Overview - Marketing Assistant Job Description

Here we've set out all the information you need regarding a Marketing Assistant role & Job Description. 

You'll find:

Marketing Assistant Job Description 

A downloadable Marketing Assistant Job Description

Key skills in the role of a Marketing Assistant Job Description

Marketing Assistant UK salaries explained

The role of a Marketing Assistant explained 

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If you are looking for other marketing job descriptions please take a look at our complete list of marketing job descriptions or for a general marketing manager job description please take a look at our Marketing Manager Job Description.
 


Marketing Assistant Job Description:

We are looking for a Senior Marketing Executive who can take ownership for driving profitable and sustainable growth for our business. You will be responsible for the development of the marketing strategy ensuring campaigns are mapped to the businesses personas with a clear view of the customer's journey from start to finish, reporting on ROI and spending.

 

Marketing assistants support the work of marketing managers and executives on projects directed at maximising company profits by developing sales strategies and marketing campaigns. A Marketing Assistants role has many roles and a specific position will dictate a Marketing Assistants undertakings, there are several primary responsibilities common to this occupation. A review of current job listings identified the following main tasks and responsibilities.

Job brief

We are looking for a zealous Marketing Assistant to support the Marketing department of our company in its primary and administrative duties.

Marketing Assistant Job Description

As a Marketing Assistant your responsibilities include assisting in organising campaigns and developing marketing strategies that align with the business goals. This work will be a critical factor for the smooth operation of the Marketing department and the attainment of its goals, as well as for the long-term growth of the company.

Responsibilities

  • Daily undertake administrative tasks to ensure the functionality and coordination of the department’s activities
  • Support the marketing executives & manager in organising marketing projects and initiatives 
  • Conduct market research and analyse consumer or client rating reports and questionnaires
  • Use marketing analytics and data techniques to gather important data (social media, web analytics, rankings etc.) that will inform business decisions
  • Update relevant marketing spreadsheets, databases with statistical, financial and non-financial information
  • Assist in the organising of marketing events: promotional events and traditional or digital campaigns and attend them to facilitate their success
  • Help to prepare and deliver promotional presentations
  • Compose and post online content on the company’s website and social media accounts
  • Write marketing content: brochures, press releases etc in order to display the company’s presence in the market
  • Communicate directly with clients and encourage trusting relationships

Requirements and skills

  • Ideally some experience in business and or marketing with a good understanding of marketing principles
  • Good understanding of office management 
  • Demonstrable ability to adhere to a number of tight deadlines and manage multiple workloads
  • Strong organisational skills
  • Customer or client oriented approach
  • Good knowledge of market research techniques and databases
  • Excellent knowledge of MS Office, marketing computer software and online applications such as CRM tools, Online analytics, Google Adwords etc.
  • Exquisite communication and people skills
  • High School diploma; BSc in Marketing, Business or relevant field is a strong advantage


What is a Marketing Assistant? 

Reporting to the Marketing Manager or senior marketer a Marketing Assistant will likely lead the implementation of the marketing campaigns. Given the range of marketing channels now a Marketing Executive is likely to have exposure to a section or if not all of the relevant marketing channels: digital, traditional, partner channels etc. The primary responsibility of the role is to generate revenue by increasing sales through successful marketing in the given marketing channels that the Marketing Executive is expected to manage the implementation for. Key stakeholders for the Marketing Executive will include sales management or business development management, new business development, product development, distribution channel management and customer service. 

Salaries for Marketing Assistant positions in the UK

Salaries for Marketing Assistant positions in the UK can vary based on factors such as experience, location, company size, and industry. 

As a general guideline, here is an approximate salary range for Marketing Assistants in the UK:

  1. Entry-Level Marketing Assistant:
    • Salary Range: £18,000 - £25,000 per annum
  2. Experienced Marketing Assistant:
    • Salary Range: £25,000 - £30,000 per annum

These figures are indicative and can vary. Salaries can be higher in larger cities like London compared to other regions in the UK due to the higher cost of living.

Moreover, industries such as technology, finance, and healthcare may offer higher salaries compared to other sectors. Additionally, the size and financial health of the company, as well as the specific responsibilities of the role, can also impact the salary.

How we work at The Hidden Market - hiring Marketing Assistants

At The Hidden Market we have a range of solutions for business from full recruitment through to advertising services. We place CMO's at businesses from start up through to corporate. 

If you are looking for more information on hiring please get in touch here or alternatively as a candidate you are welcome to get in touch here.