CMO Job Description - Chief Marketing Officer Job Description

CMO job description:

We are looking for an experienced and competent Chief Marketing Officer (CMO) to lead and oversee all marketing operations of the company and develop its marketing strategy and vision. You will work with and lead a great team of enthusiastic marketing professionals and will direct our marketing efforts towards great success. It's our belief that an excellent CMO is passionate about their profession and have great knowledge and wider interest for all things marketing. Our expectation is that you would balance a practical mindset with a creative business acumen and lead people through complex marketing operations.

The overarching goal and aspiration is to ensure the company’s marketing efforts are successful in helping it outperform competition.

Chief Marketing Officer Roles & Responsibilities

• Strategically lead departments to guide a unified approach to customer service, distribution etc. that meets market demands
• Be up to date in the trends of the market and direct the market research efforts of the company
• Define the appropriate marketing strategies to support the company’s overall strategies and objectives
• Develop a feasible marketing plan for the marketing department which aligns to the business goals and then oversee its day-to-day implementation of the agreed plan
• Plan and organise each area within the marketing function to ensure that the business is run efficiently and ensure that the marketing implementation is coherent
• Design and coordinate promotional campaigns, PR and other marketing efforts across channels (digital, press etc.)
• Build and motivate a highly efficient team of marketing professionals
• Work to create a strong network of strategic partnerships

Requirements and skills

• Proven experience as chief marketing officer or similar role
• Demonstrable experience in marketing planning: developing efficient strategies and business plans for all marketing aspects (branding, product promotion etc.)
• Solid understanding of the fundamental market research and data analysis methods that lead into marketing 
• Good marketing channel management: the ability to apply marketing techniques over digital and traditional marketing channels 
• Strong understanding of different business disciplines and there relationship with marketing
• Proficient in relevant software such as MS Office and business software such as CRM 
• Decent leadership ability with capability across both creative and analytical 
• Outstanding communication (written and verbal) and interpersonal abilities
• BSc/BA in business administration, marketing, communications or relevant field; MSc/MA will be a plus
• Oversee a company’s overall advertising and sales strategy
• To be accountable for marketing generated revenue and marketing generated leads
• Develop the structure of the business’s marketing department
• Negotiate supplier contracts such as advertising and marketing agencies
• Manage the marketing budget in line with the company’s financial and branding goals

Typical CMO Educational Requirements

• Bachelor's degree
• An advanced degree in marketing or business (MBA) is preferred
• Most CMOs have approximately 10 years of well-rounded marketing or business development experience in positions of increasing responsibility- with a focus on marketing expansion
• Three to five years of experience in a leadership role

Chief Marketing Officer Essential Skills

• Superb analytical skills
• Demonstrated ability to lead and inspire a marketing team
• Outstanding communication and interpersonal skills
• Flexibility in thinking and approach 
• Passionate customer advocacy
• Thorough knowledge of marketing principles, brand, product and service management
• Deep understanding of changing market dynamics
• Extensive knowledge in a variety of disciplines such as production, information technology, legal and finance
• Entrepreneurial spirit

Chief Marketing Officer - A day in the life:

• Plan, direct and coordinate marketing budgets in accordance with organizational goals
• Plan campaigns with coupons, giveaways or contests to bring attention to and create interest in one of the organization’s products or services
• Undertake market research studies and analyze the results in order to better understand the market and customer tastes
• Use research to identify likely customers for a product or service and then develop a pricing strategy that will induce them to purchase the product or service
• Market research, pricing, product marketing, marketing communications, advertising and public relations.