CMO Job Description - Chief Marketing Officer Job Description

Welcome to the Chief Marketing Officer (CMO) Job Description page on The Hidden Market Talent Platform! As specialists in supplying marketing and digital talent, we understand the importance of having a clear and comprehensive job description when building your team. That's why we've created this free resource for you to download and use as a reference when recruiting for a CMO position. Our job description has been crafted with SEO in mind, written in a human-friendly tone, and optimized to attract the best talent in the industry. Whether you're a client or a candidate, this resource will help you in your search for top marketing talent. Our platform is focused on providing resources across multiple industries, so you can find the right fit for your organization. Start your search today and discover the hidden talent market!

If you're on this page you're likely a business looking to hire a CMO or a marketer interested in the role of a CMO. If you are looking for a CMO job description then below we have a template for you for a CMO job description. Whether you are a business looking to hire or a candidate looking at the CMO role and keen to understand what life is like as a CMO we hope that this helps you in your endeavours. We're well placed to help both candidates and companies looking to place CMO's. Links below with information as to how we are able to help you and there are links to our current vacancies too. 



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What is a Chief Marketing Officer?

A Chief Marketing Officer is responsible for overseeing the planning, development and execution of an organization's marketing and advertising initiatives. They play a vital role in a company’s growth and have important responsibilities that range from creative influence to business strategy. Reporting directly to the chief executive officer, the Chief Marketing Officer’s primary responsibility is to generate revenue by increasing sales through successful marketing for the entire organization, using market research, pricing, product marketing, marketing communications, advertising and public relations.

In many cases, this role is expanded to include sales management, new business development, product development, distribution channel management and customer service. A Chief Marketing Officer also ensures the organization's message is distributed across channels and to targeted audiences in order to meet sales objectives. Today, this means seeking out new ways to deliver messaging, such as mobile platforms, video and social media.

CMO job description - Chief Marketing Officer Job Description 

CMO job description:

We are looking for an experienced and competent Chief Marketing Officer (CMO) to lead and oversee all marketing operations of the company and develop its marketing strategy and vision. You will work with and lead a great team of enthusiastic marketing professionals and will direct our marketing efforts towards great success. It's our belief that an excellent CMO is passionate about their profession and have great knowledge and wider interest for all things marketing. Our expectation is that you would balance a practical mindset with a creative business acumen and lead people through complex marketing operations.

The overarching goal and aspiration is to ensure the company’s marketing efforts are successful in helping it outperform competition.

Chief Marketing Officer Roles & Responsibilities

  • Strategically lead departments to guide a unified approach to customer service, distribution etc. that meets market demands
  • Be up to date in the trends of the market and direct the market research efforts of the company
  • Define the appropriate marketing strategies to support the company’s overall strategies and objectives
  • Develop a feasible marketing plan for the marketing department which aligns to the business goals and then oversee its day-to-day implementation of the agreed plan
  • Plan and organise each area within the marketing function to ensure that the business is run efficiently and ensure that the marketing implementation is coherent
  • Design and coordinate promotional campaigns, PR and other marketing efforts across channels (digital, press etc.)
  • Build and motivate a highly efficient team of marketing professionals
  • Work to create a strong network of strategic partnerships

Requirements and skills

  • Proven experience as chief marketing officer or similar role
  • Demonstrable experience in marketing planning: developing efficient strategies and business plans for all marketing aspects (branding, product promotion etc.)
  • Solid understanding of the fundamental market research and data analysis methods that lead into marketing 
  • Good marketing channel management: the ability to apply marketing techniques over digital and traditional marketing channels 
  • Strong understanding of different business disciplines and there relationship with marketing
  • Proficient in relevant software such as MS Office and business software such as CRM 
  • Decent leadership ability with capability across both creative and analytical 
  • Outstanding communication (written and verbal) and interpersonal abilities
  • BSc/BA in business administration, marketing, communications or relevant field; MSc/MA will be a plus
  • Oversee a company’s overall advertising and sales strategy
  • To be accountable for marketing generated revenue and marketing generated leads
  • Develop the structure of the business’s marketing department
  • Negotiate supplier contracts such as advertising and marketing agencies
  • Manage the marketing budget in line with the company’s financial and branding goals

Typical CMO Educational Requirements

  • Bachelor's degree
  • An advanced degree in marketing or business (MBA) is preferred
  • Most CMOs have approximately 10 years of well-rounded marketing or business development experience in positions of increasing responsibility- with a focus on marketing expansion
  • Three to five years of experience in a leadership role

Chief Marketing Officer Essential Skills

  • Superb analytical skills
  • Demonstrated ability to lead and inspire a marketing team
  • Outstanding communication and interpersonal skills
  • Flexibility in thinking and approach 
  • Passionate customer advocacy
  • Thorough knowledge of marketing principles, brand, product and service management
  • Deep understanding of changing market dynamics
  • Extensive knowledge in a variety of disciplines such as production, information technology, legal and finance
  • Entrepreneurial spirit

Chief Marketing Officer - A day in the life:

  • Plan, direct and coordinate marketing budgets in accordance with organizational goals
  • Plan campaigns with coupons, giveaways or contests to bring attention to and create interest in one of the organization’s products or services
  • Undertake market research studies and analyze the results in order to better understand the market and customer tastes
  • Use research to identify likely customers for a product or service and then develop a pricing strategy that will induce them to purchase the product or service
  • Market research, pricing, product marketing, marketing communications, advertising and public relations.

Looking for CMO jobs?

At The Hidden Market we focus on hiring the best marketing talent for a range of sectors. 

If you're looking for your next Chief Marketing Officer position we would love to try and help you secure it. 

Looking for a CMO?

At The Hidden Market we focus on hiring the best marketing talent for a range of sectors. 

If you are in need of a Chief Marketing Officer or interim CMO we have some great candidates on our books. 

Want more information?

Check out our blog or our market insights section to find out more about hiring marketers. 

How we work at The Hidden Market - hiring CMO's

At The Hidden Market we have a range of solutions for business from full recruitment through to advertising services. We place CMO's at businesses from start up through to corporate. 

If you are looking for more information on hiring please get in touch here or alternatively as a candidate you are welcome to get in touch here