When Should You Hire A Fractional CMO?

A business looking for a competitive advantage might naturally look at talent and how they can improve their business performance with better strategy and execution. Marketing is a function that indisputably adds a lot of value to a business, especially with the rise of digital channels where buyers will heavily rely on online research decisions before purchasing. Hiring a fractional CMO (Chief Marketing Officer) can provide businesses with access to high-level marketing expertise and specialized skills needed to succeed. One of the most common questions businesses face with this is costs. Here we’ve set out the costs to hire a fractional CMO.