Marketing Manager Job Description

Overview - Marketing Manager Job Description

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A downloadable Marketing Manager Job Description

Possible keyword variations for a Marketing Manager role

Key skills in the role of a Marketing Manager role

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Marketing Manager Job Description:

Intro:

We are looking for a Marketing Manager who can take ownership for driving profitable and sustainable growth for our business. You will be responsible for the development of the marketing strategy ensuring campaigns are mapped to the businesses personas with a clear view of the customer's journey from start to finish, reporting on ROI and spenditure.

A Marketing Manager has many duties and responsibilities. Although specific positions will dictate a Marketing Manager’s undertakings, there are several primary responsibilities common to this occupation. A review of current job listings identified the following main tasks and responsibilities.

Objectives of this role

Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics

Responsibilities

Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
Identify the effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Required skills and qualifications

Proven success in developing marketing plans and campaigns
Excellent written and verbal communication skills
Strong project management, multitasking, and decision-making skills
Metrics-driven marketing mind with eye for creativity
Experience with marketing automation and CRM tools

Preferred skills and qualifications

Bachelor’s degree (or equivalent) in marketing, business, or related field
Proficiency with online marketing and social media strategy
Proven success in designing interactive applications and networking platforms
Willingness to travel
Established contacts in media

Senior Marketing Manager Requirements

Marketing Manager or Senior Marketing Manager from a relevant industry
Experience in creating marketing plans that build awareness and drive leads
Excellent written and presentation skills
Broad experience across online and offline marketing channels
Good experience in working with sales teams
Budget management experience
Ideally degree educated

Marketing Manager - A day in the life:

Work with the marketing team and associated external agency partners on marketing campaign execution
Alongside other marketing leaders and relevant business leaders, plan and produce marketing plans and strategies to support mid to longer-term growth
Support the business with research into trends and propositional development to ensure deliver long term growth and market competitiveness: researching to identify target customers for a product or service and then develop the pricing strategy that will induce them to purchase the product or service

What is a Marketing Manager?

Reporting to a Head of Marketing or Marketing Director a Senior Marketing Manager will likely lead a team in the strategy and management of marketing campaign strategy and management. Their responsibilities range from creative influence to business strategy.

Given the range of marketing channels now a Marketing Manager is likely to have exposure to a section or if not all of the relevant marketing channels: digital, traditional, partner channels etc. The primary responsibility of the role is to generate revenue by increasing sales through successful marketing in the given marketing channels that the Marketing Manager is expected to manage. Key stakeholders for the Marketing Manager will include sales management or business development management, new business development, product development, distribution channel management and customer service.

Marketing Manager Job Description

If you are looking for other marketing job descriptions please take a look at our complete list of marketing job descriptions.

If you're on this page you're likely a business looking to hire a Marketing Manager or a marketer interested in the role of a Marketing Manager. If you are looking for a Marketing Manager job description then below we have a Marketing Manager job description template for you.

Whether you are a business looking to hire or a candidate looking at the Senior Marketing Manager role and keen to understand what life is like as a Senior Marketing Manager we hope that this helps you in your endeavours.

We're well placed to help both candidates and companies looking to place Senior Marketing Manager roles. Links below with information as to how we are able to help you and there are links to our current vacancies too.

If you are looking for other marketing job descriptions please take a look at our complete list of marketing job descriptions

The Key skills of a Marketing Manager role

The role of a Marketing Manager is multifaceted and requires a diverse set of skills to be effective in planning, executing, and managing marketing strategies. Here are key skills for a Marketing Manager:

Strategic Thinking: The ability to develop and implement long-term marketing strategies aligned with overall business goals.
Market Research: Conducting thorough market research to understand industry trends, customer needs, and competitor activities.
Communication Skills: Strong written and verbal communication skills are crucial for conveying marketing messages effectively to both internal teams and external audiences.
Creativity: Generating innovative ideas for marketing campaigns, content, and strategies to capture the target audience's attention.
Analytical Skills: Using data analytics to measure and analyze marketing campaign performance, making data-driven decisions, and optimizing strategies accordingly.
Digital Marketing: Proficiency in various digital marketing channels, including social media, email marketing, SEO, SEM, and content marketing.
Brand Management: Ensuring consistent brand messaging and image across all marketing channels to build and maintain brand equity.
Leadership Skills: Managing and leading cross-functional teams, including collaborating with sales, product development, and other departments.
Project Management: Effectively managing multiple projects simultaneously, including planning, execution, and monitoring to ensure they are completed on time and within budget.
Customer Focus: Understanding customer needs and preferences to create marketing campaigns that resonate with the target audience.
Adaptability: The marketing landscape is dynamic; the ability to adapt to changes in technology, consumer behavior, and industry trends is essential.
Budgeting and Financial Acumen: Managing marketing budgets efficiently, tracking expenditures, and demonstrating a strong understanding of the financial impact of marketing initiatives.
Negotiation Skills: Working with vendors, media partners, and other stakeholders often involves negotiation for favorable terms and agreements.
Networking: Building and maintaining relationships with key industry influencers, partners, and customers to enhance the brand's presence.
ROI Measurement: Demonstrating a clear understanding of return on investment (ROI) and developing key performance indicators (KPIs) to measure the success of marketing efforts.

These skills collectively contribute to a Marketing Manager's ability to develop and implement effective marketing strategies, drive brand awareness, and contribute to the overall success of the organisation.

Marketing Manager Salaries Explained UK

Marketing Manager salaries in the UK can vary based on factors such as experience, location, industry, and company size. It's important to note that salary information may have changed, and it's recommended to check the latest data for the most accurate figures.

Here is a general salary range for Marketing Managers in the UK:

Entry-Level Marketing Manager or Assistant Marketing Manager:
- Salary Range: £30,000 - £40,000 per annum
Experienced Marketing Manager:
- Salary Range: £40,000 - £60,000 per annum
Senior Marketing Manager or Head of Marketing:
- Salary Range: £60,000 - £80,000 per annum
Director of Marketing or Marketing Director:
- Salary Range: £80,000 and above per annum

Salaries can vary significantly based on the location, with higher salaries typically found in larger cities such as London. Moreover, industries such as technology, finance, and healthcare may offer higher compensation compared to other sectors.

The specific responsibilities and scope of the role, as well as the company's size and financial health, play a significant role in determining salary levels.

For the most up-to-date and accurate salary information, it is advisable to refer to recent salary surveys, job websites, or consult with recruitment agencies that specialize in marketing roles in the UK.

Alternative Marketing Manager Job Descriptions

Now marketing is a varied field. We've produced a range of job descriptions at the marketing manager level, across all of the key areas in marketing.

Business (B2B) Marketing Manager Job Description

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How we work at The Hidden Market - hiring Marketing Managers

At The Hidden Market we have a range of solutions for business from full recruitment through to advertising services. We place CMO's at businesses from start up through to corporate.

If you are looking for more information on hiring please get in touch here or alternatively as a candidate you are welcome to get in touch here.