Demand Generation Manager Job Description

If you're looking to hire a Direct Marketer or a candidate looking wanting more information, here we have laid out the key requirements, duties, responsibilities, and skills that should be in a Direct Marketer job description. If you're on this page you're likely a business looking to hire a  Direct Marketer or a marketer interested in the role of a  Direct Marketer. If you are looking for a Direct Marketer job description then below we have a job description template for you below

Whether you are a business looking to hire or a candidate looking at the role we hope that this helps you in your endeavours. 

We're well placed to help both candidates and companies looking to place Regional Marketing Manager roles. Links below with information as to how we are able to help you and there are links to our current vacancies too. 


Technology has reshaped the marketing field. Firms now have access to oceans of real-time data about how consumers make purchases, interact with their or their clients’ brands and products, and more. This information is a gold mine for companies — if they can figure out how to use it.

That’s where the demand generation manager comes in.

“Demand generation professionals or digital marketing roles with demand generation responsibilities are crucial to a company’s success, especially if they’re experiencing high growth or want to build brand awareness within a competitive market,” says Ashley Liatsis, an assistant vice president and director with Robert Half’s marketing and creative practice in Boston.

If you are a marketer with an analytical mindset and a persuasive personality, demand generation manager could be the job for you. Learn more about this position to see if it’s a good next step for your career path.



What is a Demand Generation Manager?

As a demand generation manager, you’ll work as part of a larger digital marketing team to help create interest in and excitement for a company’s products or services to attract and retain customers, as well as drive revenue.

Demand generation managers oversee all of the tactics used to develop and cultivate long-term customer relationships. They use their skills and strategic knowledge to help businesses enter and succeed in new markets, advertise and sell new products, and fine-tune their customer experience programs. All of this can give their companies a competitive edge.

    Direct Marketing Job Description:

    We are searching for a growth hacker to drive significant growth in our business. The business is looking to improve awareness, sales, and expansion of our products and services. In this role, we require you to work with our team to determine key pain points, bottlenecks, and future opportunities for our business. You will devise, implement, and execute initiatives and strategies to grow our brand's market share and customer base.

    To ensure success as a growth hacker, you should be skilled at reviewing and optimising business processes across all departments and be able to tailor your solutions to different markets, scenarios, products, and goals. Our expectation is that a top-notch growth hacker will be innovative, passionate about our business, and an expert at executing strategies for business growth.

    Demand Generation Manager Responsibilities:

    • Developing and executing multi-channel campaigns to drive leads and the sales pipeline across different time horizons
    • Leading A/B testing strategies and execution across all channels
    • Monitoring and optimizing campaigns and programs
    • Developing customer personas and knowing their buying preferences
    • Knowing the company’s brand and products inside and out
    • Assisting in content development to target consumers throughout the customer lifecycle
    • Working within a team of digital marketing professionals and collaborating with other departments, like sales and content, to develop and enhance strategies and build effective support programs, such as sales enablement
    • Identifying new markets and advertising tactics to encourage business growth
    • Assuring buy-in and budget support from senior leadership and stakeholders
    • Measuring and analyzing campaign and marketing success
    • Delivering performance reports to leadership and departments you partner with

    Demand Generation Manager Requirements:

    • A minimum of 3 years' experience in a related role and a similar industry 
    • Likely a bachelor's degree in marketing, strategy, business management, or similar
    • Skilled at marketing channel management 
    • Experience in direct marketing 
    • Experience of successful growth implementations and interventions
    • Expertise in marketing, online strategies, user experience, and business development.
    • Strong analytical skills, including A/B testing, web metrics, and sales metrics.
    • Knowledge of various growth-hacking tools, such as automation and campaign monitoring platforms.
    • Creative, problem-solving, and results-driven mindset
    • Likely you will be an adaptable, iterative thinker who is constantly learning
    • Curious, innovative, and confident in your abilities to drive change

    Looking for Demand Generation jobs?

    At The Hidden Market we focus on hiring the best marketing talent for a range of sectors. 

    If you're looking for your next Demand Generation position we would love to try and help you secure it. 

    Looking to hire a Demand Generation Manager?

    At The Hidden Market we focus on hiring the best marketing talent for a range of sectors. 

    If you are looking to hire a Demand Generation Manager we have some great candidates on our books. 

    Want more information?

    Check out our blog or our market insights section to find out more about hiring marketers. 

    How we work at The Hidden Market - hiring Demand Generation Manager

    At The Hidden Market we have a range of solutions for business from full recruitment through to advertising services. We place Demand Generation Managers at businesses from start up through to corporate. 

    If you are looking for more information on hiring please get in touch here or alternatively as a candidate you are welcome to get in touch here