Subscriptions Marketing Manager Job Description

This Subscriptions Marketing Manager job description template includes the list of most important Subscriptions Marketing Managers duties and responsibilities. It is customisable and ready to post to job boards. Use it to save time, attract qualified candidates and hire the best employees.

If you're looking to hire a Subscriptions Marketing Manager or a candidate looking wanting more information, here we have laid out the key requirements, duties, responsibilities, and skills that should be in a Subscriptions Marketing Manager job description. If you're on this page you're likely a business looking to hire a Subscriptions Marketing Manager or a marketer interested in the role of a Subscriptions Marketing Manager. If you are looking for a Subscriptions Marketing Manager job description then below we have a job description template for you below.

Whether you are a business looking to hire or a candidate looking at the role we hope that this helps you in your endeavours. 

We're well placed to help both candidates and companies looking to place Subscriptions Marketing roles. Links below with information as to how we are able to help you and there are links to our current vacancies too. 


What is a Subscriptions Marketing Manager?

As a Subscriptions Marketing Manager your role is to drive commercial business growth via increased and sustained subscriptions to a businesses products and services. This work is delivered via targeting different potential groups of a businesses customers such as new customers via customer acquisition, existing customers via in-life marketing, and existing customers via customer retention campaigns. These marketing efforts cover a range of marketing channels including both on and offline channels. 

    Subscriptions Marketing Manager Job Description:

    We are looking for a Subscriptions Marketing Manager to manage all marketing in relation to our customer base. We are a subscriptions business and are looking for you to drive revenue from both retention, acquisition and in life customer marketing. 

    For this role, you will be a creative and quantitative thinker. You should be familiar with various subscriptions marketing techniques across all marketing channels. Your goal will be to develop and implement the most profitable campaigns to position and promote the businesses roles.

    Subscriptions Marketing Manager Responsibilities:

    • Managing online channels from planning, implementation and optimisation such as email/CRM, Social Media, SEO, Display and PPC
    • Growing subscription numbers and revenues across the portfolio.
    • Use marketing intelligence, customer insight & analysis to understand their audiences and effectiveness of their campaigns
    • Drive brand engagement, customer satisfaction and lifetime value.
    • Develop retention and upsell programmes and deliver highly targeted multi-channel campaigns and implement strategies for cross-sell and upsell.
    • Understand and report against engagement programme KPIs, Forecast, track, analyse and report on activity
    • To use market intelligence and customer insight and analysis to increase understanding of our audiences and effectiveness of our campaigns

    Subscriptions Marketing Manager Requirements:

    • Excellent understanding of subscriptions marketing including retention, acquisition, in life marketing
    • Creative thinker and proactive problem solver
    • Proven experience in a subscriptions marketing role or similar role such as CRM 
    • Ideally a good understanding of Google Analytics & WebTrends 
    • Excellent communication skills
    • Strong attention to detail  
    • Analytical mind and strong quantitative skills
    • Ideally BSc/BA in Marketing, Communications or a similar field

    Looking for Subscriptions Marketing Manager jobs?

    At The Hidden Market we focus on hiring the best marketing talent for a range of sectors. 

    If you're looking for your next Subscriptions Marketing Manager position we would love to try and help you secure it. 

    Looking to hire a Subscriptions Marketing Manager?

    At The Hidden Market we focus on hiring the best marketing talent for a range of sectors. 

    If you are looking to hire a Subscriptions Marketing Manager we have some great candidates on our books. 

    Want more information?

    Check out our blog or our market insights section to find out more about hiring marketers. 

    How we work at The Hidden Market - hiring Subscriptions Marketing Manager

    At The Hidden Market we have a range of solutions for business from full recruitment through to advertising services. We place Subscriptions Marketing Managers at businesses from start up through to corporate. 

    If you are looking for more information on hiring please get in touch here or alternatively as a candidate you are welcome to get in touch here