Channel Marketing Manager Job Description

Here we have laid out for you the key requirements, duties, responsibilities, and skills that should be in a channel marketing manager job description. If you're on this page you're likely a business looking to hire a Channel Marketing Manager or a marketer interested in the role of a Channel Marketing Manager. If you are looking for a Channel Marketing Manager job description then below we have a job description template for you below

Whether you are a business looking to hire or a candidate looking at the role we hope that this helps you in your endeavours. 

We're well placed to help both candidates and companies looking to place Channel Marketing Manager roles. Links below with information as to how we are able to help you and there are links to our current vacancies too. 



What is a Channel Marketing Manager?

Channel marketing managers develop marketing strategies that target specific channels to promote products or services. Their role is to create marketing programs, coordinate campaigns with marketing teams and business managers to analyse competitor behaviour to optimise marketing strategies.

Reporting to a Head of Marketing or Marketing Director a Senior Marketing Manager will likely lead a team in the strategy and management of marketing campaign strategy and management. Their responsibilities range from creative influence to business strategy. 

Channel Marketing Manager Job Description:

We are seeking a channel marketing manager to plan and oversee the implementation of our marketing strategies across all available channels. Your role will be to develop channel-specific marketing strategies, plan relevant marketing campaigns, and manage marketing communications.

We expect that you succeed in this role as a channel marketing manager, you should demonstrate knowledge of channel marketing strategies and experience in a related industry. We viewed success as an outstanding channel marketing manager as someone whose channel marketing expertise results in optimised marketing strategies and increased profitability for the business. 

Channel Marketing Manager Responsibilities:

  • Developing new channel marketing strategies and implementing marketing plans
  • Targeting channels in order to promote products and services, including pay-per-click advertising,
  • Analyse market data, trends, consumer preferences, and competitor behaviour to optimize marketing strategies
  • Evaluating and improving existing channel marketing strategies
  • social media platforms, emails, website contents, and SEO strategies
  • Determining which platforms to advertise on and adapting campaigns accordingly
  • Gathering marketing campaign data, evaluating the impact of strategies, and reporting the results
  • Relationship management - initiating channel marketing strategies in collaboration with the marketing team, departments and senior leadership team
  • Marketing administration: overseeing the marketing team and documenting processes.
  • Partner marketing: managing all marketing campaign communications and establishing strong partner networks
  • Research the latest marketing technologies and techniques to ensure the business is at the forefront of marketing 

Channel Marketing Manager Requirements:

  • Ideally Bachelor's degree in marketing, advertising, business, or in a related field
  • 4 years plus experience in channel marketing
  • In-depth knowledge of current digital marketing technologies and techniques
  • Proficiency in channel management software, such as DataFeedWatch and ChannelAdvisor Enterprise
  • Exceptional analytical and strategic thinking skills
  • Superb leadership, communication, and collaboration capabilities
  • Excellent time-management and organizational skills
  • Advanced ability to drive creativity and innovation

Preferred skills and qualifications

  • Bachelor’s degree (or equivalent) in marketing, business, or related field
  • Proficiency with online marketing and social media strategy
  • Proven success in designing interactive applications and networking platforms
  • Willingness to travel
  • Established contacts in media

Channel Marketing Manager Requirements

  • Marketing Manager or Senior Marketing Manager from a relevant industry
  • Experience in creating marketing plans that build awareness and drive leads
  • Excellent written and presentation skills
  • Broad experience across online and offline marketing channels
  • Good experience in working with sales teams
  • Budget management experience
  • Ideally degree educated 

  Channel Marketing Manager - A day in the life:

  • Work with the marketing team and associated external agency partners on marketing campaign execution 
  • Alongside other marketing leaders and relevant business leaders, plan and produce marketing plans and strategies to support mid to longer-term growth
  • Support the business with research into trends and propositional development to ensure deliver long term growth and market competitiveness: researching to identify target customers for a product or service and then develop the pricing strategy that will induce them to purchase the product or service

Looking for Channel Marketing Manager jobs?

At The Hidden Market we focus on hiring the best marketing talent for a range of sectors. 

If you're looking for your next Senior Marketing Manager position we would love to try and help you secure it. 

Looking to hire a Channel Marketing Manager?

At The Hidden Market we focus on hiring the best marketing talent for a range of sectors. 

If you are looking to hire a Senior Marketing Manager we have some great candidates on our books. 

Want more information?

Check out our blog or our market insights section to find out more about hiring marketers. 

How we work at The Hidden Market - hiring Channel Marketing Managers

At The Hidden Market we have a range of solutions for business from full recruitment through to advertising services. We place CMO's at businesses from start up through to corporate. 

If you are looking for more information on hiring please get in touch here or alternatively as a candidate you are welcome to get in touch here