Hiring Marketing Leaders - Our How to Guide for Success!

Hiring a marketing leader can be a big consideration. It is a big consideration for businesses that have done so previously and can be daunting for the first hire. But where do you start? Marketing as a skillset is very broad. There are a number of sub-specialisms, and there are a number of different approaches and backgrounds of marketers. For a non-specialist, there can be a lot to take in. 

To help you in accessing a marketing hire for a Chief Marketing Officer, Marketing Director, or Head of Marketing we’ve set out below some core principles to guide you. 

The biggest mistake that costs businesses when hiring a marketing leader is getting it wrong, and having to start the process again. It has been well documented that the tenure of senior marketers is the shortest on boards of businesses. 

Ignoring titles, you might run a small business and want to hire a marketer, this guide should help you.