PPC Manager Job Description

PPC Manager Job Description:

We are seeking a talented and driven PPC Manager to join our team. As a PPC Manager, you will play a pivotal role in developing and executing effective pay-per-click advertising campaigns to drive customer acquisition and revenue growth. This is an exciting opportunity to work in a dynamic and fast-paced environment, managing multiple accounts and optimizing campaigns to achieve exceptional results.

Responsibilities:

• Develop and implement PPC strategies to drive targeted traffic, increase conversions, and meet campaign objectives.
• Conduct keyword research, analyze competitor activities, and identify opportunities for campaign improvement.
• Create, monitor, and optimize paid search campaigns across various platforms, ensuring maximum return on investment (ROI).
• Manage budgets and bidding strategies to achieve cost-effective advertising and maximize campaign performance.
• Continuously monitor and analyze campaign performance data, identifying trends and insights to make data-driven optimizations.
• Collaborate with cross-functional teams, including marketing, design, and content, to align PPC campaigns with overall marketing initiatives.
• Stay up-to-date with industry trends and best practices in PPC, search engine algorithms, and digital marketing strategies.
• Provide regular reports on campaign performance, including key metrics and actionable recommendations for improvement.
• Conduct A/B testing and implement landing page optimization to improve conversion rates.
• Stay informed about the latest developments in PPC tools and technologies, recommending and implementing relevant tools to enhance campaign effectiveness.

Requirements:

• Proven experience managing PPC campaigns across platforms such as Google Ads, Bing Ads, and social media advertising.
• Strong knowledge of SEM, search engine algorithms, and digital marketing best practices.
• Familiarity with keyword research and competitive analysis tools.
• Proficiency in using analytics tools (e.g., Google Analytics) to track campaign performance and generate actionable insights.
• Excellent analytical skills, with the ability to interpret complex data and draw actionable conclusions.
• Strong attention to detail and the ability to multitask and manage multiple campaigns simultaneously.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Ability to adapt to evolving industry trends and algorithm changes.
• Google Ads certifications are a plus.

Join our team and be part of a results-oriented organization where your expertise in PPC management will be valued and impactful. If you are passionate about driving performance through paid search marketing and enjoy working in a fast-paced environment, we would love to hear from you.

The role of a PPC (Pay-Per-Click) Manager is crucial in driving digital marketing success for businesses. As a PPC Manager, your primary responsibility is to create and manage pay-per-click advertising campaigns across various platforms such as Google Ads, Bing Ads, and social media platforms. Your goal is to increase website traffic, generate leads, and drive conversions for the organization.

In this role, you will conduct thorough keyword research to identify relevant and high-performing keywords that align with the business's objectives. You will analyze the competition and industry trends to develop effective strategies that maximize the return on investment (ROI) for each campaign.

Once the campaigns are set up, you will continually monitor and optimize them to improve performance. This involves monitoring key metrics such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA). By analyzing campaign data, you will be able to spot trends and make data-driven decisions to optimize bidding strategies, ad copy, targeting, and landing pages.

Collaboration is an essential aspect of the PPC Manager role. You will work closely with the marketing team, designers, and content creators to align PPC campaigns with broader marketing initiatives and ensure consistent messaging across all channels. Effective communication and interpersonal skills are crucial to coordinate efforts and drive the desired results.

As a PPC Manager, it is critical to stay up-to-date with the latest industry trends, search engine algorithms, and digital marketing strategies. This continuous learning helps you adapt to changes, take advantage of new opportunities, and keep campaigns competitive and effective.

Ultimately, success in the PPC Manager role is measured by the achievement of campaign goals, such as increased website traffic, lead generation, and improved conversion rates. Your expertise in PPC management, data analysis, and optimization techniques will greatly contribute to the organization's overall digital marketing success.

The day in the life of a PPC Manager involves managing campaigns, analyzing data, collaborating with teams, and staying up-to-date with industry trends.

To start the day, a PPC Manager might review and monitor the performance of running campaigns across various platforms. They will analyze campaign data to identify areas for improvement, such as ad copy, keywords, bidding strategies or targeting.

The next step would be to work on developing new campaigns, conducting keyword research, competitor analysis and creating ad copy. They will also collaborate with data analysts and designers to ensure the creatives are optimized for the platform and target audience.

As the day progresses, they will monitor the ongoing campaigns to ensure consistent performance, optimize campaigns if necessary, and provide regular reports on campaign performance to stakeholders. These reports will include key metrics such as CTR, CPA, conversion rates, and other relevant performance indicators.

In addition to managing campaigns, a PPC Manager is expected to stay up-to-date with industry trends, changes to search engine algorithms, and new advertising platforms. They may attend online courses, webinars, or conferences to remain current and learn new tactics.

Collaboration is also an essential aspect of the PPC Manager's role, and they will work closely with the marketing team, designers, and content creators to ensure PPC campaigns are aligned with broader marketing initiatives.

Finally, as the day comes to an end, a PPC Manager may review their to-do list, prioritize tasks, and ensure campaigns are scheduled for the next day.

The day in the life of a PPC Manager involves a range of tasks, including managing campaigns, analyzing data, collaborating with teams, and staying up-to-date with industry trends. Efficiency, data analysis, and effective communication are essential skills required for the PPC Manager role.

Marketing encompasses a diverse range of roles and skills, including strategy and analysis, digital marketing, content creation, market research, branding and design, advertising and promotion, customer engagement, event management, public relations, and specialized roles like growth hacking and conversion optimization. These roles require a blend of creativity, data analysis, and adaptability to navigate the constantly evolving marketing landscape shaped by new technologies and trends. Successful marketing teams thrive by combining these skills to achieve their objectives and connect with their target audiences effectively.

If you are looking for other job descriptions do check out our guide for marketing job descriptions where we provide you marketing job descriptions from executive to CMO and cover all marketing skillsets. 

At The Hidden Market we have a range of solutions for business from full recruitment through to advertising services. We place PPC Manager's at businesses from start up through to corporate. 

If you are looking for more information on hiring please get in touch here or alternatively as a candidate you are welcome to get in touch here.