The Hidden Markets Recruitment Marketing book guide:

If you have been following our recent series on recruitment marketing you might have read, What is recruitment marketing?, or seen our guide to the best recruitment marketing blogs. If not do check them out!

Brands have been investing and continuing to invest in recruitment marketing and as you are reading this no doubt you are aware. If you are looking to develop your recruitment marketing strategy we thought that you would benefit from a comprehensive list of recruitment marketing books. As recruitment marketing spans both marketing and recruitment/HR disciplines this list is for both marketers and HR professionals. Some of the books have a different flavour but should help you, and no doubt you will pick and choose those that best suit you. 

We hope this helps you in building out your strategy and tactics in recruitment marketing. 


Recruitment Marketing Books: 

  • Exceptional Talent: How to Attract, Acquire and Retain the Very Best Employees
  • Getting Goosebumps: A Pragmatic Guide to Effective Inbound Marketing and Talent Attraction
  • The Talent Magnet: Employer Branding & Recruitment Marketing Strategies to Attract Millennial Talent
  • On Recruitment
  • Brand & talent
  • The employer brand: keeping faith with the deal 
  • Social Media Recruitment: How to Successfully Integrate Social Media into Recruitment Strategy
  • Outbound hiring
  • A Strategic Approach to Talent Acquisition by Pradeep Sahay
  • Recruitment Advertising as an Instrument of Employer Branding: A Linguistic Perspective by Jolanta Lacka-Badura
  • Hiring for Attitude: A Revolutionary Approach to Recruiting and Selecting People with Both Tremendous Skills and Superb Attitude by Mark Murphy
  • Be a Recruiting Superstar: The Fast Track to Network Marketing Millions by Mary Christensen
  • The Professional Recruiter's Handbook: Delivering Excellence in Recruitment Practice by Jane Newell Brown and Ann Swain
  • Bet on Talent: How to Create a Remarkable Culture That Wins the Hearts of Customers by Dee Ann Turner (2019)
  • Culture Driven Recruiting: There is No "Talent War" if You Eliminate the Competition by Lee-Anne Edwards (2018)
  • Employer Branding For Dummies by Richard Mosley (2017)
  • Fanatical Military Recruiting: The Ultimate Guide to Leveraging High-Impact Prospecting to Engage Qualified Applicants, Win the War for Talent, and Make Mission Fast by Jeb Blount (2019)
  • Recruit Rockstars: The 10 Step Playbook to Find the Winners and Ignite Your Business by Jeff Hyman (2017)
  • Recruiting 101: The Fundamentals of Being a Great Recruiter by Steven Mostyn (2016)
  • Recruiting in the Age of Googlization by Ira S Wolfe (2017)
  • Recruiting Sucks...But It Doesn't Have To: Breaking Through the Myths That Got Us Here by Steve Lowisz (2019)
  • Recruitment Advertising as an Instrument of Employer Branding: A Linguistic Perspective by Jolanta Lacka-Badura (2015)
  • Talent Fix by Tim Sackett (2018)
  • The Employee Experience: How to Attract Talent, Retain Top Performers, and Drive Results by Tracy Maylett (2017)
  • The Employee Experience Advantage: How to Win the War for Talent by Giving Employees theWorkspaces they Want, the Tools they Need, and a Culture They Can Celebrate by Jacob Morgan (2017)
  • The Future Workplace Experience: 10 Rules for Mastering Disruption in Recruiting and Engaging Employees by Jeanne C Meister (2016)

Three alternative books that might be interesting. These books aren’t recruitment books but we’ve learnt a lot from them and thought that they might benefit you:

  • Good to Great: Why Some Companies Make the Leap… and Others Don’t by Jim C. Collins - In this book, whilst not a book about recruitment a large learning of the books is about people being the most important asset. Interesting read from a business perspective. 
  • This is marketing Seth Godin. This book is a marketing book and as such talks about brand and purpose and value, which will help you in your employer branding efforts. 
  • Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek (2011). An interesting book on leadership and purpose and comes from a personal perspective than that of ‘This is Marketing’. 

How we work at The Hidden Market: 

Essentially we’re an extension of your brand, connecting it to more passive talent:

  • We firstly find talent, and we do that proactively for other clients too, that’s where you benefit. 
  • Secondly we spend time on the engagement piece.

Points one and two allow us to thirdly secure the right candidate for you. 

Specifically, we organise and categorise talent intelligently: as part of our sign up process candidates are asked comprehensive questions across a range of categories. This data led approach allows us to be able to better match and tailor roles to them, and thus provide you with better candidates. Candidates are matched on both quantitative and qualitative measures by both our matching model and us humans too! We work with clients in a variety of ways, and put together plans on a case by case basis depending on client need.

Our focus is on building communities and driving engagement with candidates which is achieved via relationships, media and engagement. We also harness the power of technology to build better and deeper relationships with candidates so we can measure engagement and predict who is most likely ready for a move. This helps you, as we are able to speak and qualify more candidates, and also able to find the most committed candidates. (I might leave it off as it gives away a lot). 

If you would like to learn more about how we can help you drive engagement with candidates and attract the best talent then get in touch here.