Interim v.s. Fractional CMO

At some point in the life of your company, especially when your business is experiencing rapid growth or change, you might need to add a marketing leader to your senior team.  You’re going to need a Chief Marketing Officer to help you craft your marketing strategies, lead your team, and integrate all marketing activities. More and more companies turn to outsourced resources to face their marketing challenges.
A great solution can be hiring an Interim or Fractional CMO. To define the perfect fit for your company, it will be helpful to have a clear understanding of these two engagement models.

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Written By James Gilford

James, the Founder of THM, is an ex-marketer turned recruiter with over a decade of experience in marketing and digital recruitment. Starting his career in marketing at Nectar Card, he became a top consultant at EMR before establishing the financial services practice at tml Partners. In 2020, James launched THM, working with businesses globally—from startups to corporates—to build exceptional marketing and digital teams. Follow James on LinkedIn.