Consumer (B2C) Marketing Manager Job Description
This Consumer Marketing Manager Manager job description template includes the list of most important Consumer Marketing Manager Manager duties and responsibilities. It is customisable and ready to post to job boards. Use it to save time, attract qualified candidates and hire the best employees.
If you're looking to hire a Consumer Marketing Manager Manager or a candidate looking wanting more information, here we have laid out the key requirements, duties, responsibilities, and skills that should be in a Consumer Marketing Manager Manager job description. If you're on this page you're likely a business looking to hire a Consumer Marketing Manager Manager or a marketer interested in the role of a Consumer Marketing Manager Manager. If you are looking for a Consumer Marketing Manager Manager job description then below we have a job description template for you below.
Whether you are a business looking to hire or a candidate looking at the role we hope that this helps you in your endeavours.
We're well placed to help both candidates and companies looking to place Consumer Marketing Manager roles. Links below with information as to how we are able to help you and there are links to our current vacancies too.
What is a Customer / Consumer Marketing Manager?
A consumer marketing manager or customer marketing manager is focused on managing marketing in relation to the businesses consumer customer base. The role is to increase revenue through marketing to the businesses customers. The role manages all aspects of marketing across all marketing channels. As such consumer marketers often have to be skilled in a range of marketing methods and also research and data to understand each of the customer segments within the consumer customer base. Consumer marketers will also look for new ways of marketing to consumers and to find new opportunities for product or service development too.
Consumer Marketing Manager Job Description:
We are looking for a Consumer Marketing Manager to manage all marketing to our customer based to manage existing relationships and revenue and facilitate business growth. You will help to build and manage end to end all marketing campaigns across a variety of digital and traditional channels and partnerships to drive traffic to the website and increase conversion in the sales funnel.
For this role, you will be a creative and quantitative thinker. You should be familiar with various marketing techniques across all marketing channels. Your goal will be to develop and implement the most profitable campaigns to position and promote the businesses roles.
Consumer Marketing Manager Responsibilities:
- Manage customer acquisition, inlife and retention plans
- Manage all channels: online and offline channels including search, display, social, programmatic TV/radio, electronic direct marketing, and affiliate partnerships
- Optimise marketing acquisition: reducing the cost and acquiring the best customers for the business
- Working with sales teams to understand the day to day success of campaigns
- Use marketing intelligence, customer insight & analysis to understand their audiences and the effectiveness of their campaigns
- Understand and report against engagement programme KPIs, Forecast, track, analyse and report on activity
- Work with key stakeholders across agency and internal parters to find improvements to the campaigns
- Use and improve the campaign briefing process
- Use test and learn approach to campaigns to ensure continued success
Consumer Marketing Manager Requirements:
- Excellent understanding of acquisition marketing
- Strong understanding of all relevant marketing channels: digital (search, display, social, mobile), and direct electronic marketing (SMS, Email, PUSH)
- Creative thinker and proactive problem solver
- Proven experience in an acquisitions marketing role or similar role such as a broader CRM role
- Ideally a good understanding of Google Analytics & WebTrends
- Excellent communication skills
- Strong attention to detail
- Analytical mind and strong quantitative skills
- Likely 3-5 years experience in a B2C data-driven and or digital marketing role
- Experience working with affiliate partners
- Experience with campaign execution from concept to reporting
- Good knowledge of marketing technology tools such as Google Analytics, Salesforce and WordPress
- A strong grasp of web analytics, A/B testing, and metrics driven (performance) marketing
- Commercially driven and customer centric
- Outstanding ability to think creatively, identify and resolve problems
Looking for Consumer Marketing Manager jobs?
At The Hidden Market we focus on hiring the best marketing talent for a range of sectors.
If you're looking for your next Consumer Marketing Manager position we would love to try and help you secure it.
Looking to hire a Consumer Marketing Manager?
At The Hidden Market we focus on hiring the best marketing talent for a range of sectors.
If you are looking to hire an Consumer Marketing Manager we have some great candidates on our books.
Want more information?
Check out our blog or our market insights section to find out more about hiring marketers.
How we work at The Hidden Market - hiring Consumer Marketing Managers
At The Hidden Market we have a range of solutions for business from full recruitment through to advertising services. We place Consumer Marketing Managers at businesses from start up through to corporate.
If you are looking for more information on hiring please get in touch here or alternatively as a candidate you are welcome to get in touch here.