What is recruitment marketing? And how does The Hidden Market help?

Recruitment marketing is the strategies and tactics businesses use to find, attract and engage, and nurture talent, all before they apply for a job. It is the hello in your conversation. This is the pre-applicant stage of talent acquisition: the awareness stage.

We believe that all businesses should be investing in recruitment marketing. Here’s why:

Recruitment solves the following problems: finding, engaging, and securing talent.

Most businesses see recruitment as only finding talent. Evermore a recruiter's role has been on the engagement & securing talent piece, as there has been an ever-increasing war for talent. Whilst recruiters do engage and secure talent, it certainly is a business responsibility too.

With such a rise in technology and platforms, it has been argued that there is not a need for a recruiter. However we see that a number of candidates will see roles advertised on multiple platforms, and candidates will still not apply.

This is an engagement problem. Clearly the engagement problem leads to an issue of securing talent. Here's why you need to invest in recruitment marketing to help solve the engagement problem.