Marketing Director Job Description

If you're on this page you're likely a business looking to hire a Marketing Director or a marketer interested in the role of a Marketing Director. If you are looking for a Marketing Director job description then below we have a template for you for a Marketing Director job description. 

Whether you are a business looking to hire or a candidate looking at the Marketing Director role and keen to understand what life is like as a Marketing Director we hope that this helps you in your endeavours. 

We're well placed to help both candidates and companies looking to place Marketing Director's. Links below with information as to how we are able to help you and there are links to our current vacancies too. 



What is a Marketing Director?

A Marketing Director is responsible for overseeing the planning, development and execution of an organisation's marketing and advertising. Companies growth is dependent on good marketing and as such a Marketing Director has a significant impact this. Their responsibilities range from creative influence to business strategy.

Depending on the organisational size a Marketing Director and the role can be synonymous. A Marketing Director will either report to a Chief Marketing Officer directly to c-suite, likely the chief executive officer or Chief Commercial Officer or Chief Operational Officer. The primary responsibility of the role is to generate revenue by increasing sales through successful marketing. This is achieved through the use of the full marketing mix such as market research, pricing, product marketing, marketing communications, digital, advertising and public relations etc.

Depending on organisation this role is expanded to include sales management or business development management, new business development, product development, distribution channel management and customer service. 

Marketing Director Job Description:

We are looking to hire a Marketing Director who will be in charge of leading our company's marketing efforts. As a successful hire, you will be responsible for providing guidance to our marketing department by evaluating and developing marketing strategies, planning and coordinating marketing efforts, communicating the marketing plans to those involved, and building awareness and positioning for our company's brands. You will also be working closely with our sales department to develop a pricing strategy that will help us maximize profits and market share. Finally, you will be in charge of organizing company conferences, trade shows, and major events.

To be considered for this position, you will need a bachelor's degree in business, marketing or communications. You will also need to have proven experience in running a marketing team and marketing campaigns. High competency in project and stakeholder management is a huge advantage.

Marketing Director Responsibilities:

  • Overseeing marketing department.
  • Evaluating and developing our marketing strategy and marketing plan.
  • Planning, directing, and coordinating marketing efforts.
  • Communicating the marketing plan.
  • Researching demand for our products and services.
  • Competitor research.
  • Working with sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction.
  • Identifying potential customers.
  • Developing promotions with advertising managers.
  • Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.
  • Compiling lists describing our offerings.
  • Developing and managing advertising campaigns.
  • Building brand awareness and positioning.
  • Supporting sales and lead generation efforts.
  • Coordinating marketing projects from start to finish.
  • Organizing company conferences, trade shows, and major events.
  • Overseeing social media marketing strategy and content marketing.

Marketing Director Requirements:

  • Bachelor’s degree in business, marketing, communications, or related field.
  • Experience in marketing and running a marketing team.
  • Proven marketing campaign experience.
  • Effective time management skills and the ability to multitask.
  • Strong copywriting skills.
  • Attention to detail.
  • Proven ability to manage budgets.
  • Professional and proactive work ethic.
  • High competence in project and stakeholder management.
  • Excellent interpersonal, written and oral communication skills.
  • Experience with digital marketing forms such as social media marketing and content marketing.
  • Competency in Microsoft applications including Word, Excel, and Outlook.

Typical Marketing Director Educational Requirements

  • Bachelor's degree
  • An advanced degree in marketing or business (MBA) is preferred
  • Most Marketing Directors have approximately 10 years of well-rounded marketing or business development experience in positions of increasing responsibility- with a focus on marketing expansion
  • Three to five years of experience in a leadership role

Marketing Director Essential Skills

  • Superb analytical skills
  • Demonstrated ability to lead and inspire a marketing team
  • Outstanding communication and interpersonal skills
  • Flexibility in thinking and approach 
  • Passionate customer advocacy
  • Thorough knowledge of marketing principles, brand, product and service management
  • Deep understanding of changing market dynamics
  • Extensive knowledge in a variety of disciplines such as production, information technology, legal and finance
  • Entrepreneurial spirit

Marketing Director - A day in the life:

  • Plan, direct and coordinate marketing budgets in accordance with organisational goals
  • Plan campaigns with coupons, giveaways or contests to bring attention to and create interest in one of the organization’s products or services
  • Undertake market research studies and analyze the results in order to better understand the market and customer tastes
  • Use research to identify likely customers for a product or service and then develop a pricing strategy that will induce them to purchase the product or service
  • Market research, pricing, product marketing, marketing communications, advertising and public relations.

Looking for Marketing Director jobs?

At The Hidden Market we focus on hiring the best marketing talent for a range of sectors. 

If you're looking for your next Marketing Director position we would love to try and help you secure it. 

Looking for a Marketing Director?

At The Hidden Market we focus on hiring the best marketing talent for a range of sectors. 

If you are in need of a Marketing Director or interim Marketing Director we have some great candidates on our books. 

Want more information?

Check out our blog or our market insights section to find out more about hiring marketers. 

How we work at The Hidden Market - hiring Marketing Directors

At The Hidden Market we have a range of solutions for business from full recruitment through to advertising services. We place CMO's at businesses from start up through to corporate. 

If you are looking for more information on hiring please get in touch here or alternatively as a candidate you are welcome to get in touch here