Analytics Business Director (12 Month FTC)

About the Job

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

As an Analytics Business Director, you will be a senior leader responsible for driving the strategic direction and delivery of brand impact measurement for our key clients, particularly across 'Futura' (Android and Search) PAs. You will manage senior client relationships, ensuring their business objectives are met through robust data-driven insights. A critical part of your role will be leading, inspiring, and developing a team of 5 analysts, fostering a culture of excellence and innovation through clear communication and regular contact, alongside effective resource and workflow planning. You will oversee the end-to-end analytics process, from measurement strategy to actionable recommendations, translating complex data into compelling narratives that drive significant business results.

Some of the things we’d like you to do:

• Lead Senior Client Relationships: Act as the primary analytics point of contact for senior client stakeholders, understanding their business challenges and answering these objectively through approved measurement approaches.
• Team Leadership & Development: Lead, mentor, and inspire a team of 5 analysts, fostering their growth and ensuring high-quality delivery of brand impact measurement projects.
• Resource & Workflow Planning: Effectively manage team resources, allocate projects, and plan workflows to ensure timely and efficient delivery of all analytical initiatives.
• Strategic Measurement Oversight: Drive the strategic development and implementation of brand impact measurement frameworks, for 'Futura' (Android & Search) PAs, ensuring alignment with client business goals.
• Brand Lift Expertise: Leverage strong knowledge of Brand Lift studies across key platforms (e.g., YouTube, Meta, TikTok) to design, execute, and interpret campaign effectiveness.
• Insight Generation & Storytelling: Oversee the analysis of complex data, transforming findings into clear, actionable insights and compelling PCA presentations for senior client and internal audiences.
• Cross-functional Collaboration: Partner closely with media planning, activation, and client service teams to integrate analytics seamlessly into broader media strategies and solutions.
• Industry & Tooling Acumen: Stay abreast of the latest industry trends, analytical techniques, and emerging tools to continuously enhance our analytics offering and maintain a competitive edge.
• Quality Assurance: Ensure the accuracy, reliability, and strategic relevance of all analytical outputs and recommendations.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Experience: Experience in a marketing analytics, data insight, or related leadership role, experience in a client-facing capacity; agency or consultancy background preferred.

Leadership: Proven experience in leading, managing, and developing a team of analytics professionals.

Client Management: Demonstrated ability to manage and grow senior client relationships, translating complex analytical concepts into clear business implications.

Marketing & Measurement Foundation: Solid foundational understanding of marketing principles, campaign measurement, and the advertising and communications landscape.

Analytical Skills: Strong quantitative and analytical skills, with the ability to identify business questions, analyse data, and develop actionable, strategic recommendations.

Brand Lift Knowledge: In-depth knowledge and practical experience with Brand Lift studies across major digital platforms (e.g., YouTube, Meta, TikTok).

Communication: Exceptional communication, presentation, and stakeholder management skills, with the ability to influence and persuade senior clients and internal teams.

Project Management: Strong organisational and project management skills, with the ability to manage multiple priorities and complex projects simultaneously.

Desired:

Technical Proficiency: Experience with analytical programming languages (SQL essential; Python or R a plus). Proficient in data visualisation and presentation tools (Google Workspace experience would be beneficial).

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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