structure and can help build a strong team culture.
Company culture: A permanent employee is more likely to integrate into the company culture and may be more invested in the company's long-term goals. A contractor may not have the same level of commitment or interest in the company's culture.
Legal obligations: Companies are responsible for providing certain legal protections, such as workers' compensation and insurance, for permanent employees. These legal requirements do not apply to contractors, as they are responsible for their own insurance and taxes.
Ultimately, the decision between hiring a contractor or a permanent employee depends on the company's specific needs, budget, and long-term goals for the marketing team structure.