Marketing Director Job Description:
Here we've set out all the information you need regarding a Marketing Director role & Job Description.
Marketing Director Job Description
A downloadable Marketing Director Job Description
Example Marketing Director jobs in the market that you can use for inspiration
Salary information for a Marketing Director role
Key skills in the role of a Marketing Director Job Description
Information on advertising your role
Information on how we work at The Hidden Market filling Marketing Director roles
FAQs about Marketing Director roles
If you are looking for other marketing job descriptions please take a look at our complete list of marketing job descriptions
Downloadable Marketing Director Job Description
Marketing Director Job Description:
Introduction Marketing Director Job Description:
We are looking to hire a Marketing Director who will be in charge of leading our company's marketing efforts. As a successful hire, you will be responsible for providing guidance to our marketing department by evaluating and developing marketing strategies, planning and coordinating marketing efforts, communicating the marketing plans to those involved, and building awareness and positioning for our company's brands. You will also be working closely with our sales department to develop a pricing strategy that will help us maximize profits and market share. Finally, you will be in charge of organizing company conferences, trade shows, and major events.
To be considered for this position, you will need a bachelor's degree in business, marketing or communications. You will also need to have proven experience in running a marketing team and marketing campaigns. High competency in project and stakeholder management is a huge advantage.
Marketing Director Responsibilities:
- Overseeing marketing department.
- Evaluating and developing our marketing strategy and marketing plan.
- Planning, directing, and coordinating marketing efforts.
- Communicating the marketing plan.
- Researching demand for our products and services.
- Competitor research.
- Working with sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction.
- Identifying potential customers.
- Developing promotions with advertising managers.
- Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.
- Compiling lists describing our offerings.
- Developing and managing advertising campaigns.
- Building brand awareness and positioning.
- Supporting sales and lead generation efforts.
- Coordinating marketing projects from start to finish.
- Organizing company conferences, trade shows, and major events.
- Overseeing social media marketing strategy and content marketing.
Marketing Director Requirements:
- Bachelor’s degree in business, marketing, communications, or related field.
- Experience in marketing and running a marketing team.
- Proven marketing campaign experience.
- Effective time management skills and the ability to multitask.
- Strong copywriting skills.
- Attention to detail.
- Proven ability to manage budgets.
- Professional and proactive work ethic.
- High competence in project and stakeholder management.
- Excellent interpersonal, written and oral communication skills.
- Experience with digital marketing forms such as social media marketing and content marketing.
- Competency in Microsoft applications including Word, Excel, and Outlook.
Typical Marketing Director Educational Requirements
- Bachelor's degree
- An advanced degree in marketing or business (MBA) is preferred
- Most Marketing Directors have approximately 10 years of well-rounded marketing or business development experience in positions of increasing responsibility- with a focus on marketing expansion
- Three to five years of experience in a leadership role
Marketing Director Essential Skills
- Superb analytical skills
- Demonstrated ability to lead and inspire a marketing team
- Outstanding communication and interpersonal skills
- Flexibility in thinking and approach
- Passionate customer advocacy
- Thorough knowledge of marketing principles, brand, product and service management
- Deep understanding of changing market dynamics
- Extensive knowledge in a variety of disciplines such as production, information technology, legal and finance
- Entrepreneurial spirit
The Hidden Market salary comparison tool and benchmarking for Marketing Directors
Our benchmarking for Marketing Directors shows Marketing Directors earn:
- between £70k - 180k
- on average we see Marketing Directors earning £113k per year
Should you want to benchmark any of your roles you can do so here with our salary comparison tool.
Too often, we see businesses and candidates waste so much time on poorly qualified candidates and roles: undertaking interviews that are not a good fit. We at The Hidden Market overcome this with our prevetted candidates
There are numerous factors that influence salaries. Some of these are as follows:
- Market forces: demand and supply
- Company size
- Remit of a role
- Negotiation on both sides: professionals and businesses
We see businesses overpay an unqualified candidate or mishire. We work with businesses to find the right talent and secure them at a decent market rate for the candidate and client
How we work at The Hidden Market - hiring Marketing Directors
What we do in hiring Marketing Directors:
At The Hidden Market, we're a unique solution. We have two options for businesses looking to hire.
- You can choose to advertise with us
- You can use our recruitment services
We're a flexible solution for businesses needs, as some businesses have internal recruiters, or budding staff that want to manage the recruitment process. If so simply advertise with us as you just need candidates. For those businesses that want a fully managed service, we can help you too.
How we help companies in hiring Marketing Directors:
Hiring a Marketing Director is an incredibly important step and there are lots of pitfalls to avoid. It is really important to have confidence in your hiring: that you have hired the right Marketing Director. We help companies hire the right Marketing Director. We give you confidence as all our candidates based is vetted. Candidates sign up to the platform and complete their profiles with us.
From full recruitment through to advertising services. We place Marketing Directors at businesses from start up's through to corporates.
What is a Marketing Director?
A Marketing Director is responsible for overseeing the planning, development and execution of an organisation's marketing and advertising. Companies growth is dependent on good marketing and as such a Marketing Director has a significant impact this. Their responsibilities range from creative influence to business strategy.
Depending on the organisational size a Marketing Director and the role can be synonymous. A Marketing Director will either report to a Chief Marketing Officer directly to c-suite, likely the chief executive officer or Chief Commercial Officer or Chief Operational Officer. The primary responsibility of the role is to generate revenue by increasing sales through successful marketing. This is achieved through the use of the full marketing mix such as market research, pricing, product marketing, marketing communications, digital, advertising and public relations etc.
Depending on organisation this role is expanded to include sales management or business development management, new business development, product development, distribution channel management and customer service.
Marketing Director - A day in the life:
- Plan, direct and coordinate marketing budgets in accordance with organisational goals
- Plan campaigns with coupons, giveaways or contests to bring attention to and create interest in one of the organization’s products or services
- Undertake market research studies and analyze the results in order to better understand the market and customer tastes
- Use research to identify likely customers for a product or service and then develop a pricing strategy that will induce them to purchase the product or service
- Market research, pricing, product marketing, marketing communications, advertising and public relations.