Digital Marketing Manager Job Description

This Digital Marketing Manager job description template includes the list of most important Digital Marketing Manager duties and responsibilities. It is customisable and ready to post to job boards. Use it to save time, attract qualified candidates and hire the best employees.

If you're looking to hire a Digital Marketing Manager or a candidate looking wanting more information, here we have laid out the key requirements, duties, responsibilities, and skills that should be in a Digital Marketing Manager job description. If you're on this page you're likely a business looking to hire a Digital Marketing Manager Manager or a marketer interested in the role of a Digital Marketing Manager. If you are looking for a Digital Marketing Manager job description then below we have a job description template for you below.

Whether you are a business looking to hire or a candidate looking at the role we hope that this helps you in your endeavours. 

We're well placed to help both candidates and companies looking to place Digital Marketing Manager roles. Links below with information as to how we are able to help you and there are links to our current vacancies too. 


What is a Digital Marketing Manager?

Digital campaign managers are responsible for the formation, execution, and management of the company’s digital marketing efforts, including SEO/SEM, social media, email, and online displays. This download outlines the job responsibilities and what skills to look for in the ideal candidate.

Digital Marketing Manager Job Description:

We are seeking a Digital Marketing Manger who is responsible for maintaining the businesses brand’s online presence and sales by working on various marketing campaigns. Their duties include researching, strategising with other professionals and creating content for successful campaigns.

Digital Marketing Manager Responsibilities

  • Plan and execute all digital marketing: SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Social media: plan, build and maintain the businesses social media presence
  • KPI's & reporting: measure and report performance of all digital marketing campaigns, and assess against goals 
  • Research - identify trends and insights, and optimise spend and performance based on the insights
  • Growth - work on new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Stakeholders - work with internal teams to create landing pages and optimise user experience and work with marketing agencies on digital improvements
  • Customer experience - work to improve customer experience across multiple channels and customer touch points
  • Evaluate new technologies and provide thought leadership and perspective for adoption where appropriate

Digital Marketing Manager Requirements 

  • Likely 3-5 years of experience in a Digital Campaigns Manager or similar
  • Likely degree educated to BA/BS or equivalent working experience
  • Specific experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Intellectual curiosity with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools such as Google Analytics, NetInsight, Omniture, WebTrends
  • Working knowledge of ad serving tools such as DART, Atlas
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking

Looking for a Digital Marketing Manager?

At The Hidden Market we focus on hiring the best marketing talent for a range of sectors. 

If you're looking for your next Digital Marketing Manager position we would love to try and help you secure it. 

Looking to hire a Digital Marketing Manager?

At The Hidden Market we focus on hiring the best marketing talent for a range of sectors. 

If you are looking to hire a Digital Marketing Manager we have some great candidates on our books. 

Want more information?

Check out our blog or our market insights section to find out more about hiring marketers. 

How we work at The Hidden Market - hiring Digital Marketing Managers

At The Hidden Market we have a range of solutions for business from full recruitment through to advertising services. We place Digital Marketing Manager at businesses from start up through to corporate. 

If you are looking for more information on hiring please get in touch here or alternatively as a candidate you are welcome to get in touch here