A fractional CMO gives you senior marketing leadership on a flexible, part-time basis. They define strategy, lead teams, and deliver results — without the cost or risk of a full-time hire. Learn how fractional marketing compares to other models.
Ideal for startups, SMEs, and scaling businesses that need expert guidance to unlock growth.
What Is a Fractional CMO?
A fractional CMO gives you senior marketing leadership on a flexible, part-time basis. They define strategy, lead teams, and deliver results — without the cost or risk of a full-time hire. Learn more about how fractional marketing works here.
Companies typically hire fractional CMOs when they:
- 🎯 Lack internal strategic marketing direction
- 📉 Have stalled growth or poor ROI from campaigns
- ⏱ Need leadership quickly, without long-term commitment
- 💡 Are preparing for investment, a rebrand, or expansion
When Should You Hire One?
- 🧪 You're launching a product or new go-to-market plan
- 🚀 You're scaling and need alignment across brand, content, and growth
- 📉 Your marketing isn't working, and you need a fresh plan fast
- 🤝 You're fundraising, entering new markets, or changing direction
Not sure what a fractional CMO actually does? Read our breakdown of responsibilities and benefits.
How It Works
Discovery
We assess your business, goals, and challenges
Shortlist
Receive 2–3 vetted CMO profiles matched to your needs
Interviews
Meet candidates and choose your best fit
Start
Begin working — often within 72 hours
Ongoing Support
Flexible contracts with swap-out options if needed
Meet Our Fractional CMO's
We have 1,343 fractional CMO's in our network; ready to match.
👉 Below are some example profiles & we'll happily provide a bespoke shortlist for any specific project.
🚀 B2B SaaS Growth Strategist
15+ years leading demand generation and GTM strategy for SaaS and Fintech SMEs. Ex-Head of Marketing at a UK scale-up. Scaled 3 startups from Seed to Series B with proven acquisition and ops frameworks.
🌍 Global Brand & Product Marketing Lead
Former Global VP Marketing for a listed tech company. Led rebrands across 4 continents and launched products in 12+ markets. Specialist in positioning, messaging, and scaling international marketing teams.
🛒 eCommerce & DTC Funnel Optimiser
Built and scaled multiple DTC brands in beauty, wellness, and fashion. Grew ROAS 10x via creative performance marketing and funnel design. Fractional CMO and Non-Exec Director with deep digital retail knowledge.
📣 Interim CMO & Marketing Advisor
Former marketing leader at Fortune 500 firms. Now working with scaling startups and Series A companies to drive GTM, product marketing, and customer retention. Known for fast execution and strategic clarity.
📊 Strategic CMO for Complex B2B Sales
Expert in pipeline growth and ABM for long-sales-cycle B2B businesses (SaaS, manufacturing, professional services). Drives alignment across sales and marketing with a commercial-first approach.
Looking for someone similar?
We have 1,343 more profiles ready to match.
👉 Get in touch to find the right marketer for your business.
Pricing
Typical rates range from £400–£700/day. Packages start at £2,000/month for 1 day/week.
Engagements are flexible — part-time, short-term, or longer projects. We match to your growth goals and budget.
Fractional vs Full-Time vs Agency
| Model | Cost | Commitment | Flexibility |
|---|---|---|---|
| Fractional CMO | £2–6k/month | Low | High |
| Full-Time CMO | £100k+/year | High | Low |
| Marketing Agency | £3–10k/month | Medium | Medium |
Client Results & Testimonials
"Our fractional CMO defined our GTM strategy in weeks. We’ve since doubled MQLs and launched into two new markets." – Founder, FinTech scale-up
Trusted by founders in SaaS, eCommerce, fintech, and agency environments.
FAQs
Let’s Talk