Head of Marketing Job Description

We are looking to hire a Marketing Director who will be in charge of leading our company's marketing efforts. As a successful hire, you will be responsible for providing guidance to our marketing department by evaluating and developing marketing strategies, planning and coordinating marketing efforts, communicating the marketing plans to those involved, and building awareness and positioning for our company's brands. You will also be working closely with our sales department to develop a pricing strategy that will help us maximize profits and market share. Finally, you will be in charge of organizing company conferences, trade shows, and major events.

To be considered for this position, you will need a bachelor's degree in business, marketing or communications. You will also need to have proven experience in running a marketing team and marketing campaigns. High competency in project and stakeholder management is a huge advantage.

Marketing Director Responsibilities:

• Overseeing marketing department.
• Evaluating and developing our marketing strategy and marketing plan.
• Planning, directing, and coordinating marketing efforts.
• Communicating the marketing plan.
• Researching demand for our products and services.
• Competitor research.
• Working with sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction.
• Identifying potential customers.
• Developing promotions with advertising managers.
• Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.
• Compiling lists describing our offerings.
• Developing and managing advertising campaigns.
• Building brand awareness and positioning.
• Supporting sales and lead generation efforts.
• Coordinating marketing projects from start to finish.
• Organizing company conferences, trade shows, and major events.
• Overseeing social media marketing strategy and content marketing.

Marketing Director Requirements:

• Bachelor’s degree in business, marketing, communications, or related field.
• Experience in marketing and running a marketing team.
• Proven marketing campaign experience.
• Effective time management skills and the ability to multitask.
• Strong copywriting skills.
• Attention to detail.
• Proven ability to manage budgets.
• Professional and proactive work ethic.
• High competence in project and stakeholder management.
• Excellent interpersonal, written and oral communication skills.
• Experience with digital marketing forms such as social media marketing and content marketing.
• Competency in Microsoft applications including Word, Excel, and Outlook.

Typical Marketing Director Educational Requirements

• Bachelor's degree
• An advanced degree in marketing or business (MBA) is preferred
• Most Marketing Directors have approximately 10 years of well-rounded marketing or business development experience in positions of increasing responsibility- with a focus on marketing expansion
• Three to five years of experience in a leadership role

Marketing Director Essential Skills

• Superb analytical skills
• Demonstrated ability to lead and inspire a marketing team
• Outstanding communication and interpersonal skills
• Flexibility in thinking and approach 
• Passionate customer advocacy
• Thorough knowledge of marketing principles, brand, product and service management
• Deep understanding of changing market dynamics
• Extensive knowledge in a variety of disciplines such as production, information technology, legal and finance
• Entrepreneurial spirit

Marketing Director - A day in the life:

• Plan, direct and coordinate marketing budgets in accordance with organizational goals
• Plan campaigns with coupons, giveaways or contests to bring attention to and create interest in one of the organization’s products or services
• Undertake market research studies and analyze the results in order to better understand the market and customer tastes
• Use research to identify likely customers for a product or service and then develop a pricing strategy that will induce them to purchase the product or service
• Market research, pricing, product marketing, marketing communications, advertising and public relations.