Questions for a digital marketing interview

Welcome to The Hidden Market's example questions for a digital marketing interview. This is a resource for you to use to help you evaluate digital marketers. 

Questions for a digital marketing interview

  1. Can you describe your experience with digital marketing?
  2. How do you stay current with the latest digital marketing trends and best practices?
  3. Can you give an example of a successful digital marketing campaign you have managed in the past?
  4. How do you measure the success of a digital marketing campaign?
  5. How do you optimize website and landing pages for search engines?
  6. How do you use data to inform your digital marketing strategy?
  7. Can you describe your experience with social media marketing and management?
  8. Can you explain the difference between SEO and SEM?
  9. How do you use email marketing to drive conversions?
  10. Can you walk me through your experience with analytics and reporting tools?
  11. How do you approach A/B testing and experimentation in your digital marketing campaigns?
  12. How do you work with cross-functional teams and stakeholders to execute and deliver successful digital marketing campaigns?
  13. Can you tell me about a time when you had to pivot or adjust a digital marketing strategy in response to changing market conditions?
  14. How do you ensure compliance with digital marketing regulations such as GDPR, CCPA, and COPPA?
  15. How do you approach budgeting and forecasting for digital marketing campaigns?

Example interview schedule for a digital marketer

  1. Introduction (15 minutes)
  • Introduce the candidate to the hiring team and provide an overview of the interview schedule.
  • Review the job description and expectations with the candidate.
  • Allow the candidate to ask any questions they may have about the role and company.
  1. Skills assessment (30 minutes)
  • Ask the candidate to provide examples of digital marketing campaigns they have managed in the past.
  • Ask the candidate to demonstrate their knowledge of digital marketing strategies, tactics, and tools.
  • Ask the candidate to walk through a campaign or project they managed, including goals, strategy, execution, results, and lessons learned.
  1. Behavioral questions (30 minutes)
  • Ask the candidate to provide examples of how they have handled challenges or obstacles in their past digital marketing roles.
  • Ask the candidate to describe a time when they had to pivot or adjust a digital marketing strategy in response to changing market conditions.
  • Ask the candidate to describe a time when they had to work with cross-functional teams and stakeholders to execute and deliver successful digital marketing campaigns.
  1. Team fit (20 minutes)
  • Ask the candidate to describe their communication and leadership style.
  • Ask the candidate how they approach working with cross-functional teams and stakeholders.
  • Ask the candidate to provide examples of how they have successfully collaborated with cross-functional teams in the past.
  1. Q&A (15 minutes)
  • Allow the candidate to ask any additional questions they may have about the role, company, or team.
  • Provide the candidate with information about next steps in the interview process.
  • Thank the candidate for their time and consideration.

Note: This schedule is an example and can be tailored to your specific needs. Also, the duration of each section may vary depending on the size of your team and the complexity of the role.

 

Example 2nd stage interview task for digital marketer

Task: Develop and present a digital marketing plan for a new product launch

Objective: The objective of this task is to assess the candidate's ability to develop and execute a comprehensive digital marketing strategy, as well as their communication and presentation skills.

Instructions:

  • The candidate will be given a case study outlining a new product launch for a company in the consumer electronics industry.
  • The candidate will be asked to develop a digital marketing plan for the product launch, including goals, target audience, budget, and tactics.
  • The candidate will be asked to present their plan to a panel of interviewers, including an explanation of their thought process and how they arrived at their recommendations.

Evaluation Criteria:

  • The candidate's ability to develop a comprehensive and effective digital marketing plan.
  • The candidate's understanding of the target audience and ability to segment and target them effectively.
  • The candidate's ability to allocate budget effectively and justify their spending decisions.
  • The candidate's ability to communicate their plan clearly and effectively.
  • The candidate's understanding of industry best practices and ability to stay up-to-date with the latest trends.

Note: This task is an example and can be tailored to your specific needs, such as the industry, product, and target audience.