Chief Marketing Officer Fractional

Welcome to our CMO Job Description page, designed specifically for startups on The Hidden Market Talent Platform. We understand the importance of a clear job description when building your team. That's why we've created this resource for you to use when recruiting for a CMO position. Our job description is SEO-friendly and written to attract top talent. Whether you're a business looking to hire or a candidate exploring the CMO role, this resource will aid your search. We're here to help both candidates and companies looking for CMOs. Explore more below.

We're well-equipped to assist both prospective CMO candidates and startups in search of CMO placements. Below, you'll find links detailing how we can support you, along with access to our current startup CMO job openings if you're a candidate looking. CMO roles are harder to find, and by definition there are less of them, so if you do not see anything you like please do get in touch and we'll look to see how we can help you. 

From our data, we see that the salary for chief marketing officer is on average £140k. You can review information on CMO salaries here.

Hiring a CMO is a crucial role for any business to get right
Find the right CMO today

CMO job description Start Ups

Job Title: Chief Marketing Officer (CMO) - Startup

Location: [Your Location]

Company: [Your Startup Name]

About Us:

[Your Startup Name] is an innovative and fast-growing startup, poised to revolutionize [Your Industry]. We're on a mission to [Mission Statement], and we need a visionary Chief Marketing Officer (CMO) to drive our marketing strategies and lead our dynamic team to success.

Job Description:

As the CMO of [Your Startup Name], you will play a pivotal role in shaping our brand, accelerating our growth, and ensuring that our products/services reach the right audience. This is a unique opportunity to join a high-energy startup at a crucial stage of expansion.

Key Responsibilities:

  1. Marketing Strategy: Develop and execute a comprehensive marketing strategy that aligns with our business objectives, positioning [Your Startup Name] as an industry leader.

  2. Brand Building: Craft and cultivate our brand identity, ensuring consistency and resonance across all touchpoints.

  3. Digital Marketing: Oversee our digital marketing efforts, including SEO, SEM, social media, email marketing, and content creation, to maximize our online presence.

  4. Data-Driven Insights: Utilize data analytics to identify opportunities, assess marketing performance, and refine strategies for optimal ROI.

  5. Lead a High-Performing Team: Recruit, mentor, and manage a talented marketing team to achieve our ambitious marketing goals.

  6. Market Research: Stay at the forefront of industry trends, emerging technologies, and competitor insights to inform our marketing approach.

  7. Budget Management: Efficiently allocate resources and manage the marketing budget, ensuring the highest impact.


  • Proven experience as a CMO or in a similar executive-level marketing role within a startup environment.
  • Track record of successfully developing and executing innovative marketing strategies.
  • Deep knowledge of digital marketing, SEO, content marketing, and analytics tools.
  • Strong leadership skills with the ability to inspire and motivate cross-functional teams.
  • Exceptional communication and interpersonal skills.
  • Creative thinking and problem-solving abilities.
  • A passion for startups, entrepreneurship, and a collaborative, results-driven mindset.

Why Join Us:

Joining [Your Startup Name] means becoming an integral part of a pioneering team dedicated to changing the game in [Your Industry]. Here, you'll find a dynamic, fast-paced environment, opportunities for professional growth, and a chance to make a real impact. If you're ready to lead and innovate in the world of startups, we want to hear from you.

How to Apply:

Ready to shape the future of [Your Industry] with us? Please send your resume and a cover letter detailing your relevant experience and why you're the ideal fit for this role to [Your Contact Email].

[Your Startup Name] is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences. Your privacy is important to us, and all applications will be treated with the utmost confidentiality.

What is a Chief Marketing Officer?

The role of a Chief Marketing Officer (CMO) in a startup is crucial for driving marketing efforts and achieving business growth[3]. The CMO is responsible for overseeing the planning, development, and execution of the organization's marketing and advertising initiatives[3]. They play a vital role in shaping the company's brand identity and ensuring its effective communication to target audiences.

In a startup, the CMO wears multiple hats and has various responsibilities. Some of the key roles and responsibilities of a CMO in a startup include:

Strategic planning: The CMO is responsible for developing a comprehensive marketing strategy aligned with the company's overall goals and objectives. They identify target markets, analyze customer segments, and determine the most effective marketing channels to reach and engage the audience.

Branding and positioning: The CMO plays a crucial role in building and managing the company's brand. They develop branding strategies, ensure brand consistency across all marketing touchpoints, and monitor the perception of the brand in the market[5]. This includes defining the company's unique value proposition and positioning it effectively to stand out in a competitive landscape.

Market research and analysis: The CMO gathers market insights, conducts competitor analysis, and stays updated on industry trends. They use this information to make data-driven decisions, refine marketing strategies, and identify new market opportunities.

Lead generation and customer acquisition: One of the primary responsibilities of the CMO is to drive customer acquisition through lead generation activities. They develop and implement various marketing campaigns, manage digital marketing channels, and optimize conversion funnels to attract and convert prospects into customers.

Marketing communications: The CMO is responsible for overseeing all marketing communications efforts, including content creation, advertising, public relations, and social media. They ensure consistent messaging and effective communication across different channels to build brand awareness and engage the target audience.

Performance tracking and analytics: The CMO monitors and analyzes marketing performance metrics to assess the effectiveness of campaigns and marketing initiatives. They use data insights to optimize marketing strategies, measure return on investment (ROI), and make informed decisions to improve marketing performance.

Team leadership and collaboration: As a senior executive, the CMO provides leadership and guidance to the marketing team, fostering a collaborative and innovative work environment. They work closely with other departments, such as sales, product, and finance, to align marketing efforts with overall business goals and ensure cross-functional collaboration.

In summary, the Chief Marketing Officer (CMO) plays a critical role in driving marketing efforts and achieving business growth in a startup. Their responsibilities span strategic planning, branding, market research, lead generation, marketing communications, analytics, team leadership, and collaboration[3]. By effectively fulfilling these roles, the CMO helps establish the company's brand, drive customer acquisition, and pave the way for long-term success.

Chief Marketing Officer - A day in the life in a start up

A day in the life of a Chief Marketing Officer (CMO) in a startup can be dynamic and challenging. While every CMO's schedule can vary based on the specific needs of the startup, here is a general overview of the tasks and activities that may be part of their daily routine:

  1. Strategic Planning: The day often starts by reviewing the overall marketing strategy and goals. The CMO analyzes market trends, competitor activities, and customer insights to refine and adjust the marketing strategy as needed.

  2. Team Collaboration: The CMO collaborates with the marketing team to discuss ongoing campaigns, projects, and priorities. They provide guidance, address any challenges, and align the team's efforts with the overall marketing objectives.

  3. Campaign Management: The CMO oversees the planning and execution of marketing campaigns. They ensure that campaign targets are being met and monitor the performance of different marketing channels such as digital advertising, content marketing, social media, and email marketing.

  4. Data Analysis: The CMO analyzes marketing data and metrics to assess the effectiveness of campaigns and marketing initiatives. They use tools and analytics platforms to track key performance indicators (KPIs) and identify areas for optimization and improvement.

  5. Branding and Communication: The CMO focuses on maintaining and building the company's brand by overseeing branding and communication strategies. They review and provide feedback on marketing materials, website content, social media posts, and public relations efforts to ensure consistency and alignment with the brand image.

  6. Market Research: The CMO keeps a pulse on market trends, customer behavior, and competitive landscape. They conduct market research, analyze customer feedback, and stay updated on industry news and developments. This information helps them make informed decisions about new marketing opportunities or adjustments to the existing strategy.

  7. Partnerships and Collaborations: The CMO may explore collaborations with other businesses or influencers to expand the brand's reach and partnerships. They identify potential opportunities, negotiate agreements, and oversee the execution of collaborative marketing efforts.

  8. Team Development: The CMO invests time in mentoring and developing the marketing team, providing guidance, and fostering a collaborative work environment. They conduct performance reviews, identify training needs, and ensure the team members have the necessary resources to excel in their roles.

  9. Meetings and Stakeholder Engagement: The CMO attends meetings with other senior executives, stakeholders, or potential investors to discuss marketing strategies, initiatives, and progress. They communicate marketing plans, results, and challenges to keep stakeholders informed and engaged.

  10. Industry Events and Networking: The CMO may participate in industry events, conferences, or webinars to stay updated on emerging trends, gain insights, and expand their network. These events provide opportunities to learn from industry experts, connect with potential partners, and share knowledge.

It's important to note that the day-to-day responsibilities of a CMO in a startup can be dynamic and occasionally require adapting to unexpected challenges or opportunities that may arise. The above tasks provide a general overview of the diverse roles and responsibilities that a CMO in a startup typically handles, demonstrating the multi-faceted nature of the position.

Marketing & digital job descriptions:

Marketing encompasses a diverse range of roles and skills, including strategy and analysis, digital marketing, content creation, market research, branding and design, advertising and promotion, customer engagement, event management, public relations, and specialized roles like growth hacking and conversion optimization. These roles require a blend of creativity, data analysis, and adaptability to navigate the constantly evolving marketing landscape shaped by new technologies and trends. Successful marketing teams thrive by combining these skills to achieve their objectives and connect with their target audiences effectively.

If you are looking for other job descriptions do check out our guide for marketing job descriptions where we provide you marketing job descriptions from executive to CMO and cover all marketing skillsets. 

How we work at The Hidden Market - hiring CMO's

At The Hidden Market we have a range of solutions for business from full recruitment through to advertising services. We place CMO's at businesses from start up through to corporate. 

If you are looking for more information on hiring please get in touch here or alternatively as a candidate you are welcome to get in touch here