Why sales and marketing should be integrated?

Here in The Hidden Market's blog we look at the role of sales and marketing teams and how we believe the two functions are ever more closely aligned.

But importantly, what does this mean for CMO's and CRO's and you as a marketer? We dive into it for you here.

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Written By James Gilford

James, the Founder of THM, is an ex-marketer turned recruiter with over a decade of experience in marketing and digital recruitment. Starting his career in marketing at Nectar Card, he became a top consultant at EMR before establishing the financial services practice at tml Partners. In 2020, James launched THM, working with businesses globally—from startups to corporates—to build exceptional marketing and digital teams. Follow James on LinkedIn.