Content Marketing Manager Job Description

This Content Marketing Manager job description template includes the list of most important Content Marketing Manager duties and responsibilities. It is customisable and ready to post to job boards. Use it to save time, attract qualified candidates and hire the best employees.

If you're looking to hire a Content Marketing Manager or a candidate looking wanting more information, here we have laid out the key requirements, duties, responsibilities, and skills that should be in a Content Marketing Manager job description. If you're on this page you're likely a business looking to hire a Content Marketing Manager or a marketer interested in the role of a Content Marketing Manager. If you are looking for a Content Marketing Manager job description then below we have a job description template for you below.

Whether you are a business looking to hire or a candidate looking at the role we hope that this helps you in your endeavours. 

We're well placed to help both candidates and companies looking to place Content Marketing Manager roles. Links below with information as to how we are able to help you and there are links to our current vacancies too. 


What is a Content Marketing Manager?

The role of the Content Marketing Manager is to plan, develop, and implement the overall company's content strategy. Additionally, they are responsible for the management of the creation and production of online and offline marketing content. 

    Content Marketing Manager Job Description:

    We require a Content Marketing Manager to manage content for the business across a range of relevant channels set out in the job description below:

    Content Marketing Manager Responsibilities

    • Ownership of content for the business 
    • Create free and paid for content for the businesses customers and potential customers to drive leads, subscribers, awareness
    • Experience in creating a variety of content such as ebooks, whitepapers, infographics, guides, blogs, etc.
    • Manage and develop the content and blogging strategy
    • Grow marketing generated leads in order to increase revenues for the business 
    • Work with designers, product marketing, sales, external influencers, and other industry experts 
    • Adhere to the internal policies and procedures
    • Reporting, KPI's & analytics: measure the success of campaigns through the development and analysing and reporting where enhancements can be made
    • Audit and problem-solve tracking issues to ensure accurate measurement of campaign performance
    • Proactively keep ahead of the latest biddable media trends to apply to the business where applicable

    Content Marketing Manager Requirements:

    • 3-5 years experience in content and content marketing
    • Strong content production background across a range of mediums: writing, video, social, web, podcast 
    • Strong experience working with content agencies and managing writing freelancers  
    • BA/BS degree or equivalent working experience
    • Relevant experience in producing content for the web  
    • Past experience building audiences either online or offline
    • Content management systems - good experience in content management of content management systems 

    Looking for Content Marketing Manager?

    At The Hidden Market we focus on hiring the best marketing talent for a range of sectors. 

    If you're looking for your next Content Marketing Manager position we would love to try and help you secure it. 

    Looking to hire a Content Marketing Manager?

    At The Hidden Market we focus on hiring the best marketing talent for a range of sectors. 

    If you are looking to hire a Content Marketing Manager we have some great candidates on our books. 

    Want more information?

    Check out our blog or our market insights section to find out more about hiring marketers. 

    How we work at The Hidden Market - hiring Content Marketing Managers

    At The Hidden Market we have a range of solutions for business from full recruitment through to advertising services. We place Content Marketing Managers at businesses from start up through to corporate. 

    If you are looking for more information on hiring please get in touch here or alternatively as a candidate you are welcome to get in touch here