Brand Marketing Manager Job Description

This Brand Marketing Manager job description template includes the list of most important Brand Marketing Manager duties and responsibilities. It is customisable and ready to post to job boards. Use it to save time, attract qualified candidates and hire the best employees.

If you're looking to hire a Brand Marketing Manager or a candidate looking wanting more information, here we have laid out the key requirements, duties, responsibilities, and skills that should be in a Brand Marketing Manager job description. If you're on this page you're likely a business looking to hire a Brand Marketing Manager or a marketer interested in the role of a Brand Marketing Manager. If you are looking for a Brand Marketing Manager job description then below we have a job description template for you below.

Whether you are a business looking to hire or a candidate looking at the role we hope that this helps you in your endeavours. 

We're well placed to help both candidates and companies looking to place Brand Marketing Manager roles. Links below with information as to how we are able to help you and there are links to our current vacancies too. 


What is a Brand Marketing Manager?

Businesses reputations can have a large impact on success in the market. How we as consumers or business buyers trust or perceive a brand impacts how we interact with it: whether we buy or remain a customer, or potentially leave the business. Of course, there are lots of explanations as to why customers choose businesses or choose not to buy brands can certainly impact this or be a reason for losing customers. 

You will likely report to a senior marketer who you will work with to define brand strategy The role of the Brand Marketing Manager is to own the management of the brand and implementation of the brand too. The role of brand management requires strategic planning and strategy and relevant research into customer groups and industries to identify brand positioning. 

Brand is a large and varied role and is not always focused purely on the businesses brand. Brand managers can be product focused, purely focusing on an individual product range for example and similar principles apply but in the micro rather than the macro vision of a business. 

    Brand Marketing Manager Job Description:

    We are looking for an experienced Brand Manager work to build our brand and raise brand awareness and recognition. We are looking for a results driven individual that is able to capture the intangible essence of brand work and combine it with the metric driven approach of market research and metric driven marketing. 

    Given the high profile nature of this role we require you to be a natural leader working between teams in the business in order to deliver on brand initiatives, strategies and implementation of campaigns. 

    Brand Marketing Manager Responsibilities:

    • Analyse brand positioning and consumer insights
    • Launch brand initiatives and campaigns to raise awareness and recognition
    • Work with business leaders to shape and communicate the businesses vision and mission
    • Put in place brand marketing into go-to-market strategies
    • Manage brand metrics 
    • Establish performance specifications, cost and price parameters, market applications and sales estimates
    • Measure and report performance of all marketing campaigns, and assess ROI and KPIs
    • Monitor market trends, research consumer markets and competitors’ activities
    • Oversee new and ongoing marketing and advertising activities
    • Monitor product distribution and consumer reactions
    • Devise innovative growth strategies
    • Manage brand campaigns across all channels and the businesses digital presence 
    • Align the company around the brand’s direction, choices and tactics

    Brand Marketing Manager Requirements:

    • Proven working experience as Brand Marketing Manager - likely 3-5 years
    • Proven ability to develop brand and marketing strategies and communicate these to c-suite  
    • Creative thinker and proactive problem solver
    • Experience in identifying target audiences and devising effective campaigns
    • Excellent understanding of the full marketing mix
    • Excellent communication skills & strong attention to detail  
    • Analytical mind and strong quantitative skills
    • Strong analytical skills partnered with a creative mind
    • Data-driven thinking and an affinity for numbers
    • Outstanding communication skills
    • Up-to-date with the latest trends and marketing best practices
    • Likely a degree in marketing or a related field

    Looking for Brand Marketing Manager?

    At The Hidden Market we focus on hiring the best marketing talent for a range of sectors. 

    If you're looking for your next Brand Marketing Manager position we would love to try and help you secure it. 

    Looking to hire a Brand Marketing Manager?

    At The Hidden Market we focus on hiring the best marketing talent for a range of sectors. 

    If you are looking to hire a Brand Marketing Manager we have some great candidates on our books. 

    Want more information?

    Check out our blog or our market insights section to find out more about hiring marketers. 

    How we work at The Hidden Market - hiring Brand Marketing Managers

    At The Hidden Market we have a range of solutions for business from full recruitment through to advertising services. We place Brand Marketing Managers at businesses from start up through to corporate. 

    If you are looking for more information on hiring please get in touch here or alternatively as a candidate you are welcome to get in touch here