Marketing salaries: how much do marketers get paid?
Marketers often ask me what they should expect from a marketing salary and at what level. It is a fair question. Are you underselling yourself? Are you being paid fairly in relation to your experience? What to get paid is a really important question to make sure you are not wasting your time.
If you are a marketing candidate looking for marketing jobs in London or the UK then you will be interested in understanding some broad categories and explanations of salaries and what to expect.
Marketing salaries clearly will vary depending on the industry and on the business that you are working within that industry: there can be significant variation between businesses in a ‘well paying’ industries.
Typically, finance, technology, professional services, FMCG, health, and pharmaceuticals pay particularly well. That said marketers can earn decent salaries across a range of industries and typically at the senior level marketers will earn well irrespective of industry.
Below are typical bandings that we see for marketing roles. These are broad boundaries for you but there will be exceptions:
- Marketing Assistant - up to £20k
- Marketing Executive - up to £30k
- Senior Marketing Executive - up £40k
- Marketing Manager - £40-60k
- Senior Marketing Manager - £60-70k
- Head of Marketing - £70-110k
- Marketing Director - £120k+
- CMO - 120k+ and can range to any level
CMO and marketing director roles are the most likely roles to have long term incentive plans and or serious equity, that said with smaller businesses and start-up businesses there is the opportunity for all candidates to receive similar packages that in larger businesses can be restricted to the more senior members of the team.
