Growth Marketing jobs and careers

Growth Marketing jobs and career opportunities

Growth marketing focuses on finding repeatable ways to attract, activate, retain and expand customers. It often sits at the intersection of marketing, product, data and commercial strategy.

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What does a growth marketing career involve?

The title can describe very different jobs. Some growth marketers run acquisition experiments, others own lifecycle programmes or work inside product-led businesses. Understand which part of the customer journey you would influence.

Discover roles that suit you: Register your background, skills and career preferences. The Hidden Market is developing broader job coverage and a matching-led approach. This page is career guidance, not a live searchable vacancy list; registration does not guarantee a match or contact.

Common growth marketing job titles

Job titles vary between employers. Look at responsibilities, customers, the team and how success is measured.

Growth Marketing Manager

Runs experiments across acquisition, conversion or retention.

Lifecycle Marketing Manager

Develops communication and engagement across the customer journey.

Growth Lead

Sets hypotheses, prioritises testing and coordinates cross-functional delivery.

Head of Growth

Owns growth strategy, budgets, experimentation and team development.

What to assess before accepting a role

These questions help you compare jobs beyond the headline title and compensation.

Growth model

Is the company sales-led, product-led, ecommerce or marketplace-led? Each model changes the role.

Experimentation maturity

Check access to data, engineering resources and the ability to test and learn.

Success metrics

Clarify whether the focus is acquisition efficiency, activation, retention or revenue growth.

Skills and career progression

Progression can mean deeper specialism, more commercial ownership, larger responsibilities or leadership. Show the context of what you've done, not just a list of tools and titles.

Useful evidence to include in your profile:

Experiments with evidence of impact
Funnel and cohort analysis
Cross-functional work with product and sales
Practical prioritisation under uncertainty

Explain the type of company, location, working arrangement and responsibilities you want next. Relevant experience can sometimes transfer between specialisms.

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Relevant opportunities and market information

Roles, employers and salary information change. We are working towards bringing current job information and clearer market insights into these career pages.

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While the live category listings and market reports are being developed, create a profile to share your experience and preferences. We will not display invented vacancies, salaries or employer counts.

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Compare adjacent specialisms and understand where your experience could be useful.

Marketing · Demand Generation → Marketing · Performance → Product Marketing →

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Growth Marketing career FAQs

How is growth marketing different from performance marketing?

Growth marketing may cover the full customer lifecycle; performance marketing often concentrates on measurable media acquisition and optimisation.

Does growth marketing require coding?

Not necessarily. Data fluency and experimentation matter, while technical expectations vary by company.

Can I move from demand generation into growth?

Potentially. Show how your work affected the wider customer journey, not just lead volume.

A better next step starts with your experience.

Tell us what you can do and the work you would consider next.