Business (B2B) Marketing Manager Job Description

This Business Marketing Manager job description template includes the list of most important Business Marketing Manager duties and responsibilities. It is customisable and ready to post to job boards. Use it to save time, attract qualified candidates and hire the best employees.

If you're looking to hire a Business Marketing Manager or a candidate looking wanting more information, here we have laid out the key requirements, duties, responsibilities, and skills that should be in a Business Marketing Manager job description. If you're on this page you're likely a business looking to hire a Business Marketing Manager or a marketer interested in the role of a Business Marketing Manager. If you are looking for a Business Marketing Manager job description then below we have a job description template for you below.

Whether you are a business looking to hire or a candidate looking at the role we hope that this helps you in your endeavours. 

We're well placed to help both candidates and companies looking to place Business Marketing Manager roles. Links below with information as to how we are able to help you and there are links to our current vacancies too. 


What is a Business Marketing Manager?

The role of the Business Marketing Manager is to own marketing for all B2B channels within the business. Business marketing often separated from consumer marketing within a business due to the size of the task at hand and the specialist focus that it requires. As the business marketing manager you are required to segment the business customer base into easily targetable segments to allow sensible cost efficient targeting that will return business value.  

    Business Marketing Manager Job Description:

    We are looking for a Business Marketing Manager to manage all marketing to acquire new customers to facilitate business growth. We require a B2B marketing manager to contribute to build and manage all relevant build and manage end to end marketing campaigns across a variety of digital channels and partnerships to drive revenue within the business segment. 

    For this role, you will be a creative and quantitative thinker. You should be familiar with various marketing techniques across all marketing channels. Your goal will be to develop and implement the most profitable campaigns to position and promote the businesses roles.

    Business Marketing Manager Responsibilities:

    • Manage all relevant channels: online and offline channels including search, display, social, programmatic TV/radio, electronic direct marketing, and affiliate partnerships 
    • Optimise marketing acquisition: reducing the cost and acquiring the best customers for the business 
    • Working with sales teams to understand the day to day success of campaigns
    • Use marketing intelligence, customer insight & analysis to understand their audiences and the effectiveness of their campaigns
    • Understand and report against engagement programme KPIs, Forecast, track, analyse and report on activity
    • Work with key stakeholders across agency and internal parters to find improvements to the campaigns 
    • Use and improve the campaign briefing process 
    • Use test and learn approach to campaigns to ensure continued success 

    Business Marketing Manager Requirements:

    • Excellent understanding of full mix marketing 
    • Strong understanding of all relevant marketing channels: digital (search, display, social, mobile), and direct electronic marketing (SMS, Email, PUSH)
    • Creative thinker and proactive problem solver
    • Proven experience in an acquisitions marketing role or similar role such as a broader CRM role 
    • Ideally a good understanding of Google Analytics & WebTrends 
    • Excellent communication skills
    • Strong attention to detail  
    • Analytical mind and strong quantitative skills
    • Likely 3-5 years experience in a B2B data-driven and or digital marketing role  
    • Experience working with affiliate partners
    • Experience with campaign execution from concept to reporting
    • Good knowledge of marketing technology tools such as Google Analytics, Salesforce and WordPress
    • A strong grasp of web analytics, A/B testing, and metrics driven (performance) marketing
    • Commercially driven and customer centric
    • Outstanding ability to think creatively, identify and resolve problems

    Looking for Business Marketing Manager jobs?

    At The Hidden Market we focus on hiring the best marketing talent for a range of sectors. 

    If you're looking for your next Business Marketing Manager position we would love to try and help you secure it. 

    Looking to hire a Business Marketing Manager?

    At The Hidden Market we focus on hiring the best marketing talent for a range of sectors. 

    If you are looking to hire a Business Marketing Manager we have some great candidates on our books. 

    Want more information?

    Check out our blog or our market insights section to find out more about hiring marketers. 

    How we work at The Hidden Market - hiring Business Marketing Managers

    At The Hidden Market we have a range of solutions for business from full recruitment through to advertising services. We place Business Marketing Managers at businesses from start up through to corporate. 

    If you are looking for more information on hiring please get in touch here or alternatively as a candidate you are welcome to get in touch here