Marketing Content Coordinator Job Description

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If you've landed on this page, chances are you're either a business looking to hire a content marketing professional or a marketer interested in the role of a Marketing Content Coordinator. We've provided a template below for a marketing job description that can serve as a helpful guide. Whether you're a company seeking to hire or a candidate looking to understand the life of a marketer, we hope this information supports your endeavors.

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Marketing Content Coordinator Job Description

Marketing Content Coordinator Job Description:

We are seeking a talented and dynamic Marketing Content Coordinator to join our team. As a key member of our marketing department, you will be responsible for coordinating and managing the creation, distribution, and performance analysis of our marketing content. You will play a crucial role in engaging our target audience, driving brand awareness, and supporting our overall marketing objectives.

Responsibilities:

  1. Content Creation and Editing:
  • Collaborate with cross-functional teams to create and edit compelling marketing content, including blog posts, social media content, website copy, email campaigns, and more.
  • Ensure content is consistent with the brand voice, style guidelines, and targeted toward our audience.
  1. Content Distribution:
  • Manage the distribution of marketing content across various channels, including our website, social media platforms, email marketing campaigns, and other relevant channels.
  • Monitor and optimize content on platforms, ensuring maximum visibility and engagement.
  1. Performance Analysis:
  • Track and analyze content performance metrics, such as website traffic, click-through rates, conversion rates, and social media engagement.
  • Provide actionable insights and recommendations for content enhancements based on data analysis.
  1. SEO Optimization:
  • Collaborate with the SEO team to optimize content for search engines, ensuring higher organic visibility and improved search rankings.
  • Conduct keyword research and implement SEO best practices in content creation and distribution.
  1. Content Calendar Planning:
  • Assist in creating and maintaining a content calendar, ensuring timely delivery of content initiatives and alignment with marketing campaigns and company goals.
  • Coordinate with internal stakeholders to gather content requirements and ensure content is delivered according to schedule.
  1. Collaboration and Project Management:
  • Work closely with internal teams, including designers, writers, and marketing colleagues, to execute content initiatives.
  • Coordinate and prioritize tasks to ensure seamless project execution and timely delivery of high-quality content.

Requirements:

  • Bachelor's degree in marketing, communications, or a related field.
  • Proven experience in content creation, copywriting, or content coordination.
  • Strong understanding of content marketing principles and strategies.
  • Excellent written and verbal communication skills.
  • Proficiency in SEO principles and content management systems.
  • Familiarity with content distribution channels, including social media platforms, email marketing, and CMS.
  • Exceptional attention to detail and organization skills.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Analytical mindset with the ability to derive insights from data and make data-driven decisions.

Join our team and help drive our marketing efforts to new heights through outstanding content coordination and strategy execution. Apply now with your resume, portfolio, and a brief description of your content marketing achievements.

 

What is a Marketing Content Coordinator?

The role of a Marketing Content Coordinator is to assist in the coordination and management of marketing content creation, distribution, and analysis. As a valuable member of the marketing team, you will work collaboratively with various departments to ensure the development of high-quality and engaging content that aligns with our brand and resonates with our target audience.

The primary responsibility of a Marketing Content Coordinator is to create and edit compelling marketing content across various platforms such as blogs, social media, websites, and email campaigns. By maintaining consistency with our brand voice and style guidelines, you will help establish and strengthen our brand identity.

You will also be responsible for the distribution of marketing content across different channels. This involves managing content on our website, social media platforms, and email marketing campaigns. By effectively distributing content, you will contribute to increasing brand visibility and reaching our target audience.

Furthermore, a Marketing Content Coordinator plays a crucial role in analyzing the performance of marketing content. Through the use of analytics tools, you will track various metrics such as website traffic, click-through rates, and social media engagement. By analyzing this data, you will provide insights and recommendations to optimize future content strategies.

Collaboration is essential in this role. You will work closely with cross-functional teams, including designers, writers, and marketers, to execute content initiatives. By coordinating tasks and timelines, you will ensure timely delivery of high-quality content that supports our marketing campaigns and organizational goals.

To excel as a Marketing Content Coordinator, strong written and verbal communication skills are necessary. Attention to detail, organization, and the ability to manage multiple projects simultaneously will contribute to your success in this role. You should also have a solid understanding of SEO principles and be able to optimize content accordingly.

Overall, as a Marketing Content Coordinator, you will be an integral part of our marketing team, driving the creation, distribution, and analysis of marketing content. By leveraging your skills and expertise, you will contribute to building brand awareness, engaging our target audience, and supporting our marketing objectives.

 

Marketing Content Coordinator - A day in the life:

A typical day in the life of a Marketing Content Coordinator starts with reviewing the content calendar and prioritizing tasks for the day. You may start by collaborating with writers to provide feedback and edits on draft content, ensuring it aligns with the brand voice and style guidelines. This involves reviewing blog posts, social media content, website copy, and email campaigns.

Next, you move into content distribution tasks. You work closely with the web team to upload and publish content on the website, ensuring it is optimized for SEO and incorporates relevant keywords. You may also schedule and post content on social media platforms using a social media management tool, keeping an eye on engagement and responding to comments or messages.

Throughout the day, you monitor and track the performance of the marketing content. You analyze website traffic using tools like Google Analytics, observing key metrics such as page views, bounce rates, and conversion rates. Based on these insights, you prepare reports and provide recommendations for improving content performance.

As a Marketing Content Coordinator, you also collaborate with various teams on content initiatives. You may have meetings with the design team to discuss upcoming visual assets needed for marketing campaigns. Additionally, you work closely with the SEO team to ensure content is optimized for search engines and aligned with keyword strategies.

In between content coordination tasks, you may engage in brainstorming sessions with the marketing team to generate ideas for future content campaigns. You contribute input and insights based on your understanding of the target audience and the performance of past content initiatives.

Throughout the day, you stay organized by managing your tasks and projects using project management tools or spreadsheets. You communicate regularly with writers, designers, and other stakeholders to ensure seamless execution and timely delivery of content.

As the day wraps up, you review the progress made, update content schedules, and plan for the next day. You may also invest time in professional development, staying updated on the latest content marketing trends and best practices.

In summary, the day of a Marketing Content Coordinator involves a combination of content creation, distribution, performance analysis, collaboration with cross-functional teams, and staying organized to meet deadlines. It requires creativity, attention to detail, excellent communication skills, and a strong understanding of content marketing principles.

 

Marketing & digital job descriptions:

Marketing encompasses a diverse range of roles and skills, including strategy and analysis, digital marketing, content creation, market research, branding and design, advertising and promotion, customer engagement, event management, public relations, and specialized roles like growth hacking and conversion optimization. These roles require a blend of creativity, data analysis, and adaptability to navigate the constantly evolving marketing landscape shaped by new technologies and trends. Successful marketing teams thrive by combining these skills to achieve their objectives and connect with their target audiences effectively.

If you are looking for other job descriptions do check out our guide for marketing job descriptions where we provide you marketing job descriptions from executive to CMO and cover all marketing skillsets. 

How we work at The Hidden Market - hiring Marketing Content Coordinator's

At The Hidden Market we have a range of solutions for business from full recruitment through to advertising services. We place Marketing Content Coordinator's at businesses from start up through to corporate. 

If you are looking for more information on hiring please get in touch here or alternatively as a candidate you are welcome to get in touch here