Account Based Marketing Manager Job Description

This Account Based Marketing Manager job description template includes the list of most important Account Based Marketing Manager duties and responsibilities. It is customisable and ready to post to job boards. Use it to save time, attract qualified candidates and hire the best employees.

If you're looking to hire an Account Based Marketing Manager or a candidate looking wanting more information, here we have laid out the key requirements, duties, responsibilities, and skills that should be in an Account Based Marketing Manager job description. If you're on this page you're likely a business looking to hire an Account Based Marketing Manager or a marketer interested in the role of an Account Based Marketing Manager. If you are looking for an Account Based Marketing Manager job description then below we have a job description template for you below.

Whether you are a business looking to hire or a candidate looking at the role we hope that this helps you in your endeavours. 

We're well placed to help both candidates and companies looking to place ABM roles. Links below with information as to how we are able to help you and there are links to our current vacancies too. 


What is a Account Based Marketing Manager?

The role of a Account Based Marketing Manager is to market to a product or services value chain, i.e trade rather than the individual consumer or end buyer. The purpose of the Account Based Marketing Manager marketing’s fundamental idea is to create a demand for products or services across various channels through the value chain and the point of sale, in the example of retail a trade marketer would be marketing to its retailers.

Given this, the role of a trade marketing manager is one that requires extensive industry knowledge of the industry they work in. A Trade Marketing Manager would be responsible for developing and executing marketing strategies that help their company sell its products or services to other businesses.

In addition to marketing, the trade marketers would be tasked with creating new sales opportunities by identifying new opportunities for growth. Relationship management is clearly a vital role in this discipline and it is important that trade marketers have good relationships with partners and clients.  

Similar to lots of other marketing roles this role utilises the full marketing channel mix.

    Account Based Marketing Manager Job Description:

    We are looking for an Account Based Marketing Manager to manage the marketing planning and strategy solely aimed at our targeted accounts. We have decent growth plans in place and are reliant on support from marketing to communicate our products and services to current and potential customers. 

    For this role, you will be a creative and quantitative thinker. You should be familiar with various account based marketing techniques across all marketing channels. Your goal will be to develop and implement the most profitable campaigns to position and promote the businesses roles.

    Account Based Marketing Manager Responsibilities:

    • Managing online channels from planning, implementation and optimisation such as email/CRM, Social Media, SEO, Display and PPC
    • Growing subscription numbers and revenues across the portfolio.
    • Use marketing intelligence, customer insight & analysis to understand their audiences and effectiveness of their campaigns
    • Drive brand engagement, customer satisfaction and lifetime value.
    • Develop retention and upsell programmes and deliver highly targeted multi-channel campaigns and implement strategies for cross-sell and upsell.
    • Understand and report against engagement programme KPIs, Forecast, track, analyse and report on activity
    • To use market intelligence and customer insight and analysis to increase understanding of our audiences and effectiveness of our campaigns

    Account Based Marketing Manager Requirements:

    • Excellent understanding of subscriptions marketing including retention, acquisition, in life marketing
    • Creative thinker and proactive problem solver
    • Proven experience as a Subscriptions Marketing role or similar role such as CRM 
    • Ideally a good understanding of Google Analytics & WebTrends 
    • Excellent communication skills
    • Strong attention to detail  
    • Analytical mind and strong quantitative skills
    • Ideally BSc/BA in Marketing, Communications or a similar field

    Looking for Account Based Marketing Manager jobs?

    At The Hidden Market we focus on hiring the best marketing talent for a range of sectors. 

    If you're looking for your next Account Based Marketing Manager position we would love to try and help you secure it. 

    Looking to hire a Account Based Marketing Manager?

    At The Hidden Market we focus on hiring the best marketing talent for a range of sectors. 

    If you are looking to hire a Account Based Marketing Manager we have some great candidates on our books. 

    Want more information?

    Check out our blog or our market insights section to find out more about hiring marketers. 

    How we work at The Hidden Market - hiring Account Based Marketing Manager

    At The Hidden Market we have a range of solutions for business from full recruitment through to advertising services. We place Account Based Marketing Managers at businesses from start up through to corporate. 

    If you are looking for more information on hiring please get in touch here or alternatively as a candidate you are welcome to get in touch here