Marketing Manager Job Description

If you're on this page you're likely a business looking to hire a Marketing Manager or a marketer interested in the role of a Marketing Manager. If you are looking for a Marketing Manager job description then below we have a Marketing Manager job description template for you. 

Whether you are a business looking to hire or a candidate looking at the Senior Marketing Manager role and keen to understand what life is like as a Senior Marketing Manager we hope that this helps you in your endeavours. 

We're well placed to help both candidates and companies looking to place Senior Marketing Manager roles. Links below with information as to how we are able to help you and there are links to our current vacancies too. 



What is a Marketing Manager?

Reporting to a Head of Marketing or Marketing Director a Senior Marketing Manager will likely lead a team in the strategy and management of marketing campaign strategy and management. Their responsibilities range from creative influence to business strategy.

Given the range of marketing channels now a Marketing Manager is likely to have exposure to a section or if not all of the relevant marketing channels: digital, traditional, partner channels etc. The primary responsibility of the role is to generate revenue by increasing sales through successful marketing in the given marketing channels that the Marketing Manager is expected to manage. Key stakeholders for the Marketing Manager will include sales management or business development management, new business development, product development, distribution channel management and customer service. 

Marketing Manager Job Description:

We are looking for a Marketing Manager who can take ownership for driving profitable and sustainable growth for our business. You will be responsible for the development of the marketing strategy ensuring campaigns are mapped to the businesses personas with a clear view of the customer's journey from start to finish, reporting on ROI and spenditure.

A Marketing Manager has many duties and responsibilities. Although specific positions will dictate a Marketing Manager’s undertakings, there are several primary responsibilities common to this occupation. A review of current job listings identified the following main tasks and responsibilities.

Objectives of this role

  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
  • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
  • Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
  • Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics


  • Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets
  • Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
  • Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
  • Identify the effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Required skills and qualifications

  • Proven success in developing marketing plans and campaigns
  • Excellent written and verbal communication skills
  • Strong project management, multitasking, and decision-making skills
  • Metrics-driven marketing mind with eye for creativity
  • Experience with marketing automation and CRM tools

Preferred skills and qualifications

  • Bachelor’s degree (or equivalent) in marketing, business, or related field
  • Proficiency with online marketing and social media strategy
  • Proven success in designing interactive applications and networking platforms
  • Willingness to travel
  • Established contacts in media

Senior Marketing Manager Requirements

  • Marketing Manager or Senior Marketing Manager from a relevant industry
  • Experience in creating marketing plans that build awareness and drive leads
  • Excellent written and presentation skills
  • Broad experience across online and offline marketing channels
  • Good experience in working with sales teams
  • Budget management experience
  • Ideally degree educated 

  Marketing Manager - A day in the life:

  • Work with the marketing team and associated external agency partners on marketing campaign execution 
  • Alongside other marketing leaders and relevant business leaders, plan and produce marketing plans and strategies to support mid to longer-term growth
  • Support the business with research into trends and propositional development to ensure deliver long term growth and market competitiveness: researching to identify target customers for a product or service and then develop the pricing strategy that will induce them to purchase the product or service

Looking for Marketing Manager jobs?

At The Hidden Market we focus on hiring the best marketing talent for a range of sectors. 

If you're looking for your next Senior Marketing Manager position we would love to try and help you secure it. 

Looking to hire a Marketing Manager?

At The Hidden Market we focus on hiring the best marketing talent for a range of sectors. 

If you are looking to hire a Senior Marketing Manager we have some great candidates on our books. 

Want more information?

Check out our blog or our market insights section to find out more about hiring marketers. 

How we work at The Hidden Market - hiring Marketing Managers

At The Hidden Market we have a range of solutions for business from full recruitment through to advertising services. We place CMO's at businesses from start up through to corporate. 

If you are looking for more information on hiring please get in touch here or alternatively as a candidate you are welcome to get in touch here