The flexible recruitment partner for aspirational businesses

Biddable Media Manager Job Description

& all you need to know

Biddable Media Manager Job Description

Overview - Biddable Media Manager Job Description

Here we've set out all the information you need regarding a Mobile Marketing Manager role & Job Description. 

You'll find:

Biddable Media Manager Job Description 

A downloadable Biddable Media Manager Job Description

Key skills in the role of a Biddable Media Manager Role

This Biddable Media Manager job description template includes the list of most important Biddable Media Manager duties and responsibilities. It is customisable and ready to post to job boards. Use it to save time, attract qualified candidates and hire the best employees.

If you're looking to hire a Biddable Media Manager or a candidate looking wanting more information, here we have laid out the key requirements, duties, responsibilities, and skills that should be in a Biddable Media Manager job description. If you're on this page you're likely a business looking to hire a Digital Analytics Manager or a marketer interested in the role of a Biddable Media Manager. If you are looking for a Biddable Media Manager job description then below we have a job description template for you below.

Whether you are a business looking to hire or a candidate looking at the role we hope that this helps you in your endeavours. 

We're well placed to help both candidates and companies looking to place Biddable Media Manager roles. Links below with information as to how we are able to help you and there are links to our current vacancies too. 

Downloadable Biddable Media Manager Job Description

Biddable Media Manager Job Description:


We require a Biddable Media Manager to devise and implement PPC, Social and Display strategies across a number accounts and manage the campaigns in accordance with these strategies. Your role is to be responsible for the day to day running and management of these accounts, carrying out all technical changes, analysing and drawing insight from third party analytics data, and implementing innovative management techniques to maximise campaign performance. 

Biddable Media Manager Responsibilities

  • Ownership of the media campaign landscape for the business: plan, execute, and deliver biddable media campaigns 
  • Campaign strategy: develop and improve plans to successfully drive PPC campaign results in the digital marketing arena through creative and landing page optimisation
  • Manage workload across multiple biddable media projects across AdWords, Bing, Yahoo!, Baidu, Naver and Facebook
  • Reporting, KPI's & analytics: measure the success of campaigns through the development and analysing and reporting where enhancements can be made
  • Audit and problem-solve tracking issues to ensure accurate measurement of campaign performance
  • Proactively keep ahead of the latest biddable media trends to apply to the business where applicable

Biddable Media Manager Requirements:

  • 3-5 years experience of PPC, Social, Display management, preferably in an agency environment
  • Highly numerate with great business acumen
  • Experienced in managing client budgets
  • Literate with the ability to produce top quality written reports
  • Experience of paid search methodologies and techniques for managing search and display network campaigns on Bing/Yahoo and Google 
  • An understanding of HTML, CSS, and web standards and their potential impact on PPC performance
  • Analytical, with the ability to interpret information, news, data and research quickly – and
    distil the most important/relevant information for intelligent strategic development
  • Google Analytics knowledge experience and other major third party analytics platforms
  • Good hands on knowledge of major social media channels including Facebook and Twitter,
    with experience in running paid advertising campaigns on these platforms preferable
  • Demonstrable skill at setup and implementation of new PPC, Social and Display accounts a necessity



What is a Biddable Media Manager?

The role of a biddable media manager whether either a paid search manager or a paid social manager or both is the process of purchasing advertising space to secure leads through a process of competitive bidding, predominantly in real time. The biddable media process helps businesses find their target customers and cost effectively, of course this requires a business to understand its target customer!

Key skills in the role of a Biddable Media Manager Role

A Biddable Media Manager is responsible for managing and optimizing paid media campaigns on platforms that operate on a bidding system, such as search engines, social media platforms, and display networks. Key skills for this role typically include:

  1. Digital Advertising Platforms: Proficiency in using and managing campaigns on various biddable media platforms such as Google Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, and others.
  2. Data Analysis: Strong analytical skills to interpret campaign data, identify trends, and make data-driven decisions. This includes using tools like Google Analytics or other analytics platforms.
  3. Budget Management: Ability to set, allocate, and manage budgets effectively to achieve campaign goals and maximize return on investment (ROI).
  4. Keyword Research: Understanding of keyword research tools and strategies to identify relevant and high-performing keywords for search engine marketing (SEM) campaigns.
  5. Ad Copywriting: Good copywriting skills to create compelling and effective ad copies that drive engagement and conversions.
  6. Bid Strategy: Knowledge of various bidding strategies and the ability to implement them to achieve campaign objectives. This includes strategies for manual bidding, automated bidding, and bid modifiers.
  7. A/B Testing: Experience in planning and executing A/B tests to optimize ad creatives, landing pages, and other campaign elements for improved performance.
  8. Conversion Rate Optimization (CRO): Understanding of CRO principles to enhance the performance of landing pages and improve the overall conversion funnel.
  9. Understanding of Target Audiences: The ability to define and understand target audiences, and tailor campaigns to reach and resonate with specific customer segments.
  10. Stay Updated on Industry Trends: A proactive approach to staying updated on industry trends, changes in advertising platforms, and emerging technologies to adapt strategies accordingly.
  11. Communication Skills: Strong communication skills are essential for collaborating with cross-functional teams, presenting campaign results, and making recommendations for improvements.
  12. Problem-Solving: The ability to identify issues or challenges in campaigns and develop strategies to address and overcome them.
  13. Project Management: Effective project management skills to handle multiple campaigns, meet deadlines, and coordinate with different stakeholders.
  14. Technical Proficiency: Comfort with various advertising tools, analytics platforms, and a basic understanding of HTML and web technologies.

These skills collectively contribute to the success of a Biddable Media Manager in planning, executing, and optimizing paid media campaigns to meet business objectives.

Looking for Biddable Media Manager?

At The Hidden Market we focus on hiring the best marketing talent for a range of sectors. 

If you're looking for your next Biddable Media Manager position we would love to try and help you secure it. 

Looking to hire a Biddable Media Manager?

At The Hidden Market we focus on hiring the best marketing talent for a range of sectors. 

If you are looking to hire a Biddable Media Manager we have some great candidates on our books. 

Want more information?

Check out our blog or our market insights section to find out more about hiring marketers. 

How we work at The Hidden Market - hiring Biddable Media Managers

At The Hidden Market we have a range of solutions for business from full recruitment through to advertising services. We place Biddable Media Managers at businesses from start up through to corporate. 

If you are looking for more information on hiring please get in touch here or alternatively as a candidate you are welcome to get in touch here