A Fractional Marketing Director provides expert-level marketing leadership without the cost or risk of hiring full-time. They work part-time or on a project basis — helping startups, scale-ups, and SMEs develop strategy, lead teams, and accelerate growth.
Whether you're preparing for investment, launching a product, or fixing broken marketing — a Fractional Marketing Director brings clarity, direction, and execution.
Core Responsibilities
- 📈 Growth Strategy: Define short- and long-term marketing plans aligned to business goals
- 🎯 Positioning & Messaging: Refine your value proposition and market fit
- 📣 Channel Planning: Own your mix across content, SEO, paid, lifecycle, brand & more
- 🧑🤝🧑 Team Leadership: Manage internal teams and external partners
- 📊 Analytics & ROI: Set KPIs, dashboards, and data-driven reporting
What They *Don’t* Do
They’re not a freelancer, executor, or performance marketer — though they may manage these resources. A Fractional Marketing Director is a leader, not a doer.
How They Work with Your Team
Fractional Marketing Directors typically integrate as part of your senior leadership team. They work closely with founders, sales, and product to align marketing with overall business strategy.
- 🕑 Part-time (1–3 days/week)
- 📅 Flexible contracts (monthly/quarterly)
- 🔄 Option to scale up/down or swap as needed
When to Hire One
Learn more about when to hire a Fractional Marketing Director and how fractional marketing works.
Example Profiles
Alex – B2B SaaS Growth Strategist
15 years leading demand generation. Ex-Head of Marketing at a UK SaaS scale-up. Took 3 startups from Seed to Series B.
Priya – eCommerce & DTC Brand Builder
Grew multiple DTC brands. Expert in brand, performance, funnels, and scaling paid media 10x. Background in fashion, beauty, and health.
Start Working With One
Ready to bring strategic marketing leadership into your business — without hiring full-time?
Request a Marketing Director Profile