Conversion Rate Optimisation Manager Job Description
This Conversion Rate Optimisation Manager (CRO) job description template includes the list of most important CRO duties and responsibilities. It is customisable and ready to post to job boards. Use it to save time, attract qualified candidates and hire the best employees.
If you're looking to hire a Conversion Rate Optimisation Manager or a candidate looking wanting more information, here we have laid out the key requirements, duties, responsibilities, and skills that should be in a Conversion Rate Optimisation Manager job description. If you're on this page you're likely a business looking to hire a Conversion Rate Optimisation Manager or a marketer interested in the role of a Conversion Rate Optimisation Manager. If you are looking for a Conversion Rate Optimisation Manager job description then below we have a job description template for you below.
Whether you are a business looking to hire or a candidate looking at the role we hope that this helps you in your endeavours.
We're well placed to help both candidates and companies looking to place Conversion Rate Optimisation Manager roles. Links below with information as to how we are able to help you and there are links to our current vacancies too.
What is a Conversion Rate Optimisation Manager?
The role of a Conversion Optimisation Manager is to be responsible for ensuring that a businesses campaigns such as lead generation and conversion strategies are as effective as possible.
Conversion Rate Optimisation Manager Job Description:
We are seeking an experienced Conversion Optimisation Manager to work in our marketing team. Your role in the business is to be responsible for managing, testing, implementing and improving performance of conversion points within the marketing funnel.
Conversion Rate Optimisation Manager Responsibilities
- Within the marketing funnel you are required to manage all key conversion points
- Manage and optimise digital assets such as landing pages, website calls-to-action (CTAs), and lead generation forms
- Continually look for improvements through A/B testing reviewing performance of CTAs
- Collaborate with teams responsible for blogging, email, social media, in order to optimise each conversion path
- Optimise the businesses marketing’s conversion paths
- Work to increase conversion rates and drive marketing qualified leads to help the business drive revenue
- Optimise the lead to customer conversion rate
- Increase funnel marketing efficiencies
Conversion Rate Optimisation Manager Requirements
- Likely 3-5 years of experience as a Conversion Rate Optimisation role or similar
- Likely degree educated to BA/BS or equivalent working experience
- Experience with digital analytics, A/B testing, and inbound marketing tactics
- Proficient using smart CTAs and smart form features to optimize for lifecycle stage and progressively profile our leads
- Good time-management skills
- Ability to multi-task
- Strong interpersonal and communication skills
- Critical-thinker and problem-solver
Looking for a Conversion Rate Optimisation Manager?
At The Hidden Market we focus on hiring the best marketing talent for a range of sectors.
If you're looking for your next Conversion Rate Optimisation Manager position we would love to try and help you secure it.
Looking to hire a Conversion Rate Optimisation Manager?
At The Hidden Market we focus on hiring the best marketing talent for a range of sectors.
If you are looking to hire a CRO Manager we have some great candidates on our books.
Want more information?
Check out our blog or our market insights section to find out more about hiring marketers.
How we work at The Hidden Market - hiring Conversion Rate Optimisation Managers
At The Hidden Market we have a range of solutions for business from full recruitment through to advertising services. We place Conversion Rate Optimisation Managers at businesses from start up through to corporate.
If you are looking for more information on hiring please get in touch here or alternatively as a candidate you are welcome to get in touch here.