This Product Marketing Manager job description template includes the list of most important Product Marketing Managers duties and responsibilities. It is customisable and ready to post to job boards. Use it to save time, attract qualified candidates and hire the best employees.
If you're looking to hire a Product Marketing Manager or a candidate looking wanting more information, here we have laid out the key requirements, duties, responsibilities, and skills that should be in a Product Marketing Manager job description. If you're on this page you're likely a business looking to hire a Product Marketing Manager or a marketer interested in the role of a Product Marketing Manager. If you are looking for a Product Marketing Manager job description then below we have a job description template for you below
Whether you are a business looking to hire or a candidate looking at the role we hope that this helps you in your endeavours.
We're well placed to help both candidates and companies looking to place Marketing Strategy roles. Links below with information as to how we are able to help you and there are links to our current vacancies too.
Product Marketing Manager Job Description:
A product marketing manager will be responsible for overseeing the creation and distribution of promotional campaigns for key products. This individual will have a keen understanding of the product’s target audience, and in-depth knowledge of relevant product features. We are looking for a Product Marketing Manager to lead our outbound marketing activities. You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales.
For this role, you will be a creative and quantitative thinker. You should be familiar with various product marketing techniques, like email campaigns and pricing strategies.
Your goal will be to develop and implement the most profitable plans to position and promote our products.
Responsibilities
- Study company products
- Translate technical details into benefits for the user
- Follow and analyze market trends to position products
- Develop product marketing strategies (pricing, advertising, product launching)
- Craft compelling messages across marketing channels (landing pages, ad campaigns)
- Work with various teams (design, content, acquisition, product, sales) to implement strategies
- Test marketing product features, releases and ad copy
- Evaluate projects using relevant KPIs and feedback from existing and prospective customers
Requirements and skills
- Proven experience as a Product Marketing Manager or a Brand Manager or similar role
- Background in product design and product copywriting would be a plus
- Decent experience in product and market analysis
- Experience in product marketing campaign tactics such as integrated marketing campaigns
- Good working knowledge of web analytics tools such as Google Analytics & WebTrends
- Excellent communication skills
- Strong attention to detail - a keen eye for detail
- Analytical mind and strong quantitative skills
- Ideally BSc/BA in Marketing, Communications or a similar field
What is a Product Marketing Manager?
A Product Marketer is responsible for finding and developing effective marketing strategies to communicate the features and benefits of the businesses products to itscustomers. A Product Manager is required to perform market research on trending products, establish timelines for releasing new products and take part in product presentation events.
Product Marketing Managers also act as the voice of the customers in an organisation. They analyse the specific customer concerns, needs and experiences of the customer.
How we work at The Hidden Market - hiring Product Marketing Manager
At The Hidden Market we have a range of solutions for business from full recruitment through to advertising services. We place Product Marketing Managers at businesses from start up through to corporate.
If you are looking for more information on hiring please get in touch here or alternatively as a candidate you are welcome to get in touch here.